Document detail

A revenue based methodology for the classification and comparison of broadcasting systems

Berlin; Münster: Lit (2007), 88 pp., 11 tables, 17 fig., bibliogr. p.77-88
ISBN 978-3-8258-0871-6
"This book offers a methodology for the classification and comparison of broadcasting systems, both for positive and normative analyses. It is based on the assumption that the revenue structures of broadcasters determine the incentives for the broad­casters' staffs, and that these incentives in turn determine the broadcasters' program outputs (content, journalistic and artistic style, target audiences etc.) and its private and public effects." (Publisher)
Contents
1 The Market, the State, and the Voluntary Sector as Alternative Institutions for the Provision of Broadcasting Programs, 7
2 Revenue Structure as a Main Determinant for the Broadcasters' Program Output, 17
3 A Geometric Model for the Description of National Broadcasting Orders, 27
4 The Revenue Structures of Existing Broadcasting Systems. An International Comparison, 47
5 Summary, 73