"This state-of-the-art Handbook provides unique insights into the governance practices and institutions shaping digitalized public spheres. Focusing on the power relations involved, it presents diverse approaches to key debates in media and communication governance, showcasing groundbreaking advance
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s in the field. Contributing authors explore the impact of long-standing trends such as commercialization, digitalization and transnationalization on media and communication governance, highlighting urgent new developments including algorithmization and datafication. Combining theoretical inquiry with cutting-edge empirical analysis, they address governance challenges at the regional, national and global levels to provide a broad view of the social ordering of media systems. Ultimately, the Handbook explores how to protect the public sphere in the digital age and ensure that media organizations and platforms meet democratic expectations." (Publisher description)
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"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read,
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this fifth edition presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice." (Publisher description)
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"Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-prof
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it sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home." (Publisher description)
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"[This book] gathers essays from twenty-seven leading figures in book publishing about their work. Representing both large houses and small, and encompassing trade, textbook, academic, and children's publishing, the contributors make the case for why editing remains a vital function to writers–and
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readers–everywhere. Ironically for an industry built on words, there has been a scarcity of written guidance on how to actually approach the work of editing. This book will serve as a compendium of professional advice and will be a resource both for those entering the profession (or already in it) and for those outside publishing who seek an understanding of it. It sheds light on how editors acquire books, what constitutes a strong author-editor relationship, and the editor's vital role at each stage of the publishing process–a role that extends far beyond marking up the author's text. This collection treats editing as both art and craft, and also as a career. It explores how editors balance passion against the economic realities of publishing." (Publisher description)
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"Virtual Methods offers a detailed exploration of the problems and opportunities surrounding Internet-based research. Can offline and online observations be combined? Are online interviews able to produce high quality data? How does a researcher sort through the vast mass of material available? From
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hyperlink analysis to the sex industry online, case studies sensitively highlight the difficulties researchers face, point out the opportunities to be seized, and offer practical solutions. Virtual Methods provides concrete advice for all stages of the research process." (Publisher description)
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