World Television: From Global to Local
Thousand Oaks et al.: Sage (2007), 264, 18, 12 pp.
Contains bibliogr., index
Signature commbox: 40-International-E 2007
"By examining recent developments in the world system of television as well as several theories of culture, industry, genre, and audience, author Joseph D. Straubhaar offers new insights into the topic. He argues that television is being simultaneously globalized, regionalized, nationalized, and even localized, with audiences engaging it at multiple levels of identity and interest; therefore the book looks at all these levels of operation." (Publisher description)
1 A Multilayered World of Television: An Overview, 1
2 Hybridization and the Roots of Transnational, Geocultural, and Cultural-Linguistic Markets, 31
3 Creating National and Regional Television and Cultural Industries, 55
4 Creating Global, U.S., and Transnational Television Spaces, 79
5 Increasing Complexity: The Technology of Creating Global and National Television Spaces, 111
6 Producing National Television, Glocal, and Local, 131
7 TV Exporters: From American Empire to Cultural-Linguistic Markets, 167
8 Multiple Proximities Between Television Genres and Audiences: Choosing Between National, Transnational, and Global Television, 195
9 Making Sense of World Television: Hybridization or Multilayered Cultural Identities? 221
2 Hybridization and the Roots of Transnational, Geocultural, and Cultural-Linguistic Markets, 31
3 Creating National and Regional Television and Cultural Industries, 55
4 Creating Global, U.S., and Transnational Television Spaces, 79
5 Increasing Complexity: The Technology of Creating Global and National Television Spaces, 111
6 Producing National Television, Glocal, and Local, 131
7 TV Exporters: From American Empire to Cultural-Linguistic Markets, 167
8 Multiple Proximities Between Television Genres and Audiences: Choosing Between National, Transnational, and Global Television, 195
9 Making Sense of World Television: Hybridization or Multilayered Cultural Identities? 221
