"Salali and Uysal (2020) found in their study that vaccine acceptance significantly increased when people believe in the natural origin of the virus. Therefore, mis/disinformation and conspiracy theories about how the virus started need to be debunked, especially in countries having high vaccine hesitancy rates. Fact-checking agencies and independent fact-checkers have a major role to play. Banerjee et al. (2010) found in their study that providing incentives boosted immunization rates. This strategy is currently being applied in the COVID-19 vaccination drive ... Government and health authorities should be aware of anti-vaccine campaigns and take necessary actions. Necessary services should be provided in areas with high illiteracy rates or poverty to help those people get vaccinated. Media needs to get better at reportage. Spreading the truth about the harmful effects of not taking COVID-19 vaccine can help in lowering vaccine hesitancy. Balance needs to be maintained in reporting incidents like deaths or side effects which might not be related to vaccines. Mis/disinformation spread on national media outlets about the virus or vaccine should be condemned. Boosting transparency and the spread of accurate and sufficient information related to the virus and vaccines can help in mitigating the peoples’ fears and doubts. Therefore, government needs to be more upfront in providing latest information about COVID-19 vaccines. Public concerns should be handled by public health authorities. Communication helpline should be developed where people can explain their fears and doubts about vaccines and gain insights on the situation. Religious and opinion leaders can help encourage their followers to get vaccinated. Policymakers and public health officials need to come up with targeted health communication strategies for subgroups with high vaccine hesitancy." (Conclusion, p.318)