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Diffusion of Innovations
New York: Free Press, 3d ed. (1983), 453 pp.
"Twelve years later, in 1983, with the total number of diffusion publications grown to almost 4,000, Rogers published the third edition which further revised the theoretical framework and introduced new concepts and theoretical viewpoints. All thre
...
Communication and Development: Critical Perspectives
Beverly Hills, Calif.: Sage (1976), 148 pp.
Communication of Innovations: A Cross-Cultural Approach
New York: Free Press, 2nd ed. (1971), 475 pp.
"In the 1971 edition of Communication of Innovations: A Cross-Cultural Approach, research had almost quadrupled, and its nature had become more varied and more involved with developing countries, necessitating a change in generalization about the theory." (Eleanor Blum, Frances G. Wilhoit: Mass medi
...
Modernization Among Peasants: The Impact of Communication
New York et al.: Holt, Rinehart & Winston (1969), xviii, 429 pp.
"The purposes of the present study are: (1) to examine the nature of the modernization process among peasants in one less developed country, Colombia, and (2) to determine the cross-cultural validity of these findings in other of the less developed nations. Peasants are important subjects of study b
...
Mass Media Exposure and Modernization among Colombian Peasants
Public Opinion Quarterly, volume 29, issue 4 (1966), pp. 614-625
"This is a study of mass media exposure of peasants in five Colombian villages. It relates this exposure to prior literacy, education, social status, age, and cosmopoliteness, and measures its consequences in terms of empathy, innovativeness, political knowledge, achievement, and aspiration." (Abstr
...
Diffusion of Innovations
Glencoe, NY: Free Press (1962), 367 pp.
"In 1963 when Rogers published the first edition of Diffusion of Innovations, summarizing and evaluating research results on the spread of ideas, his literature search revealed about 500 studies ranging from "new drugs among physicians to hand tool
...
Bibliography on the Diffusion of Innovations
Columbus, Ohio: Ohio Agricultural Experiment Station, Department of Agricultural Economics and Rural Sociology (1962), 72 pp.
"In the pages that follow are listed the 489 bibliographical items on the diffusion of innovations. Some of the major works are briefly annotated." (Page 3)
