"The assessment concludes that there is not ‘one magic answer’ to the question of which media channel is the most effective – rather a variety of channels must be used to reach as many people as possible. While TV scores high among both refugees and host population as a preferred media channel
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it will be challenging to reach out to the refugees through TV, as it seems they mainly watch international, Syrian and Pan-Arabic TV channels, whereas the host population primarily watches local Kurdish/Iraqi TV channels. Other communication channels such as the internet and telephones are being used by refugees and the host population but direct communication and dialogue with aid providers is valued by refugees. The assessment underscores that the information needs among refugees – residing in camps or in urban settings – do not differ much."
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"The paper focuses on the social media use in religious communication by Kerala Christians who largely migrated after India's independence to Ahmedabat, Gujarat, India. Further, the paper attempts to analyze the way digital and social media are accessed and utilized by the migrant Kerala Christians
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in Ahmedabat for religious as well as non-religious purposes. The paper is basedon a survey of social media and a pilot study was carried out by interns of a business school in Ahmedabat which was followed by a large survey of three religious groups namely Hindu, Muslim and Christian during February-April 2015. The present paper is based on a survey of 211 Christian respondents in the total sample of 711." (Page 67)
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"This report gives forecasts for online video spend and consumption, where available, for 40 markets in which online video is at varying stages of development. From markets such as Singapore, where 85% of the population claims to access online video (according to GlobalWebIndex, 2014), to countries
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where online video is still in its early stages of growth, what we see is that online video consumption has risen sharply over the past few years and has begun to attract budget-switching from TV advertising. TV remains, of course, the world’s most popular advertising channel, and will be so for some years yet. Nevertheless, networks and studios are having to adapt to the new importance of digital." (Introduction, page 1)
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"Das Fernsehen ist nach wie vor das reichweitenstärkste Medium zur Information und Meinungsbildung. Mit einer „informierenden“ Tagesreichweite von knapp 60% liegt es deutlich vor dem Radio (51%) und der Tageszeitung mit 35% [...] Bei der informierenden Nutzung gestern zeigen sich deutliche Zusa
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mmenhänge mit dem Alter und Geschlecht sowie der formaler Bildung: Unter 30-Jährige informieren sich eher über das Internet als via Tageszeitung. In dieser Altersgruppe liegt das Internet sogar bereits um 10 Prozentpunkte vor dem Fernsehen klar auf Rangplatz 1. Frauen informieren sich insgesamt und insbesondere im Internet deutlich weniger (23 zu 35%). Allerdings ist die Tagesreichweite des Internets (allgemeine Nutzung) bei Frauen auch deutlich geringer als bei Männern (54 zu 65%). Ähnlich wie bei Männern verhält es sich bei formal höher Gebildeten: Insgesamt informiert sich diese Gruppe überproportional oft. Das Internet – und auch Zeitschriften, wenn auch auf niedrigerem Niveau – sind überdurchschnittlich relevant." (Seite 51-52)
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"Women on average are 14% less likely to own a mobile phone than men, which translates into 200 million fewer women than men owning mobile phones. Women in South Asia are 38% less likely to own a phone than men, highlighting that the gender gap in mobile phone ownership is wider in certain parts of
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the world. Even when women own mobile phones, there is a significant gender gap in mobile phone usage, which prevents them from reaping the full benefits of mobile phone ownership. Women report using phones less frequently and intensively than men, especially for more sophisticated services such as mobile internet. In most countries, fewer women than men who own phones report using messaging and data services beyond voice. Cost remains the greatest barrier overall to owning and using a mobile phone, particularly for women, who often have less financial independence than men." (Executive summary)
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"Especially notable in the 2015 study is that most people access the internet on their phones rather than by laptop or desktop computers. That’s true in every country in our sample, except Egypt, where an ailing economy has slowed the adoption of new technologies common elsewhere in the region and
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most dramatically in the Gulf states of UAE and Qatar. In a few short years, people now spend more time on the internet than any other media, including the all-powerful television and radio (the most popular medium worldwide). The gap between the internet and other media grew from 2013 to 2015. Another dramatic change since 2013 is that the internet application WhatsApp has soared in use as some 93% of those in the study send direct messages to 84% who use e-mail, which is clearly losing ground." (Introduction)
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"The data in this report was collected between December 20, 2014 and February 2, 2015 and represents the views of 1161 respondents from that time. The goal of the project is to understand how people in Turkey perceive and value the debate over Internet freedoms in Turkey and how they employ the Inte
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rnet and social media as alternative information resources within a heavily censored mass media environment." (Page 2)
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"Die Nutzung von sozialen Medien ist 2015 ein weiteres Jahr in Folge nicht angestiegen. Die wahrscheinlichste Ursache hierfür ist, dass private Kommunikation verstärkt ins Instant Messaging – namentlich WhatsApp – abwandert. In der jungen Zielgruppe steigen vor allem die Nutzerzahlen der Fotoc
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ommunity Instagram, womit sie sich in dieser Altersgruppe als zweitgrößtes Netzwerk hinter Facebook positioniert. 43 Prozent aller Onliner (24 Millionen Menschen) nutzen zumindest selten Online- Communitys wie Facebook. Fotocommunitys erreichen insgesamt 15 Prozent (8 Millionen) aller Onliner, Twitter kommt auf eine Reichweite von 7 Prozent (4 Millionen). Den größten Nutzerkreis können Instant-Messaging-Dienste wie WhatsApp versammeln: 59 Prozent aller Onliner (33 Millionen) verwenden diese zumindest gelegentlich. Bei der Nachrichtennutzung über soziale Medien sind Apps wichtiger geworden. Medienanbieter können diesen Umstand nutzen, ihre Rezipienten auch auf diesen Wegen zu erreichen. Beliebt ist die Nachrichtennutzung über Onlinecommunitys vor allem bei den unter 30-Jährigen: Gut jeder fünfte Onliner zwischen 14 und 29 Jahren informiert sich mindestens einmal wöchentlich auf diese Weise über das aktuelle Geschehen, 14 Prozent tun dies täglich." (Zusammenfassung)
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"TV remains the main news source for the majority of population – 85% of respondents say they have watched TV news during last 30 days. For the last year TV audience has slightly decreased (-8%), and, though in general other sources of information are much less popular, for people under age of 35
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webresources (especially social nets) are already comparable with TV by the share of users. Share of press readers (31%) is practically immutable (-2%), however the perspective of this media is rather negative: the younger the audience is, the less relevant this source is. A tendency of shrinkage of the printed media audience is observed in many regions. There is relatively more current press readers in Dnepropetrovsk and L’vov regions, but least of them – in Lugansk, Poltava, Sumy, Nikolayev regions. Growth of internet penetration slightly slows down (actual share of users – 71%, +3% since last year), apparently because more than 90% of the most active part of population, up to 35 y.o., already use it." (Key results, 1)
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"Internet users in Africa tend to be young, educated and in urban areas. The probability of using the internet is also higher for male, and we also find that internet usage patterns differ across gender and location. Mobile phones are the major devices used to go online both at home and elsewhere by
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a majority of adults." (Summary points, page 16)
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"Data for this report were gathered through an electronic survey of 895 Cambodian Internet users conducted from March 12 to 18, 2015, as well as through three follow-up focus group discussions [...] Cambodians find the Internet to be useful for personal, professional and civic interests, with the ma
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jority of respondents agreeing that the Internet makes their job easier (78.8%) and helps in their education and studies (73.7%). 75.3% of Cambodians report the Internet provides them with access to news and information they cannot find elsewhere in Cambodia’s mainstream, offline media. The majority of Cambodian Internet users (62.7%) feel “very” or “somewhat” free to express their opinions online without fear of repercussions." (Executive summary)
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"This document is a report on the radio component of Peace through Development II (P-DEV II), a multi-year development program funded by the United States Agency for International Development/West Africa (USAID/WA), whose main goal is to counter violent extremism in Chad, Niger, and Burkina Faso. P-
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DEV II has four strategic objectives: 1) empower youth; 2) increase moderate voices; 3) increase the capacity of civil society; and 4) strengthen local government [...] Part of P-DEV II efforts are concentrated on building the capacity of local radio stations to produce and broadcast content by providing them with equipment, technical assistance, and training of their staff. In Chad, training and equipment upgrades to partner radio stations led to the production and broadcasting of the series Dabalaye (The Meeting Place), a governance radio program, and Chabab Al Haye (Youth Alive), a program targeting youth. In Niger, local radio station capacity building led to the production and broadcasting of the series Sada Zumunci (Solidarity), a governance radio program, and Gwadaben Matasa (Youth Boulevard), a youth program. This report presents an assessment of P-DEV II radio programming in relation to its strategic objectives and stated goals by evaluating the impact of radio broadcasts among youth (ages 15-30) in selected radio-only zones (non-core) in Chad and Niger [...] P-DEV II radio programming had positive effects on interaction with people from other ethnicities in Chad, but no impact in Niger. The impact of radio listenership on interpersonal and institutional trust is mixed. In Chad, positive effects on trust in local government, central government and in religious leaders were found, but radio listenership had a negative effect on interpersonal trust. In Niger, listenership had positive effects on trust in local government and in religious leaders, but a negative effect on trust in the police. There are relatively strong positive effects of P-DEV II radio programming on the perception that other ethnic groups and youth participate in decision-making in Chad. In Niger, by contrast, negative effects were found on the perception that women and the respondent’s own ethnic group are involved in decision-making." (Executive summary, page 2-3)
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"El número de usuarios de Internet en el Perú llega al 42%. Esta cifra se incrementa cuando se considera únicamente el ámbito urbano (50%) y se reduce considerablemente en el entorno rural, donde la conectividad llega a sólo 18%." (Página 6)
"In 2014, competition in the Afghan media sector has increased in order to attract diminishing advertising revenue. This has led to increased professionalization and a certain degree of segmentation with the introduction of specialist, niche channels. The pace of development of new outlets has slowe
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d, reflecting the challenging environment, and increasing competition: There is now an average of three TV channels created each year as opposed to the average of nine in 2010. The programming scene looks much like that of 2010, filled with news programming, drama series, entertainment programs and political debate, with the exception of the introduction of a significant level of sports programming. Production remains split between national production of a number of key genres, with a high level of internationally procured series, and movies, done so by a variety of means, largely illegal. Whilst there is an increasing desire for internal production, financial, social and political constraints continue to make this difficult. Among media users in the sample, 62% turn their TV on, and 32% turn their radio on at some point during the day, compared to 63% and 39% respectively last year." (Executive summary)
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"Libya’s contested and, at times, chaotic political scene is reflected in its media, which represents a range of political and vested interests, sparking narrative and counter narrative. Ultimately, it has left people frustrated that they cannot access the information that they need. In Tunisia, t
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he media is seen to have made progress, albeit not enough for a media-literate and knowledgeable audience that places great importance on its role in political change, particularly as an accountability tool. Nonetheless, Tunisians’ demand for accurate, transparent and impartial information outlined in this report can be seen as a considerable cause for optimism, and a necessary pre-requisite to meaningful change." (Conclusions)
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"This paper focuses on the contribution of a community radio (Serian Radio) to community empowerment of women among pastoralist communities in Northern Kenya. A multi-stage sampling technique was used to select 4 divisions for the study. Data was gathered to determine the extent to which women parti
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cipate in Serian FM programmes, productions that address the various issues facing Samburu women and the challenges faced by Serian FM in addressing various issues facing Samburu women. The paper established that Serian radio has worked to improve awareness and knowledge to solutions of community challenges and women issues in particular. The station has proved to be appropriate medium that has facilitated an interface It is recommended that regular feedback from the listening public is essential in identifying listeners’ preferences and the taste of various listeners segments (youth, women, men, aged, etc) and to avoid politics and religion." (Abstract)
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