"Taking 14 radio serial dramas from around the world shows that many aspects of the way they are organised are not replicable: what works in one context would just not work in another. This is because of the very nature of pro-social media projects: they depend so much on the personal contacts of th
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e producers, and the specific needs and tastes of the target audience. A successful model for one country may well not work in another, simply because there are so many variables. Having presented this caveat, the following is a list of replicable features gleaned from the 14 projects studied. More detail about how these features work in practice can be found in each case-study. The features have been selected because they either show up strongly across all projects, have been singled out by project-holders as the key to their success, or because they seem to have the potential for translating across countries and sectors." (Recommendations, page 21)
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"This book documents the 16th conference of the international audience research association CIBAR that was held at the Deutsche Welle headquarters. Experienced experts give first-hand accounts of their work and show perspectives for the future." (Back cover)
"Cet ouvrage analyse comment les médias transfrontières tels que les radios internationales, la vidéo, les télévisions par satellite ou encore Internet, peuvent contribuer, dans les pays du tiers monde, à contourner les politiques nationales de censure." (Présentation)
"La presente obra recoge trabajos pioneros de investigación que reflexionan, a partir de una perspectiva cualitativa y etnográfica, cómo las nuevas tecnologías de información y comunicación en su aplicación al sistema escolar y a iniciativas de gestión local reproducen las pedagogías tradic
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ionales y las formas dominantes de ejercicio del poder. Otros, sobre la necesidad de impulsar una cultura Internet, fundamentada en la praxis social de un "Derecho a la comunicación y a la cultura" y un "Derecho Internet" que permitan la concreción de una verdadera participación ciudadana y un libre acceso al conocimiento, con respeto de los derechos personales e individuales, como los de la privacidad e intimidad." (Tapa posterior)
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"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe
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ar? Is it worthwile to attend the Frankfurt book fair? When should editors rent direct mailing lists? How to organize the overseas distribution? The author gives no simple recipes in this book, but he describes the experiences he has accumulated for more than thirty years of professional life in Africa-related publishing. The text is organised into four parts: Marketing and Promotion, Overseas Distribution and Rights Sales, Case Studies, and Resources. Five case studies deal with book marketing and distribution in Africa, India, the Caribbean and the Pacific, and the sixth case study highlights the experience of African Books Collective in marketing African books worldwide. A special chapter presents an overview of the internet as a tool for book professions in developing countries. This handbook is an excellent overview of the current state in marketing academic books in developing countries." (CAMECO Media Forum)
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"One in a series of guidebooks and training manuals for journal editors in developing countries that are active in the field of agriculture and rural development. They aim to assist editors to improve their publishing operations, and provide more effective communication of the scholarship and the re
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search results published in their journals. The book is organized under nine chapters “that cover what we consider to be the essential basic elements in successful journal publishing.” Interspersed with the text there are a variety of model forms, reproductions of title pages, covers of journals, and other documentation that provide illustrative examples of good practice, together with checklists and listings of address sources." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2487)
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"From cybercafes to businesses, from middle class houses to squatters settlements, from the political economy of Internet provision to the development of ecommerce, the authors have gathered a wealth of material based on fieldwork in Trinidad. Looking at the full range of Internet media -- including
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websites, email and chat -- the book brings out unforeseen consequences and contradictions in areas as varied as personal relations, commerce, nationalism, sex and religion. This is the first book-length treatment of the impact of the Internet on a particular region. By focusing on one place, it demonstrates the potential for a comprehensive approach to new media. It points to the future direction of Internet research, proposing a detailed agenda for comparative ethnographic study of the cultural significance and effects of the Internet in modern society. Clearly written for the non-specialist reader, it offers a detailed account of the complex integration between on-line and off-line worlds. An innovative tie-in with the book's own website provides copious illustrations amounting to over 2,000 web-pages that bring the material right to your computer." (Publisher description)
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Stellt die Entwicklung des lateinamerikanischen Kinos vom politischen Aufbruch in den Sechzigern bis ans Ende der 90er Jahre dar. Einzelne Kapitel behandeln die kulturelle Identität Lateinamerikas, die Geschlechterverhältnisse, Diktatur und Exil, den fremden Blick auf Lateinamerika, den aktuellen
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Filmboom sowie den kubanischen und den brasilianischen Film.
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