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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
New York; London: Routledge, 8th ed. (2022), xix, 228 pp.
"The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers t
...
Werbung: Einführung in die Markt- und Marketingkommunikation
München: UVK, 10th ed. (2021), xi, 472 pp.
Manual de planificación de medios: Todo lo que hay que saber para planificar correctamente los medios
Madrid: ESIC Editorial, 6th ed. (2018), 622 pp.
Las claves de la publicidad
Madrid: ESIC Editorial, 8th ed. (2015), 479 pp.
The Media Business for Pioneers: How to Attract Advertisers and Media Planners
Berlin; Amsterdam: Plural Media Services;Media in Cooperation and Transition (MiCT);DOEN Foundation (2014), 109 pp.
"Why is advertising crucial for sustainability of independent media, and does it influence content? What makes advertisers choose certain media? Who within a company decides on advertising? How influential are media agencies? And how can media organisations conduct or commission audience research? T
...
Advertising Media Planning
New York: McGraw-Hill, 7th ed. (2010), xiv, 480 pp.
Mídia de A a Z: Conceitos, critérios e fórmulas dos 60 principais termos de mídia
São Paulo: Pearson Prentice Hall, 3rd ed. (2009), xxii, 344 pp.
Advertising for Dummies
Indianapolis, Indiana: Wiley, 2nd ed. (2007), xviii, 312 pp.
Planejamento de mídia: Teoría e experiência
Key Guidance
São Paulo: Pearson Prentice Hall (2006), xxi, 230 pp.
TV-Werbung für Einsteiger: Von der ersten Idee bis zur Wirkungskontrolle
Köln: IP Deutschland (2005), 43 pp.
Das Media-Kochbuch 2: Mehr Rezepte für die effiziente Medienplanung
Köln: IP Deutschland (2005), 31 pp.
Guide pratique des centres multimédia communautaires
Paris: UNESCO (2004), 147 pp.
A Guide to Community Multimedia Centres: How to Get Started and Keep Going
Paris: UNESCO (2004), 141 pp.
"There are growing numbers of grass-root communication and information service providers in the developing countries today. They are operating community radio stations, multipurpose telecentres, information centres, community learning centres and – in a few cases – community multimedia centres (
...
Cómo comenzar y continuar: Una guía para los centros multimedia comunitarios
Key Guidance
Paris: UNESCO (2004), 144 pp.
Mit Medien wirken: Orientierungshilfe für den Einsatz von Medien in der Entwicklungszusammenarbeit
Eschborn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2003), 41 pp.
Advertising: Principles and Practice
Englewood Cliffs, New Jers.: Prentice Hall, 6th ed. (2003), 599 pp.
Kommunikationsmanagement: Marketing-Kommunikation vom Briefing bis zur Realisation
Stuttgart: Schäffer-Poeschel, 3rd revised and compl. ed. (1999), 916 pp.
Estrategias de medios publicitarios
Lima: Universidad de Lima, Fondo Editorial (1998), 150 pp.
Media Planning: A Practical Guide
Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.
Introducción a las relaciones públicas en la iglesia
Madrid: Biblioteca de Autores Cristianos (1995), xx, 301 pp.
