"This paper is a methodological supplement to the Working Paper No. 223e of the Institute for Broadcasting Economics by Manfred Kops: "A Revenue-Based Methodology for the Classification and Compar
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ison of Broadcasting Systems". It explains the methodology to generate graphs that describe and compare broadcasting systems by means of Microsoft's Excel." (Publisher description)
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"This book offers a methodology for the classification and comparison of broadcasting systems, both for positive and normative analyses. It is based on the assumption that the revenue structures of broadcasters determine the incentives for the broadcasters' staffs, and that these incentives in tur
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n determine the broadcasters' program outputs (content, journalistic and artistic style, target audiences etc.) and its private and public effects." (Publisher description)
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"In this reader media experts discuss the prospects and problems of program exchange between German and Chinese Broadcasters. They explain that program exchange is not the cockaigne one could assume with regard to the non-rivalry of media content and the huge Chinese TV market (more than 300 million
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TV households and an estimated 180,000 hours of weekly broadcast time across all TV platforms), but that many economic peculiarities of the media that only can be read in the footnotes of economic text books are highly relevant in practice. To trade TV programs with China thus requires a solid knowledge about the TV business in general, but also about the Chinese media order and the Chinese society, and the Chinese way of business." (Back cover)
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