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Wolfgang
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Schmitt
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Influencer: Die Ideologie der Werbekörper
Bonn: Bundeszentrale für politische Bildung (bpb), Sonderausg. (2022), 191 pp.
"Die zunehmende Digitalisierung der Alltagskommunikation hat in den vergangenen Jahren eine neue Form der Werbung hervorgebracht: Influencer präsentieren ihren Alltag visuell in Bild- oder Videoform auf sozialen Plattformen und geben ihren Followern Tipps zu Themen wie Kosmetik und Schönheit, Gesu
...
Handbook of Comparative Communication Research
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New York; London: Routledge (2012), xxi, 544 pp.
