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Marketing in Catholic media

In: Religious messages in media
Terézia Roncáková; Daniel Lysy (eds.)
Roma: EDUSC (2011), pp. 123-146
"The Katolícke noviny weekly derives five to ten times more income from advertising than Rádio Lumen, and the radio station derives three to ten times more income from advertising than TV LUX. Katolícke noviny are self-supporting, and so the publisher is not pressed for increasing advertising inc... more
"The contributions of this special issue are grouped in three sections: context, theoretical framework and empirical research. The first articles set up two important dimensions of the context we are living in that have to be definitely improved if we want to take advantage of the positive sides of ... more