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2023 Edelman Trust Barometer. Special Report: Trust and Climate Change

Edelman Trust Institute (2023), 60 pp.

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From the Ground Up: Changing the Conversation About Climate Change

Stephan Faris, Steven Lipscombe, Sonia Whitehead, Damian Wilson

London: BBC Media Action (2014), 28 pp.

"[...] The briefing looks at the everyday experience of people living in the world’s most populous continent: Asia. It draws on data from BBC Media Action’s Climate Asia project, which interviewed more than 33,000 people in seven countries – Bangladesh, China, India, Indonesia, Nepal, Pakistan ... more

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How the people of Bangladesh live with climate change and what communication can do

Md. Arif Al Mamun, Naomi Stoll, Sonia Whitehead

London: BBC Media Action (2013), 70 pp.

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How the people of Pakistan live with climate change and what communication can do

Khadija Zaheer, Anna Colom

London: BBC Media Action (2013), 88 pp.

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How the people of Indonesia live with climate change and what communication can do

Tan Copsey, Syarifah Dalimunthe, Leonie Hoijtink, Naomi Stoll

London: BBC Media Action (2013), 86 pp.

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How the people of India live with climate change and what communication can do

Varinder Gambhir, Prerna Kumar

London: BBC Media Action (2013), 89 pp.

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Regional Segment Profiles

London: BBC Media Action (2013), 7 pp.

"In order to understand people’s needs and identify opportunities to communicate with them effectively, Climate Asia has analysed survey data from across the seven project countries – Bangladesh, India, Indonesia, Nepal, Pakistan, Vietnam, and China – and placed people into five discrete segme ... more

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How the people of Vietnam live with climate change and what communication can do

Tan Copsey, Yen Nguyen, Phuong Ha Pham

London: BBC Media Action (2013), 74 pp.

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How the people of China live with climate change and what communication can do

Tan Copsey, Leonie Hoijtink, Xiao Shi, Sonia Whitehead

London: BBC Media Action (2013), 86 pp.

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How the people of Nepal live with climate change and what communication can do

Anna Colom, Sabina Pradhan

London: BBC Media Action (2013), 72 pp.

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Google Scholar (17)

WorldCat (14)

"Africa Talks Climate": Comparing Audience Understandings of Climate Change in Ten African Countries

Anna Godfrey, Miriam Burton, Emily LeRoux-Rutledge

In: The Handbook of Global Media Research

Ingrid Volkmer (ed.)

Hoboken, N.J.: Wiley Blackwell (2012), pp. 504-520

External Link (22)

Climate Asia: A New Approach to Research on Public Understanding of Climate Change

Tan Copsey, Sonia Whitehead

London: BBC Media Action (2012), 32 pp.

"Climate Asia will be the largest ever research study into public understanding of climate change in Asia with more than 33,000 interviews conducted across seven countries: Bangladesh, China, India, Indonesia, Nepal, Pakistan and Vietnam. This working paper explains the distinctive research approach ... more

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Nigeria Talks Climate: The Public Understanding of Climate Change

Susan Cooke, Anu Mohammed (comps.)

London: BBC World Service Trust; British Council (2010), 27 pp.

"From May to September 2008, The BBC World Service Trust’s research and Learning group, on behalf of the British Council, conducted research in Nigeria to gauge public understanding of climate change. The research consisted of 24 focus-group discussions with Nigerian citizens, as well as 31 in-dep ... th interviews with opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change, and how to tailor communication and media strategies to support Nigeria’s response to climate change. Key findings Most Nigerians do not understand the science of climate change. They have, however, noticed changes in the weather and seasons. They tell of unusual changes in rainfall patterns, increases in temperature and the worsening of existing environmental problems. Most people do not connect these with global climate change. People in Nigeria are keenly aware of environmental degradation and depletion of natural resources. However, they make little distinction between this degradation and climate change. There is low awareness of the concepts of climate change and global warming among the Nigerian public. Many understand climate change to mean changes in the weather or seasons. Opinion leaders agree the general public has very low awareness of climate change concepts and terminology. There is a strong tendency among Nigerians to hold themselves individually and collectively responsible for local changes in the environment and the weather. There is little awareness that climatic problems – now or in the future – are likely to have causes that extend beyond Nigeria. Nigerians draw on existing knowledge and beliefs to explain the effects of climate change. For example, many think that deforestation in their local area reduces local rainfall, and some incorrectly believe that smoke from cars, bush fires and factories damages the ozone layer, making it hotter. There is a strong connection between faith and environmental stewardship in Nigeria; many people see changes in the weather as the will of god, and religious leaders emphasise humans’ duty of care to god’s creation." (Executive summary) more

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Kenya Talks Climate: The Public Understanding of Climate Change

Sam Otieno, Ed Pauker, Patrick Maina (comp.)

London: BBC World Service Trust; British Council (2010), 27 pp.

"In May 2009, the BBC world Service Trust’s Research and Learning Group, on behalf of the British Council, conducted research in Kenya to gauge public understanding of climate change. The research consisted of 12 focus-group discussions with Kenyan citizens, as well as 17 in-depth interviews with ... more

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Uganda Talks Climate: The Public Understanding of Climate Change

Lucy Neville, David Musiime, Allan Oniba Alana

London: BBC World Service Trust; British Council (2010), 31 pp.

"In May 2009, the BBC World Service Trust’s Research and Learning Group, on behalf of the British Council, conducted research in Uganda to gauge public understanding of climate change. The research consisted of 12 focus group discussions with Ugandan citizens, as well as 18 in-depth interviews wit ... h opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change, and to determine how to tailor communication and media strategies to support Uganda’s response to climate change. Key findings Whilst most Ugandans do not understand the science of climate change, they have noticed changes in the weather and seasons, and accept the idea that these changes are linked to human activity. They tell of excessive heat, increasing seasonal variability and reduced rainfall. Most people, however, do not connect these with global climate change. Changes in climate are not noticed by Ugandans in isolation from broader environmental changes. People in Uganda are keenly aware of environmental degradation and natural resource depletion. They often make little distinction between environmental degradation and climate change. Drought and food scarcity are causing frustration and despair across Kenya. Farmers, fishermen and pastoralists do not know how they would cope if these problems became worse. Crop failure and death of livestock are causing frustration and despair. Farmers and pastoralists do not have a sense of how they would cope if the problems became worse. other issues that people are worried about include bush fires, deforestation, flooding, soil erosion, poor sanitation and air pollution. opinion leaders are particularly concerned for rural communities and the urban poor. There is a strong tendency for Ugandans to hold themselves individually and collectively responsible for local changes in the environment and the weather. They believe their own activities, such as deforestation and draining swampland, have brought about these changes. There is little awareness that climatic problems – now or in the future – are likely to have causes that extend beyond Uganda." (Executive summary) more

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South Africa Talks Climate: The Public Understanding of Climate Change

Lucy Neville et al.

London: BBC World Service Trust; British Council (2010), 35 pp.

"Between August and October 2009, the BBC World Service Trust’s Research and Learning Group, funded by the British Council, conducted research in south africa to gauge public understanding of climate change. The research consisted of 16 focus group discussions with south african citizens, and 18 i ... more

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Democratic Republic of Congo Talks Climate: The Public Understanding of Climate Change

Miriam Burton, Emily LeRoux-Rutledge, Anna Godfrey (comp.)

London: BBC World Service Trust; British Council (2010), 35 pp.

"Between September and November 2009, the BBC World Service Trust’s Research and Learning Group, on behalf of the British Council, conducted research in DR congo to gauge public understanding of climate change. the research consisted of 12 focus group discussions in six locations with congolese ci ... tizens, as well as 17 in-depth interviews with opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change and to determine how to tailor communication and media strategies to support dr congo’s response to climate change. Key findings There is a universal perception among Congolese people that their climate is changing. they tell of changes in the rainy seasons and increases in temperature and use the word ‘climate’ to describe these. Many people talk about the “disruption” of the dry and rainy seasons and say that it is causing crop failure and affecting the country’s forests. people are particularly concerned about these changes because of the population’s reliance on natural resources. Many are aware of the terms “climate change” and “global warming” and cite the media and schools as their main sources of information. However, few relate these terms to increasing concentrations of greenhouse gases in the atmosphere. Most simply use the terms to refer to the changes in the rainy seasons and increases in temperature they are experiencing. People have a number of misconceptions. Some people inaccurately link climate change to ozone depletion, and outside the capital, most think that “global warming” refers to an increase in the temperature of the air or earth over a short period of time. There is a strong notion of environmental stewardship linked to people’s faith. people have seen how human activity has harmed their natural environment, and they perceive that human activity could also have an effect on the weather. many think that the natural environment, including the weather, is god’s creation, and believe that they have a responsibility to protect it. Many people believe the weather changes that they are witnessing have local causes. for example, they say that deforestation in their local area is leading to a reduction in local rainfall, and some believe that local smoke and pollution from wood fires and industry lead to increases in temperature. Some also inaccurately relate increases in temperature to ozone depletion, which they think is caused by smoke, air pollution and other factors such as rockets and weapons. Some see changes in temperature and weather as the will of god – a view particularly prevalent among female rural populations." (Executive summary) more

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Africa Talks Climate: The Public Understanding of Climate Change in Ten Countries

Dan Hancox

London: BBC World Service Trust (2010), 19 pp.

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Senegal Talks Climate: The Public Understanding of Climate Change

Emily LeRoux-Rutledge, Miriam Burton, Patrick McCurdy, Anna Godfrey (comp.)

London: BBC World Service Trust; British Council (2010), 31 pp.

"In May 2009, the BBC World Service Trust’s Research and Learning Group, on behalf of the British Council, conducted research in Senegal to gauge public understanding of climate change. The research consisted of 12 focus-group discussions with Senegalese citizens, as well as 17 in-depth interviews ... more

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Tanzania Talks Climate: The Public Understanding of Climate Change

Ed Pauker, Mercy Kimaro, Jimmy Innes

London: BBC World Service Trust; British Council (2010), 27 pp.

"From August to October 2009, the BBC World Service Trust’s Research and Learning group, on behalf of the British Council, conducted research in Tanzania to gauge public understanding of climate change. The research consisted of 12 focus-group discussions with Tanzanian citizens, as well as 17 in- ... more