"Nigeria is a complex country grappling with serious economic, political, and security challenges. New media are an increasingly effective pathway for reaching Nigerian audiences, especially those who are media rich. However, there remain media poor segments of the population who can only be reached
...
through traditional media (if at all)." (Closing thoughts, slide 36)
more
"While radio is still in the lead for news consumption in Nigeria, the use of digital media and mobile continues to grow rapidly. The new research also reveals that Nigerian personal mobile phone ownership has increased significantly in 2014 to 83.0%, up from 73.1% in 2012. Mobile web is the leading
...
means of accessing the Internet with 95.7% of those who accessed the Internet in the past week saying they did so using a mobile phone." (BBG website)
more
Key findings include: 35% of people interviewed had family members working outside of Nepal; 86% of households had a working mobile phone (92.5% in urban; 84.3% in rural areas); 49% had a working television (79.5% in urban; 42.3% in rural areas); 45% a working radio (46.1% in urban; 45.3% in rural a
...
reas); 10% a computer (24.6% in urban; 6.5% in rural areas); 5% the internet (16.1% in urban; 3.1% in rural areas); Men are more likely to listen to the radio than women, but on average 46% of people never listen to the radio. For 79% of these people, it is because they don't have a radio; For those who do listen to the radio, 62% like news programmes best, followed by 27% preferring music shows. Only 1% said they liked drama programmes the most; Of the 12% of people who use the internet (23% urban; 10% rural), 88% access it on their mobile phone, and 92% use it for social media; 38% of people's mobile phone is a smart phone (55% in urban areas, 36% in rural areas); Overall, radio was regarded as the most trustworthy media, and 38% said that radio was their preferred medium for obtaining news and information. This was different in rural areas, where 41% quoted radio, and 22% said TV, to urban areas, where 22% said radio and 39% said TV; The most important topic people wanted to hear/read about was news about Nepal (54%).
more
"Television viewing is ubiquitous in Egypt and by far the most common source of information for its residents. Nearly all (98.8%) Egyptians have a working television in their home, while just 37.9% of Egyptians have a radio. The percentage of Egyptians with a radio in their household is down signifi
...
cantly from 2012, when nearly half of the population (49.7%) reported having one. Internet access at home is up slightly from 22.3%, but remains fairly limited, with one in four Egyptians (25.5%) having Internet access in their household." (Page 1)
more
"Turkish media market is highly sophisticated but media outlets are subject to severe political pressure. Young Turks are turning increasingly to the Internet and social media to compensate. Internet already rivals TV as key information source. Kurdish speakers use the same outlets as other Turks, b
...
ut with addition of Kurdish language media. A communications strategy for Turkey's Kurds will depend on the goal, as knowledge of Turkish is virtually universal." (Page 42)
more
"Die Faszination des slowenischen Buchmarkts ergibt sich aus mehreren Merkmalen. Zum einen handelt es sich europaweit gesehen um den kleinsten abgrenzbaren Buchmarkt, wenn man von Island absieht. Kleinstaaten wie Liechtenstein, Monaco oder San Marino gehören sprachlich zu dem größeren deutschen b
...
eziehungsweise französischen oder italienischen Kulturraum und damit auch zum entsprechenden Buchmarkt. Zum anderen fällt der zahlen- und wertmäßig relativ hohe Buchkonsum der slowenischen Bevölkerung auf, wenngleich aufgrund der Finanzkrise des slowenischen Staates die Einkäufe der öffentlichen Bibliotheken – dem wirtschaftlich dominantesten Nachfrager – seit Jahren deutlich zurückgehen. Sachkundige erwarten durch den Wegfall der staatlichen Unterstützung einen empfindlichen Schlag für eine bisher sehr lebendige und interessante Literaturszene." (Einleitung)
more
"The research focuses on three themes. Firstly, it identifies and maps the information environment in Mon State in terms of technology and media use across urban, rural, non-conflict, and former conflict geographic areas. Secondly, the flow of news and information is examined to see how individuals
...
receive information and then make decisions about sharing it with others. Thirdly, the report examines the dynamics underlying the trust and influence of news and information among individuals in Mon State." (Summary)
more
"Television is the dominant news medium in Ukraine. Almost all Ukrainians (96.8%) watch TV for news at least weekly, including 95.7% of Crimeans. The Internet has overtaken radio and print media as the second most dominant news source in the country, with about half (48.3%) going online for news at
...
least weekly. Radio and newspapers are each used weekly for news by close to one-third of the population (36.5% and 33.8%, respectively). In Crimea and Ukraine’s southern and eastern regions, pro-Russian sentiment is strongest and some Ukrainian analogue broadcasts have been blocked and replaced by Russian broadcasts. In these regions, most residents use either a satellite dish for TV reception (19.8%), or an Internet connection directly to the TV or through another device (38.5%). Only about one in five Crimeans (18.7%) say the cessation of some Ukrainian TV channels in Crimea has changed their news-gathering habits. Most of those whose habits have changed (71.1%) say they are using Russian sources more often; just 5.8% are using other foreign sources more." (Page 1)
more
"A national survey was completed in November 2004, designed to measure: media access and use; knowledge of Malaria, its prevention and cure; reach of the radio programme Bolongodala. The sample achieved represented the adult (15+) population of the Gambia estimated to be 768,200. Mandinka is the mos
...
t widely spoken language with 61% claiming to speak it well. This was followed by Wolof (47%), Fula (36%) and English (17%). Radio is by far the most used medium. 97% were radio listeners, 53% had listened to radio on the day before the survey interview and 88% during the previous week. 88% have a working radio at home. Radio listening is something that most listeners do with someone else rather than on their own. Despite widespread knowledge of Mandinka, most people prefer to hear radio programmes in their own language. The radio station with both the highest national Share and Reach is GRTS Banjul with a 39% Share and 69% weekly Reach. The radio audience has a very broad demographic profile, matching the Gambian population profile very well. However, women listen less often than men. TV is the next most important medium. 83% were TV viewers, 23% had watched TV on the day before the survey interview and 56% during the previous week. 40% have a working TV set at home." (Executive summary)
more
"This study sought to find out the specific uses and gratifications of Christian television viewers with a view of providing relevant information base for the re-launch of Luntha TV in Malawi. The population of this study was Christian television viewers from 10 denominations in and around Area 18 i
...
n Lilongew city, Malawi [...] A total of 183 responses were collected from the screener questionnaire. One hundred and thirty people participated in twelve different focus group discussions that were conducted between February and March 2009 [...] This study found out that even if a television station were Christian, the people would expect a mix and a balance of Christian and secular programming. The data emphasize that the television would need to address the needs of its viewers holistically and be relevant to their social and public life." (Abstract, page 7-8)
more
"A majority (57%) of Cambodians say they watch TV news at least weekly, with urban residents considerably more likely than their rural counterparts to do so. Radio follows, used for news by 42,9% overall and equally prevalent in urban and rural areas. About one in 10 Cambodians overall now say they
...
turn to the internet (9,4%) or social networking sites (10,8%) for news, with those figures rising to more than two in 10 among urban residents." (Page 1)
more
"Cambodia is a country on the cusp of rapid media change. TV and radio remain the top media and main sources of news. Apolitical newcomer Hang Meas is top source with tabloid news, entertainment. But new media is gaining, fueled by widespread mobile use: almost all households have a mobile phone; yo
...
ung, educated and urban drive new media use. Internet numbers remain in low double digits, but growth is exponential: outside infrastructure investment increasing broadband mobile rapidly; those who use the Internet use it for broadband activities¡Xvideo, audio¡Xeven in the countryside. Facebook dominates social media and is the top online news source." (Key takeaways, slide 37)
more
"Just 18.1% of Pakistanis say they follow current events about the country “a lot,” but almost half (47.7%) follow current events “somewhat.” About one-third report being less attentive, following current events “very little” (29.6%) or “not at all” (4.6%). Results trend upward with
...
education level; 30.0% of those with an intermediate education or more say they follow current events a lot. As in many predominantly Muslim countries, interest in media coverage of religious issues is widespread in Pakistan; 78.4% of adults are very or somewhat interested in the topic, with little variation by gender or education. Pakistanis also tend to be attracted to news about domestic politics (67.6%), with men and better-educated residents being most likely to express interest. At least six in 10 Pakistanis overall are interested in three topics with direct relevance to their daily lives: health and healthcare (64.6%), education (60.7%) and human rights (59.8%). Science, technology and IT issues are least likely to elicit interest, though young adults are somewhat more likely than those 25 and older to be interested in these topics." (Page 1)
more
"Russians are keen news consumers. Most (79.0%) access some type of news at least daily, and nearly all (95.4%) do this at least weekly. Nearly all Russians (95.5%) are turning to television – which continues to dominate the media market in 2013 – for their news each week. However, as more Russi
...
ans get Internet access – seven in 10 have access at home in 2013 – more of them are getting their news online. A majority of Russians (56.4%) now say they get their news from the Internet at least once a week, up slightly from 50.4% in 2012. The Internet outdistances traditional media such as newspapers and magazines (49.8%) and radio (43.8%) as sources for weekly news. Still, more Russians are getting their weekly news fix from a less technological source – word of mouth. More than seven in 10 say they get their news each week from family members and friends. Young Russians between the ages of 15 and 24 rely on new media for their news more than any other age group. Nine in 10 Russians aged 15 to 24 (90.0%) say they go online for news at least once a week, versus about three in four of those aged 25 to 44 (75.6%) and 30.4% of those aged 45 and older. Young Russians are also far more likely than their older counterparts to say they get news from social networking services (62.3%), SMS/text messages (52.0%), and from mobile apps (34.4%) that frequently." (Page 1)
more
"This publication covers attitudes toward, and behavior pertaining to, entertainment media among residents in Qatar [...] These results suggest notable differences among the nationalities living in Qatar with regard to their attitudes, preferences and behaviors related to entertainment media. In man
...
y respects, the opinions and habits of Qatari nationals and Arab expatriates mirror those of their Arab neighbors. For example, they show a strong respect for Arab culture that they wish to see reflected in their entertainment choices, and they support government regulation and censorship of entertainment media. In other respects, nationals in Qatar report different behaviors and interests than others in the region. More Qataris, for example, use Instagram than Facebook, whereas other nationals in the study prefer Facebook. Qataris enjoy religious content and are less interested than other nationals in locally-produced entertainment (perhaps reflecting relatively little material produced in Qatar rather than disdain for material produced there)." (Summary)
more
"Entertainment Media Use in the Middle East is the result of survey research in six Arab nations involving more than 6,000 face-to-face interviews in nationally representative samples—citizens and expatriates alike—and conducted in Arabic, English and French. The result is a portrait of how peop
...
le in the six countries, selected to represent the larger Arab world, make use of entertainment media in their daily lives and what they think about it." (Introduction)
more
"In February, 2014, Internews worked with Forcier Consulting to conduct a baseline survey of 612 respondents from the Tong Ping site to identify information needs, sources, and preferences to help guide their intervention strategies, and in April 2014 Internews again teamed up with Forcier Consultin
...
g in order to conduct a second wave of data collection and assess the impact of [the humanitarian information service audio program] 'Boda Boda Talk Talk' (BBTT) while working towards a deeper understanding of general information needs at the Tong Ping site. A total of 402 respondents participated in the April 2014 information needs assessment. The results were extremely encouraging as community members in overwhelming numbers stated that they were listening frequently, and that they found the program both relevant and trustworthy. Nearly all (95.8%) survey respondents had heard of BBTT and of these almost two thirds (62.1%) listened to the program frequently."
more