"We draw on insights from a two-year research project, Politics and Interactive Media in Africa (PiMA), and the related applied research pilot, Africa’s Voices, which worked with local radio stations in eight Sub-Saharan African countries. We examine the social and political significance of new opportunities for voice, debate and claim-making in the mediated public sphere that interactive broadcast media enables, and how an approach to citizen engagement that values pluralism and inclusivity and is not extractive, might better seize opportunities that interactive broadcast offers. The chapter critically reappraises what kinds of engagement count in communication for development, what kinds of ‘publics’ audiences in interactive shows constitute and how we should understand the power of these ‘audience-publics’." (Abstract)