"The purpose of the Media for Democracy Assessment Tool (MAT) is to assist United States Agency for International Development (USAID) in producing media assessments to inform strategy on media and democracy programming, help inform potential media development programming goals, and help provide an i...nformed understanding of where USAID investment is most feasible and needed and will have the best chances for impact. The MAT provides a standardized methodology to answer the key question: How do media connect to democracy and how can media support democracy promotion and civic space?" (Introduction, p.6)
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"This guide is meant to serve as a practical resource for funders who want to understand where to start. Informed by feedback from our network, it represents a synthesis of the past seven years of work we’ve done in the impact space, and includes examples of successful media impact evaluation, too...ls and frameworks for assessment, and the challenges of defining and measuring impact in a rapidly-shifting media landscape. Our years of research have led us to four key insights: 1. There are many different frameworks for measuring media impact for different areas of practice. 2. Funders should be mindful of power dynamics, and thoughtful in determining appropriate impact strategies with their grantees. 3. Digital analytics tools provide a wealth of useful data, but grantees require financial and logistical support in implementing them. 4. There are opportunities for funders to collaborate with each other to share best practices and increase collective impact." (Executive summary)
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"In this paper we describe how quality in reporting could be measured through content analysis. We show that this approach, although somewhat technical, is feasible. It can help projects to become better and more successful. As a suggestion for practitioners in media development we present three opt...ions for measuring quality of reporting for monitoring and evaluation purposes." (Abstract)
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