"Many of the essays in this volume seek to interpret traditional Asian approaches to communication in the light of modern Western concepts. At one level, this might appear to compromise the integrity of the Asian approaches. However, it needs to be stressed that this is a calculated strategy on the ...part of the authors. The objective of the rediscovery of this terrain of Asian approaches to communication is to revitalize and expand the field of communication by drawing on these rich resources. In order to do this, one must first gain legitimacy for these approaches in the eyes of Western and Western-trained Asian communication scholars. It is for this reason that many of the authors in this volume have thought it fit to explicate Asian approaches in relation to Western concepts. This book, which addresses itself to the task of rediscovering a terrain for communication theory, consists of 13 essays. The opening essay argues for the compelling need to study Asian approaches to communication. It does this by pointing out how Asian approaches to the study of communication can supplement, enrich, and challenge Western approaches. It points out that the Asian approaches should no longer be ignored as they can prove to be extremely productive in widening the discourse of communication metatheory." (Introduction, p.xii)
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"Addressing the use of communication (interpersonal, folk, traditional, group, organizational, and mass media) in the development process, this book discusses some of the conceptual and theoretical basis for integrating communication effectively into development plans and execution. It also examines... the rationale and practical necessity for such integration, and uses case studies to demonstrate how to positively take advantage of communication potentials and possibilities while avoiding possible dysfunctions." (https://eric.ed.gov)
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"Moving beyond the U.S.-Eurocentric paradigm of communication theory, this handbook broadens the intellectual horizons of the discipline by highlighting underrepresented, especially non-Western, theorists and theories, and identifies key issues and challenges for future scholarship. Showcasing diver...se perspectives, the handbook facilitates active engagement in different cultural traditions and theoretical orientations that are global in scope but local in effect. It begins by exploring past efforts to diversify the field, continuing on to examine theoretical concepts, models, and principles rooted in local cumulative wisdom. It does not limit itself to the mass-interpersonal communication divide, but rather seeks to frame theory as global and inclusive in scope. The book is intended for communication researchers and advanced students, with relevance to scholars with an interest in theory within information science, library science, social and cross-cultural psychology, multicultural education, social justice and social ethics, international relations, development studies, and political science." (Publisher)
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"Designed as a text with introductions to each section and chapter, the volume brings together diverse perspectives on globalization and communication and includes significant emerging aspects of International Communication research such as diaspora audience and global publics." (Publisher)
"Topics covered include the ongoing linguistic processes, controversies, and implications of language modernization; the functions of South Asian languages within the legal system, media, cinema, and religion; language conflicts and politics, and Sanskrit and its long traditions of study and teachin...g. Language in South Asia is an accessible interdisciplinary book for students and scholars in sociolinguistics, multilingualism, language planning and South Asian studies." (Publisher)
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