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100 años de la radio
Top Insights
Revista Argentina de Comunicación (RAC), volume 7, issue 10 (2019), 495 pp.
"Este número especialmente dedicado a la radio, a sus públicos, las experiencias locales, comunitarias, tiene la característica de visibilizar la pasión de varias generaciones. La RAC también, moviliza para mostrar un objeto vivo en el campo de investigación de la comunicación en sus múltipl
...
Trends in Radio Research: Diversity, Innovation and Policies
Newcastle upon Tyne: Cambridge Scholars Publishing (2018), xii, 364 pp.
Description and Analysis of Advertising Used in Argentinean Radio Prime Time
In: Radio Evolution: Conference Proceedings
Madalena Oliveira; Pedro Portela; Luís António Santos (eds.)
Braga: University of Minho, Communication and Society Research Centre (2012), pp. 319-328
"Radio advertising in Argentina has been adapted to the changing needs of radio. This paper aims to describe and analyze the advertisement formats used in the four leading prime time programs in Argentina. The methodology is a content analysis that is applied to a sample of four programs each one wi
...
Radio Content in the Digital Age: The Evolution of a Sound Medium
Bristol: intellect (2011), 254 pp.
La radio en Iberoamérica: Evolución, diagnóstico, perspectiva
Top Insights
Sevilla: Comunicación Social (2007), 461 pp.
"El libro consta de 20 capítulos. El primero de ellos es un estudio introductorio del coordinador titulado “La estimulante diversidad de la radio iberoamericana”. Además de presentar el volumen, Arturo Merayo hace un primer análisis comparat
...
