"In times of digital transformation media all over the world have to come up with new ways to ensure their survival. Meanwhile, media development actors are searching for new concepts and orientation in their support of media organizations and media markets. This paper presents DW Akademie’s suggestion for new indicators to measure economic viability. The criteria not only take into account the financial strategies and managerial structures of individual media outlets, but also the overall economic conditions in a country as well as the structures of the media market needed to ensure independence, pluralism and professional standards. After all, money talks – and media development should listen." (Executive summary)