China's Media Go Global
London; New York: Routledge (2018), xiv, 324 pp.
Contains figures, tables, index
Series: Internationalizing Media Studies
ISBN 978-1-138-66585-9 (pbk); 9781315619668 (ebook)
Signature commbox: 313:10-International 2018
"As part of China’s ‘going out’ strategy, China is using its media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism cultures and practices. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China." (Publisher description)
Introduction, 1
PART I: CONCEPTUALIZING THE RISE OF CHINA'S MEDIA
1 The globalization of Chinese media: the global context / Daya Kishan Thussu, 17
2 China's role in remapping global communication / Anbin Shi, 34
3 Domestic context of Chinese media's globalization / Hugo de Burgh, 52
4 From the outside in: CCTV going global in a new world communication order / Zhengrong Hu, Deqiang Ji and Yukun Gong, 67
5 Soft power and the strategic context for China's "media going global" policy / Suzanne Xiao Yang, 79
PART II: CHINESE MEDIA ABROAD
6 Tiangao or Tianxia: the ambiguities of CCTV's English-language news for Africa / Vibien Marsh, 103
7 China daily: Beijing's global voice? / Falk Hartig, 122
8 The "going out" of China Radio International / Kuo Huang, 141
9 Internationalization of China's new documentary / Guoqiang Yun and Jing Wu, 153
10 China's media going global: newspapers and magazines / Miao Mi, 167
PART III: DISOCURSES OF SINO-GLOBALIZATION
11 The effectiveness of Chinese cultural centres in China's public diplomacy / Xiaoling Zhang and Zhenzhi Guo, 185
12 Foreign correspondents in China: partner or liability in China's public diplomacy? / Wanning Sun, 199
13 China in Africa: refiguring centre-periphery media dynamics / Yu Xiang, 213
14 The rise of China's financial media: globalizing economy vs. globalizing economic discourse / Jingwei Piao, 230
15 The three patterns of Chinese international communication / Qing’an Zhou and Yanni Wu, 247
PART IV: MEDIA WITH CHINESE CHARACTERISTICS
16 Advertising in China: global implications and impacts / Shanshan Lou and Hong Cheng, 259
17 Social media and global conversation / David Feng, 274
18 Transforming entertainment television through transnational formats / Hong Li and Rong Zeng, 293
19 Yunnan media rhetoric on the "gateway" to Southeast Asia / Jiao Yang and Mei Wu, 305
PART I: CONCEPTUALIZING THE RISE OF CHINA'S MEDIA
1 The globalization of Chinese media: the global context / Daya Kishan Thussu, 17
2 China's role in remapping global communication / Anbin Shi, 34
3 Domestic context of Chinese media's globalization / Hugo de Burgh, 52
4 From the outside in: CCTV going global in a new world communication order / Zhengrong Hu, Deqiang Ji and Yukun Gong, 67
5 Soft power and the strategic context for China's "media going global" policy / Suzanne Xiao Yang, 79
PART II: CHINESE MEDIA ABROAD
6 Tiangao or Tianxia: the ambiguities of CCTV's English-language news for Africa / Vibien Marsh, 103
7 China daily: Beijing's global voice? / Falk Hartig, 122
8 The "going out" of China Radio International / Kuo Huang, 141
9 Internationalization of China's new documentary / Guoqiang Yun and Jing Wu, 153
10 China's media going global: newspapers and magazines / Miao Mi, 167
PART III: DISOCURSES OF SINO-GLOBALIZATION
11 The effectiveness of Chinese cultural centres in China's public diplomacy / Xiaoling Zhang and Zhenzhi Guo, 185
12 Foreign correspondents in China: partner or liability in China's public diplomacy? / Wanning Sun, 199
13 China in Africa: refiguring centre-periphery media dynamics / Yu Xiang, 213
14 The rise of China's financial media: globalizing economy vs. globalizing economic discourse / Jingwei Piao, 230
15 The three patterns of Chinese international communication / Qing’an Zhou and Yanni Wu, 247
PART IV: MEDIA WITH CHINESE CHARACTERISTICS
16 Advertising in China: global implications and impacts / Shanshan Lou and Hong Cheng, 259
17 Social media and global conversation / David Feng, 274
18 Transforming entertainment television through transnational formats / Hong Li and Rong Zeng, 293
19 Yunnan media rhetoric on the "gateway" to Southeast Asia / Jiao Yang and Mei Wu, 305
