"Leading researchers from different regions of Europe and the United States address five major interrelated themes: 1) how ideological and normative constructs gave way to empirical systematic comparative work in media research; 2) the role of foreign media groups in post-communist regions and the e
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ffects of ownership in terms of impacts on media freedom; 3) the various dimensions of the relationship between mass media and political systems in a comparative perspective; 4) professionalization of journalism in different political cultures—autonomy of journalists, professional norms and practices, political instrumentalization and the commercialization of the media; 5) the role of state intervention in media systems." (Publisher description)
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"César e Valério, com o rigor acadêmico que os caracteriza, nos brindam aqui com um marco amplo sobre a convergência tecnológica em geral e sobre a televisão digital em particular. Passam em revista o acontecido nos últimos anos na União Europeia, Estados Unidos e Japão; e analisam a fundo
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o caso do Brasil, seu mercado televisivo e as regulações do setor. O foco principal, porém, é aproveitar o momento da regulação da tecnologia digital para redesenhar o conjunto do sistema de comunicação do país em um sentido mais democrático. Este é um livro útil para todos os que batalham cada dia pela democratização das comunicações." (Descrição da editora de livros)
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"By examining recent developments in the world system of television as well as several theories of culture, industry, genre, and audience, author Joseph D. Straubhaar offers new insights into the topic. He argues that television is being simultaneously globalized, regionalized, nationalized, and eve
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n localized, with audiences engaging it at multiple levels of identity and interest; therefore the book looks at all these levels of operation." (Publisher description)
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"This report will describe changes in the TV industry in Russia between 2002 and 2005.1 According to the request of the European Audiovisual Observatory, in conformity with its statute, this report describes the organisation and market evolutions of the Russian television system and does not have th
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e objective of assessing the quality of the Russian news system or the quality of media pluralism in the Russian Federation. In a system where the role of political power is still important in structuring the market, it is however difficult to completely avoid any reference to political elements in the description of the development of this system." (Introduction)
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"This book presents a network analysis of media ownership dependencies in ten Central and Eastern European countries. In addition to a detailed description of the media landscapes in the Czech Republic, Estonia, Romania and Slovenia it furthermore gives an overview of news agencies operating in thes
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e countries. The publication is the final report of the research project "Media markets in Central and Eastern Europe - Chances of and threats against media pluralism in Europe" carried out at Danube University Krems (Austria)." (Publisher description)
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"[...] Die Autorin legt ein wissenschaftlich fundiertes Raster auf die Medienlandschaft, um sie gleichsam zu kartographieren. Am Ende einer Reise durch diese 'Strategien in der Medienbranche' ist der Leser nicht nur klüger, er kennt sich auch vorzüglich aus in dieser Landschaft....Der Leser erfäh
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rt viel über die Marktstrukturen, über die von einzelnen Unternehmen verfolgte Strategie (Kostenführerschaft oder Differenzierung, im Kernmarkt oder in einer Nische), ihr strategisches Verhalten (reaktiv oder innovativ), den strategischen Weg (rein kooperativ oder durch Mischform der 'Coopetition') und die Internationalisierung (Export, multinational, global). Interessant ist dabei, wie sehr sich die Medienunternehmen von der 'Alten Ökonomie' unterscheiden. Während diese heute überwiegend auf Entflechtung setzt, beschreiten jene den Weg der Diversifikation durch 'Cross-Media-Strategien'. Damit reagieren die Medienunternehmen auf die Fortschritte in der Datenspeicherung, der Datenkompression und Digitalisierung, welche die Grenzen zwischen den Branchen der Medien, der Telekommunikation und der Informationstechnologie verschwimmen lassen [...] Die Verfasserin schöpft aus umfangreichen Literaturquellen, was den wissenschaftlich orientierten Leser freut. Der Praktiker wird es schätzen, dass die Theorie immer gleich den Anschluss an Fallbeispiele findet." (Frankfurter Allgemeine Zeitung, 25.4.2003)
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