Storytelling in organizations: a new approach to change, brand, project and knowledge management
Berlin:
Springer
(2018), xi, 119 pp., illustr.
ISBN 978-3-662-56383-0 (ebook); 978-3-662-56382-3 (print)
Other Editions: German edition: Storytelling - eine Methode für das Change-, Marken-, Projekt- und Wissensmanagement, 2017
"This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods." (Publisher)
Contents
1 INTRODUCTION, 1
2 STORIES IN ORGANIZATIONS, 7
3 THE "STORYTELLING" METHOD, 15
4 AREAS OF APPLICATION, 25
Storytelling in Knowledge Management -- Storytelling for Project Debriefing -- Storytelling for the Documentation of Important Projects -- Storytelling for "Leaving Experts" -- Storytelling for the Analysis of Organizational Culture -- Storytelling in Change Processes -- Storytelling in Brand Management -- Storytelling in Market Research -- Storytelling in Quality Management -- Storytelling in Networks, Clusters and Cooperation -- Storytelling in Conflict Management
5 EVALUATION AND EFFICACY OF STORYTELLING, 41
6 THE STORYTELLING PROCEDURE, 49
Planning Phase -- Interview Phase -- Extraction Phase -- Writing Phase -- Validation Phase -- Dissemination Phase -- Evaluation
7 APPLICATION FORMS IN SCIENTIFIC AND EDUCATIONAL PROJECTS: AN INTERVIEW WITH PROF. RIK PETERS, 99
8 OTHER METHODS AND VARIANTS OF STORYTELLING
Appreciative Inquiry -- Stories to Decipher the Unofficial Culture of an Organization -- Transfer Stories for Preserving Expert Knowledge -- Springboard Stories for the Support of Change Processes -- Story Construction to Change Organizational Culture -- Story Management for the Support of Successful Leadership -- Re-authoring Leadership
9 OUTLOOK: SHORT VARIANTS OF STORYTELLING, 117
2 STORIES IN ORGANIZATIONS, 7
3 THE "STORYTELLING" METHOD, 15
4 AREAS OF APPLICATION, 25
Storytelling in Knowledge Management -- Storytelling for Project Debriefing -- Storytelling for the Documentation of Important Projects -- Storytelling for "Leaving Experts" -- Storytelling for the Analysis of Organizational Culture -- Storytelling in Change Processes -- Storytelling in Brand Management -- Storytelling in Market Research -- Storytelling in Quality Management -- Storytelling in Networks, Clusters and Cooperation -- Storytelling in Conflict Management
5 EVALUATION AND EFFICACY OF STORYTELLING, 41
6 THE STORYTELLING PROCEDURE, 49
Planning Phase -- Interview Phase -- Extraction Phase -- Writing Phase -- Validation Phase -- Dissemination Phase -- Evaluation
7 APPLICATION FORMS IN SCIENTIFIC AND EDUCATIONAL PROJECTS: AN INTERVIEW WITH PROF. RIK PETERS, 99
8 OTHER METHODS AND VARIANTS OF STORYTELLING
Appreciative Inquiry -- Stories to Decipher the Unofficial Culture of an Organization -- Transfer Stories for Preserving Expert Knowledge -- Springboard Stories for the Support of Change Processes -- Story Construction to Change Organizational Culture -- Story Management for the Support of Successful Leadership -- Re-authoring Leadership
9 OUTLOOK: SHORT VARIANTS OF STORYTELLING, 117
