"The media has the greatest potential of bringing home the tragedies that befall children such as being drop-outs from schools due to poverty, exploited though trafficking or labour, abused or victimized by war, most of which are sadly, accepted as part of life. Television with its great potential to do good for the children is within the command of many of us broadcasters. Given such enormous power and influence of the medium we work with, we all have a special responsibility to harness the potential of television for the good of children. Television can help promote and protect the rights of children by taking a more pro-active role in helping to educate them and their families. These are facts that we all too often hear, and are aware of children having being denied their basic rights. Therefore there is an absolute need to explicitly examine the vital role of the media which not only can create awareness on children´s right to access to information and freedom of expression but also for their protection from harmful and violent media content as enshrined in the Convention on the Rights of the Child." (Foreword, p.vi-vii)