"This publication is an easy-to-read introduction to current concepts and practices of development communication. It consists of four parts. The first chapter distinguishes between three main conceptual approaches to development communication: the diffusion model, the life skills model and the parti...cipatory model. The second chapter briefly develops principles of participatory communication. The third describes the four phases of the communication programme cycle in the context of development cooperation, including the participatory communication assessment (PCA), the communication strategy design, the implementation and the monitoring and evaluation phases. The final part presents three cases to illustrate how civil society organisations approach participatory communication: the Peruvian community development NGO 'Minga Peru' applying holistic and bottom-up approaches grounded on rights-based community development; the Tanzanian NGO 'Femina' focusing on user-driven content and participative formative research; and the Indian 'National Center for Promotion and Employment for Disabled People' seeking dialogue with parliamentarians and networking with relevant stakeholders." (CAMECO Update 4-2009)
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"Only one of Freire’s (1969/1983) books directly and more broadly addresses the scope of communication; it is 'Extension or Communication?' published in 1969, originally in Spanish, during Freire’s exile in Chile. This book became an important reference for the studies and practices of participa...tory communication worldwide and was decisive for the review of diffusion models, which took communication as a tool to guide the reproduction of models considered modern and developed, without paying attention to local experiences and knowledge. Approached more broadly, the transversality of communication in Freire’s pedagogical perspective can be discussed from at least three perspectives. The first combines language, education and communication. The second links education and communication with popular mobilization and, more openly, with processes of political engagement. The third stems from Freire’s own critical positioning in relation to the media. These three inflections will be discussed in more detail throughout the material compiled in this edition of MATRIZes." (Introduction, p.5)
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"This book approaches the memory sharing of groups, communities and societies as inevitable struggles over the interpretation of, and authority over, particular stories. Coming to terms with the past in memory work, alone or with others, is always unsteady ground and the activation of memory will al...ways relay imaginations of futures we want to shape and inhabit. The contributors all explore in different ways how citizens can actualize a public and how citizens and groups struggle with their pasts and presents - and other group's understandings - in their work for futures they dream of, or envision. This implies an engagement with the notion of social justice, which in turn entails trial and revision of ideas and procedures of how to share the world. But to share also requires some kind of common ground and distributed power. The anthology thus engages with a range of cases that bring views and voices back in public, demanding justice, recognition, sometimes literally triggering new trials. Some of the memory work is done strategically, in the context of communication for development and social change interventions where NGOs, community-based organizations, governments or UN agencies pursue not just voice and views, but also very material demands for social justice and social change." (Publisher)
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