"Como sao feitos os programas de televisao? Quem sao os profissionais que trabalham na TV e o que fazem? Como funciona a engrenagem desse circo eletronico? Nossa televisao e uma das melhores do mundo, mas quase nao temos livros que expliquem como ela funciona. Daniel Filho - um dos maiores diretores... e produtores da televisao brasileira - conta aqui alguns segredos dessa maquina, num livro inteiramente atual que inclui: capitulos sobre producao, direcao, equipe, atores, concorrencia e audiencia, entre outros, alem de um dedicado exclusivamente a Janete Clair, com facsimile do 1 capitulo da novela "Pecado capital"; mais de 800 imagens, incluindo material iconografico nunca publicado: fotos de cenas e bastidores de programas, storyboards, plantas de cenarios e desenhos de figurinos; alguns depoimentos de profissionais da TV, desde estrelas como Tony Ramos e Regina Duarte, ate autores como Gilberto Braga e Euclydes Marinho." (Editora)
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"This book makes English speakers aware of the dimensions, operation, and significance of the globalisation of television in the Spanish-speaking world. Second only in scale to the market for English-language programming, the Spanish-language market embraces not just most nations of South and Centra...l America but also Spain, and even the United States – the sixth largest Spanish-speaking country in the world. This intercontinental space is connected physically by satellite communication, and culturally by a common language and heritage which binds it as both a ‘geolinguistic region’ and an ‘imagined community’ which certain media corporations, Latin American and North American, seek to exploit. A similar phenomenon with regard to Brazil and the Portuguese-speaking world is also examined, with special attention to its comparable features and points of exchange with the Spanish-speaking world. The book chronicles and analyses the development and structure of the globalisation of these markets as a ‘Latin world’." (Abstract)
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"Der vorliegende Artikel will einen informativen Überblick über das Verhältnis der verschiedenen christlichen Kirchen und Denominationen im Brasilien der Gegenwart zum System der modernen Massenmedien vermitteln. Dieses Thema wird in sechs Punkten angegangen. In den ersten beiden Abschnitten werd...en ein kurzes Panorama der Religionen in Brasilien (1) und einige Grunddaten und -fakten zur Geschichte und Gegenwart der brasilianischen Medienlandschaft (2) entfaltet, bevor dann näher auf den Umgang und den Gebrauch der Massenmedien durch die katholische Kirche (3), durch die traditionellen protestantischen Kirchen (4) und durch die im Verlauf des 20. Jahrhunderts entstandenen Pfingstkirchen und das sog. Neupfingstlertum (5) eingegangen wird. In einem abschließenden Fazit (6.) werden die wichtigsten Ergebnisse dieses Uberblicks in einigen knappen Aussagen zusammengefaßt, um die Gemeinsamkeiten und Unterschiede im religiöskirchlichen Umgang mit dem breiten Spektrum der modernen Massenmedien auf den Punkt zu bringen." (S.339)
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"The focus throughout is on "listening" to people, in order to learn from experiences. Oral testimony is considered in terms of oral history and oral artistry. The importance of listening is illustrated by a large number of entertaining case studies, drawn from both developed and developing countrie...s, from a broad range of disciplines. The methodology is discussed, detailing the way in which development workers should be trained to listen. The four case studies illustrate practical applications where listening to oral testimonies has proved beneficial for project orientation and management." (www.participatorymethods.org)
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