"Despite the political, economic and linguistic differences that characterise the 40+ countries where we conducted this research, the 540 digital native media organisations featured in our Project Oasis directory face many common challenges and opportunities. Among our key findings:
They use social
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media to target younger audiences, send news updates via Telegram to evade censorship, and train citizen journalists to reach underserved communities.
More than 85% said society and human rights issues are key areas of their coverage, including topics related to migration, refugees, gender and feminism.
More than 50% dedicate resources to investigative journalism, and many form alliances to cover stories across borders.
More than 58% of the media founders featured in this report are women. They are highly collaborative, and most have two or more co-founders.œMedia founded by teams that include both men and women reported the highest revenues, with an average of €509,740 per year.
Those that invest in business development build more sustainable organisations. Media outlets that have at least one employee dedicated to revenue generation reported average annual revenue six times higher than those without people in these roles: €598,539 compared to .95,629.
More than half the media in this study are non-profit organisations, and many of the for-profit ventures invest more in journalism than building profits.
Among non-profit media, the primary revenue sources are grants, individual donations and membership (in that order). Among for-profits, the top sources are: advertising, website subscriptions and grants.
Revenue diversity is key, but more sources do not correlate to greater success. Developing two to six sources of revenue appears to be optimal for sustainability and independence.
Digital native media outlets range from small start-ups run by volunteers dedicated to their communities, to highly profitable multi-platform operations that attract millions of page views every month and earn millions of euros a year." (Executive summary, page 4-5)
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"MEDIA LOVES TECH is the name and the idea behind this project that got underway in 2018. The goal is to bring together two worlds that are often too far apart: journalism and the startup community. Together with Al Khatt, a local project partner and non-governmental media organization, we wanted to
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scout, promote, develop and test innovations for the media sector. That same year, a legal support framework for startups in Tunisia came into effect, structured around a label of merit and benefits for entrepreneurs, investors and startups. Just like MEDIA LOVES TECH, it aims to support development through bold entrepreneurial spirit and innovative ideas. Since its launch, the annual MEDIA LOVES TECH incubation program, financed by the Federal Ministry for Economic Cooperation and Development (BMZ), supports eight to twelve startups. Implemented almost entirely online, and originally as a three-day mentor-supported hackathon, it has grown to become an incubation cycle that lasts three months. It promotes all phases of a startup — from the original idea to market entry.
It has been five years since the program was started and it is still going strong. This publication is an initial assessment. Does the belief that progress comes from promoting innovation hold true? Can promoting new media projects with viable business models succeed in an unstable economic or political environment? One needs to look at various aspects to find answers. It is often said that over 90 percent of startups go under in the first two years. Still, startups are often seen as a forerunner to economic development and as having a stimulating effect on the overall economy. Even if initiatives do flop, their traces can still be found in the ecosystem. When assessing the MEDIA LOVES TECH program, it is worth reflecting on what has been achieved and gaining insights for the future. Five projects are presented here. Our team has taken an in-depth look at the projects’ stories and progress and includes key performance indicators. Measuring impact in an unsteady startup environment can be a challenge, and our success stories address this. But as we at DW Akademie believe, “big changes start small,” and so do the startups presented here." (Foreword)
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"In this study we identify and elaborate at least six components of the digital media ecosystem: (1) content creators and distributors; (2) consumers/users; (3) monetization channels; (4) advertising networks, (5) data analytics and insights and (6) social media, streaming and e-commerce platforms.
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Qualitative findings have revealed four major traits of the digital media ecosystem in Western Balkans: (1) market underdevelopment (the market significantly lags behind the developed countries); (2) financial constraints (media outlets are not resourceful enough and lack funding to use advanced services digital media ecosystem offers); (3) media dynamics and technological uptake (traditional media outlets recognize the opportunity in digital media and mostly possess digital channels as secondary screens to their main formats, with larger media also utilizing the opportunities of YouTube and podcast format); (4) driven by donors or media outside of WB (independent media outlets are mainly driven by donors and external investments. Furthermore, the main reasons for slower progress in the media landscape and with media outlets in Western Balkans are identified in the study, namely: (1) economic challenges, (2) lack of infrastructure, (3) regulatory environment, (3) media ownership and control, (4) lack of training and skills and (5) monetization challenges. Each of these reasons are elaborated, with the support of arguments from the primary study.
Comprehensive maps of media outlets and IT companies in the Western Balkans are created, with detailed lists of both categories provided. Here, it can be concluded that there are plenty of actors in both sectors as well as the sector is growing. The study further groups media outlets into three main categories, taking the level of digital transformation and technology adoption: (1) advanced media outlets, (2) media outlets undergoing transformation, and (3) traditional media outlets. In terms of IT companies, and general in the IT sector, which is very prolific in the region, the study selected ones that demonstrate innovativeness and an advanced assortment of services and products, positioning them as potential collaborators for media outlets seeking to improve their digital presence, engagement strategies, and content delivery mechanisms." (Executive summary, pages 1-2)
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"Merging theory and practice, the book includes checklists and practical activities in every chapter, enabling readers to immediately build the mobile and social media skills that today's journalists need and that news organizations expect. The second edition retains a focus on journalism's core val
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ues, such as authentication, verification, and credibility, while guiding readers on how to apply them to digital media activities. The book also offers an in-depth discussion of the audience's active role in producing content, how mobile devices and social media have changed the way the audience consumes news, and what these changes mean for journalists. Updated to address the latest trends in multimedia journalism, the second edition includes two new chapters: "Writing Mobile-Friendly Web Stories" and "The Spread of Fake News". This is a valuable resource for journalism students, as well as media professionals seeking to update their skills. The book features a companion website at mobileandsocialmediajournalism.com, providing online resources for students and lecturers including video tutorials, industry news, and sample assignments." (Publisher description)
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"Drawing from a range of case studies of news and journalism startups, including Malaysiakini, Hong Kong Free Press, The News Lens of Taiwan, Thailand’s The Standard, Ciwei Gongshe of China, Indonesia’s IDN Media, Sabay of Cambodia and Frontier Myanmar, this book provides tips on how to launch a
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news media startup, how to find funding and how to sustain and scale the enterprise. Blending a theoretical approach with core business and newsgathering expertise, the author offers an engaging overview of contemporary entrepreneurial concepts and their vital relationship in finding new markets for journalism today." (Publisher description)
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"This report analyzes the evidence and justification for these various policies and examines the implications for news media in low-income and developing countries. It identifies the particular challenges that countries with small markets, weak currencies, less stability, and less press freedom face
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in pursuing the policies outlined in this report, underscoring the importance of a coordinated global approach." (Introduction, page 2)
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"El panorama de los medios de comunicación han cambiado: de las grandes empresas editoras de periódicos, generalmente propiedad de grupos familiares, a los medios nativos digitales financiados por los propios periodistas o por ONGs gracias a los aportes ciudadanos o iniciativas de recaudación de
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fondos y suscripciones. Este texto dibuja un panorama general de lo que significan los medios digitales y revisa las experiencias de algunos medios de Ecuador, Colombia, Perú y Argentina. En el caso ecuatoriano, se analiza la cobertura de un hecho particular -las movilizaciones de octubre 2019- por parte de tres medios: Wambra EC, La Periódica y el Centro de Medios Virtuales de la Carrera de Comunicación de la Universidad politécnica Salesiana." (Descripción de la casa editorial)
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"This volume explores the implications of digital media technologies for journalists’ professional practice, news users’ consumption and engagement with news, as well as the shifting institutional, organizational and financial structures of news media. Drawing on case studies and quantitative an
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d qualitative approaches, contributors address questions concerning: whether China is witnessing ‘disruptive’ or ‘sustainable’ journalism; if, and in what ways, digital technologies may disrupt journalism; and whether Chinese digital journalism converges with or diverges from Western experiences of digital journalism." (Publisher description)
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"The report shows that 2022 will be a year of careful consolidation for a news industry that has been both disrupted and galvanised by the drawn-out COVID-19 crisis. Both journalists and audiences have, to some degree, been 'burnt out' by the relentless intensity of the news agenda, alongside increa
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singly polarised debates about politics, identity, and culture. This could be the year when journalism takes a breath, focuses on the basics, and comes back stronger. In many parts of the world, audiences for news media have been falling throughout 2021 - not an ideal situation at a time when accurate and reliable information has been so critical to people's health and security. A key challenge for the news media this year is to re-engage those who have turned away from news - as well as to build deeper relationships with more regular news consumers." (Executive summary, page 5)
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"Ethical dilemmas with open source analysis are common. Analysts and journalists working with open source information have stories of feeling uneasy about publishing something. They weigh possibly risking harm to themselves, their employer, other individuals, or even international security. After pu
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blishing, they worry whether they did the right thing. These stories are shared quietly or hesitantly—compared to stories of journalistic or analytic feats—but ethical challenges are part of the day-to-day experience. Those analysts and journalists also acknowledge they could use more training, guidance, support, and focused discussion on their ethical practices. This paper aims to help elevate those stories and perspectives. It offers observations from a series of 28 structured interviews with analysts and journalists who use open source and geospatial analysis to inform their work on international security and nonproliferation policy. The goal of the paper is to make it easier for individuals, organizations, and community stakeholders to join discussions on enhancing their ethical practices with open source analysis. The paper isn’t a critique of existing practices. Nor does it prescribe an ethical framework. Instead, it is an attempt to learn with practitioners and help identify potential bottom-up solutions to the common ethical challenges they face." (Page 3)
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"The pandemic brought to crisis point prior trends facing independent news media, whether online or offline or hybrid. While media became more important than ever for citizens as a source of reliable information in an insecure and continuously changing world, newsrooms struggled to pay their bills.
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Already under financial pressure, many independent media have had to cut staff and even close shop. Transforming this moment of crisis into a window of opportunity, however, many in the media community, officialdom, academia, civil society and the private sector are taking action. They have come up with innovative ways to strengthen viability through initiatives that produce revenue and contribute to the central mission of independent journalism. Their efforts are a source of inspiration for media enterprises all around the world. To help multiply the achievements, this UNESCO publication profiles 11 case studies that can help ensure media viability without compromising editorial independence and journalistic integrity." (Back cover)
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"El presente documento aborda la problemática de la moderación de contenidos en las plataformas haciendo hincapié en su impacto fundamental en el periodismo y teniendo como eje los derechos a la libertad de prensa y la libertad de expresión." (Introducción, página 5)
"The study finds that journalistic and fact-checking disinformation responses in the country have struggled due to lack of conceptual understanding of disinformation among journalists, monetization trends that incentivize sensationalist news and reduce the impact of capacity building initiatives, la
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ck of financial sustainability of responses, language barriers, and political backlash. At the same time, the research finds that local capacity building responses have improved the ability of individual journalists to understand Covid-19 misinformation and hashtag manipulation on Twitter whereas fact-checking responses have led to the development of efficient workflows, informed recruitment principles, contextual verification practices, and collaboration with social networks to downrank viral online disinformation. The study also confirms findings from literature that disinformation is negatively affecting the work and safety environment of Pakistani digital journalists. The journalists surveyed for this research reported that disinformation has increased their risk of getting deceived by fake social media posts during online newsgathering. In addition, most women journalists surveyed for the study said they were targeted with gendered disinformation campaigns, which caused them physical, psychological or reputational harm. A majority of surveyed women digital journalists also believed that they face additional challenges to counter disinformation due to their gender identity. The digital journalists who participated in the survey identified fact-checking training as their most urgent need to counter disinformation." (Executive summary, page 8)
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"The book traces communication in Nigeria back to pre-colonial indigenous communication, through the development of telecommunication, broadcasting networks, the press, the Nigerian flm industry (‘Nollywood’) and on to the digital era. At a time when Western voices still dominate the academic li
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terature on communication in Africa, this book is noteworthy in drawing almost exclusively on the expertise of Nigeria-based authors, critiquing the discipline from their own lens and providing an important contribution to the decolonisation of communication studies. The authors provide a holistic analysis of the sector, encompassing print journalism, broadcast journalism, public relations, advertising, flm, development communication, organisational communication and strategic communication. Analysis of the role of digital technologies is woven throughout the book, concluding with a fnal section theorising the future of communication studies in Nigeria in light of the digital media revolution." (Publisher description)
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"Despite the looming crisis in journalism, scholarly research on the topic is often disconnected from the research that the news industry and journalists need and want, but do not have the time or expertise to do. This book provides valuable insights for journalists and scholars about news business
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models, audience research, misinformation, diversity and inclusivity, and news philanthropy, offering journalists a guide to what they need to know and a call to action for what kind of research journalism scholars can do to best help the news industry reckon with disruption." (Publisher description)
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"Between 2012 and 2016, UNESCO registered 530 deaths of journalists. They also published a statistic showing that television journalists were the most killed, followed by print media, radio and online journalists. Hinted in this statistics is the need to understand the relationship between the mediu
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m through which and in which the journalists produce news and the threats and dangers posed to them. In this article, we discuss this interlinkage and call it medium-specific threats. As examples of this interlinkage, we describe the cases of community radio journalists in the Philippines, photojournalists in Afghanistan and online journalists in Venezuela. Based on these examples from independently conducted studies from very different parts of the world, we make the broader case that while recognizing the prevailing political-economic and socio-cultural factors and forces at work in these media systems-in-flux, investigations of medium-specific threats to journalists are needed for more nuanced understanding of and thus mitigation of journalists’ insecurities." (Abstract)
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"In Moldova, a series of hackathons led to the development of tech-based solutions to misinformation. In Ecuador, indigenous groups wrote their own stories on Wikipedia to strengthen their culture's representation and publicly correct misinformation. In Uganda, citizen journalists established a netw
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ork to report on underrepresented issues and groups. And in the Middle East, innovative concepts in journalism training are helping the next generation of journalists to become fit for the challenges of the future. These four case studies illustrate the approaches that DW Akademie and its partners are pursuing worldwide to strengthen the public dialogue. The goal is to foster innovation and increase the visibility of underrepresented topics, and to bring together innovators and experts to pool their knowledge and skills." (Publisher description)
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"This exploratory study examined the twitter feeds of ten senior Indian journalists during a specific event of national importance to understand what type of tweets led to greater follower engagement. Further, we examined how followers engaged with congruent and incongruent messages. Analysis of twe
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ets about a specific developing event – the arrest and release of a student activist – indicated that journalists largely tweeted opinions, and that this type of tweet attracted more follower engagement than purely factual tweets. Analysis of each editor’s most commented upon tweets indicated that followers showed a higher level of engagement with incongruent messages than with messages with which they agreed. Practical and theoretical implications are discussed." (Abstract)
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