"Through a combination of qualitative in-depth interviews with alternative media outlets, quantitative audience surveys involving over 1500 respondents, and focus-group discussions with women and youth civil society actors, this media and information landscape (MILA) evaluates the level of trust tow
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ards different information sources and explores the information flow, dynamics, gaps, and needs experienced by vulnerable groups in marginalized areas. The findings detail gaps between alternative media outlets’ objectives and its organizational structure or capacity needed to achieve its vision, legal and regulatory constraints that limit the accurate sharing of information with audiences, and the detrimental impact of Lebanon’s economic hardships on media financing. The report thus analyzes the information needs of women and youth in marginalized areas, explores linkages between alternative media outlets and civil society actors, and offers recommendations to strengthen media outlet’s capacity to delivery quality news and scale up their reach." (Publisher description)
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"BBC Media Action is helping to reduce the transmission of the coronavirus in Afghanistan by using a media campaign to encourage uptake of preventive behaviours. Informed by research the project’s media outputs aim to help reduce the transmission of the coronavirus by encouraging take up of the fo
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llowing behaviours: Handwashing with soap and water more frequently; Disinfecting high touch surfaces; Catching coughs and sneezes; Maintaining a physical distance from people that you don’t live with. The campaign features: Seventeen (17) video and 18 audio PSAs distributed on TV, social media and radio featuring a little girl and her family who urges everyone to follow preventive behaviours to reduce the chance of getting the Coronavirus and escape the fate of losing loved ones, like she had, losing her father. Six different PSAs produced in Dari, Pashto and Uzbek languages, and distributed across national and local radio and TV stations as well as on Facebook. Forty (40) five minute episodes of a fast fiction radio drama targeting the nomadic Kuchi population were also produced and distributed on radio, interactive voice response (IVR) and Facebook.
Impact: A Reach and Engagement survey was conducted in February and March 2021 of a nationally representative sample with 2,729 men and women aged 18 years and above, from settled urban and rural areas of 16 provinces of all eight geographic regions. In addition, 273 interviews were conducted with Kuchis (nomads). The survey’s primary goals were to gauge how successful the PSAs were in terms of reaching their intended targets and what the impact of the PSAs were, in terms of audiences’ knowledge and take up of preventative measures. The survey has shown that approximately 7.6 million have listened to or watched at least one of the PSAs or drama episodes (46% of the Afghanistan’s adult population). About three quarters of the audience (74%) reported to have discussed the PSAs with other people." (Page 1)
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"The Philippines is one of the first countries where the potential for online disinformation threats to undermine democratic processes, especially during elections, was noticed [...] This report takes a deep look at an online survey that Internews conducted, explores the cultural and emotional dimen
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sions of disinformation and how they form part of the broader political transformations taking place in the Philippines, examines how the Philippine disinformation ecosystem fits into the regional landscape, looks into financial incentives and legislation, and formulates a set of strategic and programmatic recommendations to better tackle the issue of disinformation in the Philippines." (https://internews.org)
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"Social media (Instagram, Facebook, Telegram followed by Twitter) are the biggest information channels in general, but especially for youth, with preference for visual content (short videos, reels, pictures with quotes, little text). For example, in Kazakhstan and Kyrgyzstan between 50% and 63% of l
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abour migrants and ethnic minorities report Instagram as their preferred information source. Labour migrants were the most covered vulnerable community among the three target groups of this study in all media across Central Asia during COVID-19. Only local media is reported to have, occasionally, addressed refugee and stateless persons and ethnic or other minority groups. High levels of Internet restrictions on information access are reported among vulnerable communities. At times, this correlates with Internet access, depending on connection strength. In many other cases, it however refers to blocked websites and censors hip directly imposed by governments. Thirty-six percent of refugees and stateless persons reported Internet restrictions, while the figure for ethnic minorities in Tajikistan is 50% and 56% in Kazakhstan [...] There is a strong tendency among media consumers to consider online media as a source of fake news. The survey data as well as in-depth interviews suggest that the trust in traditional media, such as television and radio, correlates with distrust in online media. On the other side, it is clear that a similarly large group of respondents distrust television and radio, primarily because these two types of media are associated with government control. International media is cited as more reliable and accurate for COVID-19-related news compared to local news, as there is a lack of credible, independent and financially sustainable local media, particularly targeting vulnerable communities." (Executive summary, page 2)
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"Daily news consumption via social media (11%) and the Internet (9%) has doubled in Uganda since 2015, though these platforms still lag far behind television (27%) and radio (54%) as daily news sources. Six in 10 Ugandans (60%) say they are aware of social media. Awareness is less widespread among w
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omen, rural residents, and older and less educated citizens. Among Ugandans who have heard of social media, large majorities say it makes people more aware of current happenings (89%) and helps people impact political processes (74%). On the other hand, majorities also say it makes people more likely to believe false news (70%) and more intolerant of others with different political opinions (58%). Overall, 58% of citizens who are aware of social media rate its effects on society as positive, while only 13% see them as negative. A majority (56%) of Ugandans “agree” or “strongly agree” that access to the Internet and social media helps people to be more informed and active citizens, and should be unrestricted. A quarter (26%), however, say the government should be able to regulate access." (Key findings, page 2)
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"Generally, Dominicans have access to the information that they need to make informed decisions, especially as it relates to disaster preparation and response. Despite having timely access to disaster-related information, however, some persons continue to act complacent and either fail or refuse to
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prepare for impending disasters." (Back cover)
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"BBC Media Action is helping to reduce the transmission of the coronavirus in Somalia by using a media campaign ‘hello hope: bye bye COVID’ to encourage uptake of preventative behaviours. Informed by research we are challenging attitudes and beliefs around coronavirus transmission and encouragin
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g behaviour change through presenting preventative behaviours as: Being a responsible member of your community; showing you care and respect others; the right thing to do as a Somali. The campaign features: Ten audio PSAs broadcast on national and local radio featuring a witty character called Captain Suleiman, a radio disc jockey who encourages uptake of preventative behaviours while responding to listeners troubles in an ‘agony aunt’ style format. Eight stand-alone video PSAs distributed on TV and social media, produced in a variety of styles and featuring different characters including a caring grandson, a poet, an imam and a visually challenged TV anchor [...] PSAs have reached approximately 4.8 million adults (57% of the Somali adult population), 46% directly and 11% indirectly (see more information on the following pages). Audiences reported that the PSAs had improved their knowledge around COVID-19 preventative measures, with 65% of the PSAs audience reported to have learned ‘a lot’ after watching/ listening to the PSAs. 58% reported to have learned something about ‘handwashing/ hands hygiene’, and 44% reported to have learned something about the importance of wearing a mask. 61% of the audience reported to have discussed the PSAs with other people. This is also a very positive outcome, since discussion within the family/ community is a key driver of behaviour change." (Page 1)
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"TV is the most popular media platform. Majority of TV viewers and radio listeners watch and listen to those media weekly. Urban, educated and younger people watch TV more than rural, less educated and older people. Men listen to radio and use internet more than women [...] A nationally representati
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ve sample of 2,729 adults aged 18+ in Afghanistan were interviewed over the phone in February and March." (Page 1)
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"Social media is the most popular form of media, consumed by 87% of 15-30 year old Cambodians. Nevertheless, traditional mass media (television and radio) remain important, particularly for more vulnerable groups. For example, TV usage is higher amongst women, those from rural locations, and those f
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rom lower socio-economic groups. Whilst the vast majority of young Cambodians now go online in some form (using websites, social media or online messaging services) and use smartphones, there is still some disparity between demographics – usage is higher amongst men, those from urban areas and higher socio-economic groups." (Page 1)
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"Eight in 10 adult Zimbabweans (80%) say they have heard about social media. More than four in 10 (42%) citizens say they get news from social media “every day” or “a few times a week.” Among those who have heard about social media the vast majority (91%) say social media helps keep people i
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nformed about current events. Half (49%) believe that social media helps people have more impact on political processes. But seven in 10 (71%) also see social media as making people more likely to believe false information, and 44% say it makes people more intolerant of opposing views. Overall, six in 10 (61%) say the effects of social media on society are “somewhat positive” or “very positive.” Two-thirds (65%) of Zimbabweans say social media and the Internet help make people more informed and active citizens, and hence unrestricted access to these platforms must be protected." (Key findings, page 1-2)
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"En Barranquilla y Soledad se destacan tres categorías de necesidades de información entre la población migrante y retornada: información legal/asuntos migratorios (76%); medios de subsistencia (63%, incluye información laboral); necesidades primarias (55%, esta categoría incluye los temas de
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salud). Las redes sociales son los canales más usados por su bajo costo. La radio, la gran derrotada de los medios tradicionales. Los migrantes prefieren la atención presencial en las entidades, pero no saben cómo acceder a ellas." (Principales hallazgos, página 3)
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"Eine Auswahl der Test-Ergebnisse im Überblick:
1) Unterschiede zwischen Desinformation, Information, Werbung und Meinung wer den zum Teil nur schwer erkannt [...]
2) Ob eine Quelle vertrauenswürdig ist, wird oft richtig eingeschätzt. Interessens konflikte werden seltener erkannt [...]
3) Kennzei
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chnungsstrategien von Social-Media-Plattformen zu Desinformationen bisher kaum wirksam [...]
4) Menschen zweifeln an Unabhängigkeit des Journalismus von der Politik [...]
5) Knapp die Hälfte besteht den Test, nur 22 % der Befragten erreichen insgesamt hohe Kompetenzwerte [...]
6) Jüngere Generationen kompetenter als Ältere – allerdings abhängig vom Bildungsabschluss [...]
7) Digitale Nachrichtenkompetenz hängt auch mit demokratischer Grundhaltung zusammen [...]
8) Besonders bei AfD-Anhänger:innen digitale Nachrichtenkompetenz niedrig [...]
Zusammenfassung: Die Gesamtauswertung der Daten zeigt: Internetnutzer:innen verfügen bereits über einige Grundkenntnisse, um nachrichtenkompetent durch ein für viele Menschen vergleichsweise neues Medienumfeld zu navigieren. So konnte beispielsweise mehr als die Hälfte der Befragten erkennen, wenn eine Quelle nicht neutral oder nicht ver trauenswürdig ist. Und den Meisten war klar, dass man ein unbekanntes Video nicht ungesehen weiterleiten sollte. Überhaupt zeigten die Test-Teilnehmer:innen ein gro ßes Interesse daran, akkurate Informationen zu teilen bzw. Falschnachrichten nicht selbst zu verbreiten. Doch all das sollte nicht darüber hinwegtäuschen, dass die Befragten insgesamt in fast allen Kompetenz-Bereichen überwiegend mittelmäßig bis schlecht abgeschnit ten haben und es oft an ganz konkreten Kenntnissen und Fähigkeiten fehlt. Insofern sind die Ergebnisse dieser Erhebung auch kritisch, weil sie zeigen, dass Bürger:in nen viel zu lange damit allein gelassen wurden, sich in immer komplexeren Medien umgebungen selbst zurecht zu finden." ((Executive Summary, Seiten 4-7)
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"Digital technologies have enabled the spread of all kinds of information, displacing traditional formats of usually more carefully curated information such as encyclopaedias and newspapers. The massive information flow of the digital era demands that readers be able to distinguish between fact and
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opinion. Readers must learn strategies to detect biased information and malicious content like fake news and phishing emails. What the PISA 21st-Century readers report reveals is that students’ access to digital technologies and training on how to use them greatly vary between countries and students’ socio-economic profiles. This report explores how 15-year-old students are developing reading skills to navigate the technology-rich 21st century. It sheds light on potential ways to strengthen students’ capacity to navigate the new world of information. It highlights how countries need to redouble their efforts to combat emerging digital divides. It also explores what teachers can do to help students navigate ambiguity and manage complexity." (Publisher description)
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"In der siebten Befragungswelle der Mainzer Langzeitstudie wurde ein deutlich gestiegenes Vertrauen in die Medien festgestellt. Den Medien scheint es 2020 gelungen zu sein, als Orientierungspunkt zu dienen und die Menschen mit Informationen zu versorgen. Auch der in den Vorjahren zu beobachtende Med
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ienzynismus und die Zustimmung zu Verschwörungserzählungen sind zurückgegangen. Das größte Vertrauen genießen die Angebote des öffentlichrechtlichen Rundfunks, die von 70 Prozent als vertrauenswürdig beurteilt werden. Nachrichten aus rein internetbasierten Quellen wird deutlich weniger Vertrauen entgegengebracht." (Seite 152)
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"In almost all countries, news organisations are the single most widely used source of information about coronavirus. Furthermore, news organisations have become even more central to how people stay informed about coronavirus in the last year because, while overall reach has declined compared to ear
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lier in the pandemic, the reach of other sources has declined more. While important and widely used, news organisations in most countries reach significantly fewer of the younger 18–24-year-olds, and in most countries reach significantly fewer people with low or medium levels of education than those with a university degree, underlining challenges around information inequality. Some of the ‘rally around the flag’ effect seen earlier in the crisis is dissipating, but not equally so for all institutions. Trust in news organisations has declined by an average of eight percentage points (pp), but trust in national government has declined by an average of 13pp. In most countries covered, national health authorities, global health authorities, and scientists, doctors, or other health experts, remain highly and broadly trusted, though this trust has declined somewhat too, especially in Argentina and the United States. The trust gap between coronavirus information from news organisations and information on different kinds of platforms remains pronounced. On average, the gap between news organisations and social media is 21pp, between news and video sites 22pp, and between news and messaging applications 28pp. The gap is six points on average between news and search engines, but in Japan the gap is not statistically significant, and in Argentina and Brazil search engines are trusted more for news and information about COVID-19." (Executive summary, page 7)
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"This report contains a range of findings about news audiences in each of the four countries [Brazil, India, United Kingdom, United States], focusing on audiences overall as well as different segments of the public categorised according to their degree of trust towards news brands in their country.
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We summarise several of the key results of our analysis here: People are more trusting of news they themselves use, including on social media, but less trusting of news they don’t use, especially news found on digital platforms [...] Many hold highly negative views about basic journalistic practices [...] The least trusting towards news tend to be older, less educated, less interested in politics, and less connected to urban centres [...] The least trusting pay less attention to and are more indifferent towards specific characteristics about how journalism is practised [...] Experience interacting with journalists is rare and familiarity with basic concepts concerning how news works is often low [...] Gaps in trust in news align with deficits in social and interpersonal trust as well as dissatisfaction with democracy." (Summary of key findings, page 8)
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"Based on the needs assessment, a high proportion of women in Cameroon face online violence and are increasingly concerned about their safety in digital spaces. However, many of these respondents are unaware of any legal protections offered to them. Additionally, they believe that they lack the appr
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opriate knowledge to protect themselves in these digital spaces. Results from the needs assessment show that there is a significant need for training programs aimed at building digital security awareness and digital hygiene skills." (Conclusion)
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"Internews’ Global Tech and Europe & Eurasia teams conducted an extensive information ecosystem assessment (IEA) study in Georgia with a team of local researchers and experts. This IEA examines every region in Georgia, including minority language communities, and adopts a specific focus on social
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media and digital channels of communications in the analysis. The data collected in the study came from a national survey of 1310 individuals, 60 in-depth interviews and eight focus groups, as well as from ethnographic observations and the content analysis of over 12,000 social media posts. Findings in the report are published in three parts: Context, Infrastructure, Regulation, and Revenue; Production, Distribution, and Consumption of Information; Engagement, Trust and Behavior." (https://internews.org)
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