"Between August and October 2009, the BBC World Service Trust’s Research and Learning Group, funded by the British Council, conducted research in south africa to gauge public understanding of climate change. The research consisted of 16 focus group discussions with south african citizens, and 18 in-depth interviews with opinion leaders from government, religious institutions, the private sector, the media, and civil society. the overall objective was to find out what people think about climate change and to determine how to tailor communication and media strategies to support south africa’s response to climate change.<NZ>Key findings<NZ>Most South Africans are aware of the phenomenon of global climate change, but their understanding of the science is patchy. although they associate the terms ‘climate change’ and ‘global warming’ with carbon emissions, many also conflate them with ozone depletion. they tend to use ‘climate change’, ‘global warming‘, and ‘ozone depletion’ interchangeably.<NZ>The term ‘climate change’ often triggers associations with some of the global impacts of climate change, such as melting ice caps, rising sea levels, hurricanes, and the possible inundation of low lying countries like the Maldives and Bangladesh.<NZ>Many South Africans do not see climate change as having any special relevance to south africa or the rest of the African continent. However, when prompted to think about the impacts of climate change locally, they link it to national issues which they are already concerned about, such as the loss of wildlife and increased flooding.<NZ>Many South Africans use climate change as an umbrella term to refer to the destruction occurring in their natural surroundings, with changes in the weather and seasons forming part of the broader environmental changes people have observed over the course of their lifetimes." (Executive summary)