"This volume is designed to revolutionize the field of communication by identifying a broad ethical theory which transcends the world of mass media practice to reveal a more humane and responsible code of values. The contributors, representing a diverse range of intercultural perspectives, defend th
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e possibility of universal moral imperatives such as justice, reciprocity and human dignity. Through an examination of the values in which their cultures are grounded, they provide a short list of ethical principles which form the common ground from which to view contemporary issues in the media, interpersonal communication, mediation and conflict resolution." (Publisher description)
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"Participatory Impact Monitoring is a concept for guiding self-help projects in development co-operation. The actors involved carry out the monitoring themselves. Because PIM assumes that these actors are autonomous, it has several strands or "strings" - the monitoring systems of the self-help group
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s and the organisations are separate. The strings are periodically compared: the actors reflect on their observations and assessments, adapt their planning accordingly and deepen their dialogue with one another." (Gate 4/98)
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"The findings indicate that production of educational books is the mainstay of Malaysian book publishing and these books are the main source of income for most houses. Government policies especially in the educational system have become the major instrument in encouraging the growth of indigenous bo
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ok publishing during the post-Independencey ears. The governmenti s thus found to be rather influential on trends developing in the trade. Its actions lay emphasis on locally written and published books and have minimised dependenceo n imported publications. The other results of this study also show that in terms of usage of marketing research, Malaysian houses generally have a high awareness of marketing and marketing communications.T his awarenessis generally applied advantageously by most houses. With regard to the study of marketing practices, the approach includes the analysis of the 4Ps of the marketing-mix. When these practices are examined, it is concluded that the houses regard sales promotion, advertising, personal selling and direct mail as important tools and they are utilised continuously. It is concluded that publishing houses, especially among the larger and well-organised establishments, have a high level of awareness and knowledge of marketing communications and have applied this capability to their advantage." (Abstract)
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"Prepared by a group of experts within the CROP network, this book was a state-of-the-art report on poverty and poverty research in different regions in 1996. As such, it was unique and the first volume ever to cover poverty studies worldwide, and to present the rich variety of concepts, hypotheses
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and data used in different disciplines in different cultural settings. The book contains a great number of ideas and reflections on poverty manifestations, poverty research and poverty strategies, of great value for researchers and policy-makers alike. As such, it is a baseline for ongoing and future research, and a major contribution to setting up the agenda for poverty research in the new millennium." (https://www.crop.org/Publications)
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"What took place Tiananmen Square was a dramatic conflict. This book focuses on the following areas to examine the effects of the news media on the movement: the goals, strategies and discourse of the movement; legitimisation or de-legitimisation of the movement; information provision; messages as s
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ignals for actions; and people's attitudes." (Publisher description)
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