"As part of China’s ‘going out’ strategy, China is using its media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented
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expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism cultures and practices. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China." (Publisher description)
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"Sustained media interest in African countries, funded from deep pockets in Beijing, may well attract admirers if the coverage is positive or uncritical. The forward-looking narrative promoted by 'constructive' or 'positive' reporting may help developing nations by not crushing them under too much e
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arly scrutiny. However, lacunae in CCTV [China Central Television] Africa's critical focus harm its overall journalistic credibility, no matter how widely its features and some of its news reporting are praised.African journalism - rooted in Western traditions — is acquiring the tools to hold its own leaders to account. CCTV Africa may disseminate Chinese soft power, but its state media position militates against the notion that it can be a source of soft power itself." (Page 117)
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"All in all, Chinese media development in Africa can be considered as a ‘charm offensive‘ in terrns of its scale and scope, which is characterised by the following: 1) all the projects are mainly government sponsored, strategically engineered and efficiently irnplemented; 2) projects centre arou
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nd infrastructure building and technical support, under the aegis of voluminous investment; 3) all projects and their outcomes have drawn attention around the globe, evoking particularly harsh criticism and even derogatory abuse from Western media and liberal intellectuals who fear that China will colonise Africa, thereby replacing the foundational belief in Western-imported press freedom with the Chinese model of ‘market-driven liberalisation under authoritarian control.‘" (Page 138)
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"Media on the Move provides a critical analysis of the dynamics of the international flow of images and ideas. This comes at a time when the political, economic and technological contexts within which media organisations operate are becoming increasingly global. The surge in transnational traffic in
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media products has primarily benefited the major corporations such as Disney, AOL, Time Warner and News Corporation. However, as this book argues, new networks have emerged which buck this trend: Brazilian TV is watched in China, Indian films have a huge following in the Arab world and Al Jazeera has become a household name in the West. Combining a theoretical perspective on contra-flow of media with grounded case studies into one up-to-date and accessible volume, Media on the Move provides a much-needed guide to the globalization of media, going beyond the standard Anglo-American view of this evolving phenomenon." (Publisher description)
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