"The Media Freedom Analyzer developed by Laura Schneider is a new way to measure global media freedom in a more objective, unbiased and transparent way. Grounded in the opinions of around 1000 exp
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erts from 126 countries, the index is the first empirically validated tool to assess free and independent media across the world. The existing press freedom rankings are frequently criticized for being arbitrary and having a Western bias. This book tackles this very problem. In times of widespread populism, disinformation and mistrust in the media, it is vitally important to have an assessment tool that is accepted across cultures." (Publisher description)
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"Media viability challenges will not be solved at the individual outlet level. Rather, it is necessary to bring different stakeholders together to look at the bigger picture and assess the health of a country or a region’s media ecosystem. Then, partners can strategically plan projects that contri
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bute to creating an enabling environment for the media, one in which outlets have a chance to survive—or even thrive. Networks can go far in boosting viability, acting as bulwark against political influence as well as helping outlets share resources and scale their potential to access all sorts of revenue sources Finally, what is important to foster media viability at the level of individual media outlets? The most important step is to broaden the perspective beyond the isolated search for new sources of income. A viable strategy finds a balance between the different aspects of Media Viability—economy, politics, technology, content, and community—to set community radio stations, digital start-ups, and local newspapers on a more viable path." (Pages 8-9)
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"[The authors] introduce a conceptual model for organizations and other stakeholders wishing to monitor and evaluate sustainable journalism. Their chapter provides a theoretical foundation for the argument that journalistic media competes for a wide range of resources that determine their success an
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d sustainability. By carefully identifying and monitoring the distribution of these resources, which include, for instance, advertising revenue, audience attention, government resources, investor capital and skilled labor, we will better understand the nuances and dynamics of media ecologies, and possibly respond to the processes by which some organizations evolve while others fade away." (Page xxxi)
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"This publication takes a look at current developments in the .eld of audience research in media development and presents three case studies testing innovative methods that can be of use for research, monitoring, and evaluation. They are meant as an orientation and inspirational source for future pr
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ojects in this domain. Based on the information assembled in this study we make the case that media development needs audience research to improve its projects. Media development actors need to know more about the impact on their final beneficiaries if they want their work to be truly successful. However, it does not always make sense for media development actors to conduct or commission expensive and broadly representative research. Budgets and project sizes are limited, and often the results of market or academic research efforts are on´of very general use to a particular media development project in question. Therefore ways have to be found to conduct focused audience research in media development – in order to gain specific and relevant knowledge directly related to the interventions. The three case studies we present in this publication are directly related to ongoing media development projects. They apply tailor-made approaches to a particular setting. On top of this, we have assembled more general knowledge from the literature and past studies in audience research that are of relevance here." (Executive summary)
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"In times of digital transformation media all over the world have to come up with new ways to ensure their survival. Meanwhile, media development actors are searching for new concepts and orientation in their support of media organizations and media markets. This paper presents DW Akademie’s sugge
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stion for new indicators to measure economic viability. The criteria not only take into account the financial strategies and managerial structures of individual media outlets, but also the overall economic conditions in a country as well as the structures of the media market needed to ensure independence, pluralism and professional standards. After all, money talks – and media development should listen." (Executive summary)
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"The existing international media freedom indices provide a variety of different information tools that contain important knowledge for media development practitioners. As shown, the different tools are of varying significance for the relevant purposes within the media development context: while som
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e measures mainly supply general data that provide a broad overview, others publish less information tools but more detailed information about specific aspects [...] In summary, the presented media freedom assessments should never be used as the only source of information. Rather, their data should generally be verified and validated against other knowledge sources. This is especially true because of the shortcomings of the indices’ methodologies. Especially the two global rankings were developed by a few people mostly from Western countries, and their indicators are evaluated by very few people. In turn, the results of such a small group can be subjective and potentially biased. Hence, media development practitioners should be informed about how the assessments are compiled in order to be able to critically reflect their findings. Consequently, the international media freedom indices should be used in the context of media development, but they should be used with caution." (Conclusion)
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"This guidebook aims to give the reader an overview of the existing international media freedom measures and how they can be used. By introducing the methodology and pointing out the strengths and weaknesses, it allows the readers to better understand, judge and thus critically reflect the indices
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findings. This, in turn, enables them to ideally use and adopt the results for their own purposes. It addresses both stakeholders active in media development cooperation and journalists as well as all other people interested in this topic, such as politicians, academics or activists. The following five international and global media freedom indices will be introduced and analyzed: The Freedom of the Press Index by Freedom House; The Press Freedom Index by Reporters Without Borders; The Media Sustainability Index by the International Research & Exchanges Board (IREX); The African Media Barometer by the Friedrich Ebert Stiftung; The Media Development Indicators by UNESCO. These five measures were selected for the analysis because they are the only initiatives that evaluate media freedom internationally and on a regular basis. Strictly speaking, these indices can be further divided into two subgroups: those that claim to measure media freedom and those that aim to measure the theoretically broader concepts of media development or media sustainability. But since media freedom is a crucial component of media development and media sustainability and because in practice it is difficult to properly distinguish between the two concepts, both are included in this analysis." (Introduction, page 7)
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"The transformation of state media to public service media (PSM) is one of the most ambitious endeavors in the field of media development. Not many efforts to free the national media from government control have succeeded in the past decades. In this paper the comparatively promising cases of Kyrgyz
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stan, Mongolia, Moldova and Serbia are discussed. The PSM in these countries all have a new legal basis, including a public service remit and a relatively independent governing body in which civil society is represented. The services delivered to the public by these media are analyzed according to a number of societal functions which are assembled under two general headings: “creating a public sphere” and “supporting integration”. Based on this analysis, a differentiation between “PSM in initial transformation” and “PSM in advanced transformation” is suggested. In all cases studied, different actors successfully used windows of opportunity: general political agendas to reform the media, a specific engagement from the management as well as support from the population and civil society. Media development actors here helped to advance the processes of change in different ways. Recommendations for future media development include strategic planning, inclusion of local actors, the pooling of legal expertise as well as structured processes of organizational development and capacity building." (Abstract)
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"This study constitutes the attempt to draw some initial conclusions from the work conducted by DW Akademie and other media development organizations in the past. It aims at a better understanding of which public service functions former state broadcasters can provide at all and which approaches of
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media development actors have proved to be successful.
Reforming of state mouthpieces into public service media can indeed be achieved. This is one of the most important findings of this study. DW Akademie researchers here present examples of media outlets that fulfill their public service remit of creating a public sphere and supporting integration to a substantial degree. Even among the success stories, not all the media outlets studied here have adopted a public service ethos to its full extent. Their work, however, improved considerably. In assisting reform, media development actors were thus able to enhance the public’s freedom of expression as well as its access to information – two basic human rights we see as important prerequisites for peace and democracy. On the other hand, this study shows how difficult and complex transformation is. State media are often highly politicized. Successful transformation, therefore, requires support of a lot of different actors: the political elite, civil society, the management of the broadcaster, its staff, and last but certainly not least, the public as a whole. It is vital that media development actors identify windows of opportunity and profit from them in order to propel change forward.
At the same time, this study demonstrates that media development organizations have to think beyond their traditional fields of expertise: capacity development and newsroom consultancy. A much broader approach is needed if substantial and sustainable development is to be achieved. DW Akademie is currently implementing a new, more complex strategy for successful media development cooperation that takes this into account. Political and legal frameworks have become a strategic area of activity. Other equally important areas comprise qualifications, professionalism, and economic sustainability of the media sector, participation in society, and digital change. With regard to public broadcasting, political and legal frameworks are especially important in order to ensure editorial independence of former state broadcasters. Furthermore, media development actors have to engage more in organizational development. Therefore, at the end of this study, we dedicate a whole chapter to this question.
This study of selected media outlets from twelve countries does not attempt to provide a final answer to the question of successful public service transformation. It aims at giving an overview of what has been achieved in practical work in this field in the course of the past years. More research is needed to understand which steps of reform are needed for a genuine transformation that is sustainable in the long term. The media are undergoing crucial developments. Digital change, convergence, and social media have increased pluralism of opinion substantially in many parts of the world. At the same time, the media face new challenges with respect to their economic sustainability. The notion of public service media that offer a model for providing journalistic quality without financial dependence deserves further thought." (Preface)
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"The rise of digital and social media necessitates a new way of considering the ethical questions facing practicing journalists. This volume considers the various individual, cultural and institutional influences that have an impact on journalistic ethics today. It also examines the links between et
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hics and professionalism, the organisational promotion of ethical values and the tensions between ethics, freedom of information and speech, and the need to disseminate information. By comparing the theoretical underpinnings of journalistic ethics with a variety of international case studies, this volume provides a comparative global analysis of the ethical challenges faced by the media in the twenty-first century." (Publisher description)
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