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Planning and managing public relations campaigns: a strategic approach
London; New York:
Kogan Page
(2021) 5th ed., ix, 334 pp., illustr., figures, index
ISBN 978-1-78966-320-4 (pbk); 978-1-78966-321-1 (ebook)
Other Editions: 1st ed. 1996
"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read,...
The public relations handbook
London, New York:
Routledge
(2021) 6th ed., xv, 423 pp., many figures, tables, bibliogr. p.361-408, index
ISBN 978-0-415-59813-2 (hbk); 978-0-415-59814-9 (pbk); 978-0-203-80482-7 (ebk)
Other Editions: 1st ed. 2001, 2nd ed. 2004, 3rd ed. 2008, 4th ed. 2012, 5th ed. 2016
"Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-prof...
