Document details

Uses and Gratifications of Christian Television Viewers: A Case for Luntha TV in Malawi

Balaka (MW): Montfort Media (2014), 160 pp.

Contains bibliogr. pp. 153-160

Signature commbox: 135:40-Catholic 2014

"This study sought to find out the specific uses and gratifications of Christian television viewers with a view of providing relevant information base for the re-launch of Luntha TV in Malawi. The population of this study was Christian television viewers from 10 denominations in and around Area 18 in Lilongew city, Malawi [...] A total of 183 responses were collected from the screener questionnaire. One hundred and thirty people participated in twelve different focus group discussions that were conducted between February and March 2009 [...] This study found out that even if a television station were Christian, the people would expect a mix and a balance of Christian and secular programming. The data emphasize that the television would need to address the needs of its viewers holistically and be relevant to their social and public life." (Abstract, page 7-8)