"This year we have evidence of the growth of distributed (offsite) news consumption, a sharpening move to mobile and we can reveal the full extent of ad-blocking worldwide. These three trends in combination are putting further severe pressure on the business models of both traditional publishers and
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new digital-born players – as well as changing the way in which news is packaged and distributed." (Overview & key findings)
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"The present report summarizes the results of a media use study that was conducted in autumn 2014 in the Ugandan districts of Kampala, Mbale, Lira, Pader and Gulu. The study consists of a quantitative survey of more than 650 survey respondents, as well as six qualitative focus groups with a total of
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45 participants. The target population was children and young people between 13 and 24 years of age. The results show that radio is still the most important medium in Uganda today. 94.6% of the participating young people from the aforementioned districts have access to a radio. There are, however, signs of a change in trend. Three quarters of the respondents also have access to a TV set, meaning television is no longer a minority media form in Uganda." (Executive summary)
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"Anhand einer repräsentativen Umfrage mit 404 Flüchtlingen, die vorwiegend aus Syrien, Irak, Afghanistan, Pakistan und Iran kamen, liefert die vorliegende Studie erstens Erkenntnisse dazu, wie sich Flüchtlinge in ihren Herkunftsländern, auf ihrem Fluchtweg und in Deutschland Informationen versch
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affen und welchen Quellen sie vertrauen. Zweitens interessiert die aktive Nutzung von mobilen Medien zur Verbreitung von Informationen sowie zur Kommunikation mit anderen über die eigene Flucht. Drittens soll die Aufdeckung von Zusammenhängen der Mediennutzung mit Erwartungen, Bewertungen und Entscheidungen der Geflüchteten in Bezug zum Zielland Deutschland dazu dienen, konkretes Verhalten vor und während der Flucht besser verstehbar (und ggf. prognostizierbar) zu machen." (Executive summary)
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"In Syria, television is the dominant media type with high usage and availability rates in all areas studied. Television is followed by online media, print media, and finally radio. Media aligned with the Syrian government are leading in government-controlled areas, and opposition-aligned media are
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leading in opposition areas. There are indications that media not clearly aligned with a particular camp have a following across the board. Pro-government and opposition audiences are deeply divided in their media following and in their perceptions about their communities. Being open to both media camps does not always translate into a stronger critical view of the media. Syrian audiences are confident that they are well-informed about the general geopolitical situation, but sometimes express less confidence that they are receiving adequate information regarding immediate local affairs." (Main findings, page 2)
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"Key takeaways: Internet use is increasing rapidly, but not replacing TV; Increases vary significantly by province; Internet trends will change as Iraqi government and ISIS vie for control of media." (Slide 32)
"Kurds live in a different media environment and rely primarily on Kurdish language TV; D
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ifferences in substantive interests; Historical differences in media access between Iraqi Kurdistan and rest of Iraq have disappeared; Facebook and other forms of social-media based news sharing are increasingly important." (Slide 46)
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"There are a sizeable number of people who have never had access to any form of media or device. Roughly one in three (34%) respondents have never had access to radio, television, newspapers, internet, or mobile phones. Furthermore, media is less accessible for women than it is for men. It is more c
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ommon (39%) for women to never have had access to any type of media than for men (26%). Overall, radio remains the most commonly accessed type of media (51%) and, not surprisingly, has a larger weekly reach (38%) than all other forms of media. This means that 4 out of 10 respondents listen to a radio on a weekly basis, roughly triple the rate of respondents who watch television on a weekly basis (13%) or read a newspaper on a weekly basis (10%). While access to television, newspapers, and internet remains sparse, mobile phone penetration levels are nearing levels of radio access." (Executive summary, page 3)
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"Aus der Perspektive der Rezeptions- und Wirkungsforschung stellt sich die Frage, wie mediale Kommunikation dazu beitragen kann, dass Menschen klimabewusster handeln. Die bisherigen Ergebnisse zeigen, dass viele der typischen Darstellungsformen des Klimawandels - wie Katastrophenbilder - eher kontra
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produktiv wirken. Die vorliegende Arbeit widmet sich deswegen der Frage, welche Medieneigenschaften klimaschonendes Handeln positiv unterstützen. Den theoretischen Ausgangspunkt bildet das Forschungsfeld Nachhaltigkeitskommunikation. Der hier verortete Ansatz der Handlungsorientierung nimmt an, dass Menschen in Lernsituationen selbst aktiv handeln müssen, damit sie das Gelernte in ihren Alltag übertragen. Handeln wird durch fünf Merkmalen charakterisiert: Intentionalität, Erstellen eines Produktes, Handlungsspielraum, Bewusstheit des Handelns und der Prozesscharakter. Hieraus werden Gestaltungsempfehlungen für ein Online-Spiel formuliert und Variablen für die empirische Studie abgeleitet. Als zweite theoretische Säule wird das Forschungsfeld "Interactive Storytelling" erschlossen und das dramentheoretische Modell von Lessing ausgewählt. Um das entwickelte Variablenmodell zu testen, wird das Online-Spiel "RED - Renewable Energy Drama" (ca. 10 Spielminuten) konzipiert. Es thematisiert das Stromsparen im eigenen Haushalt. Eine quantitative Online-Befragung (n=287) prüft die theoretischen Annahmen, ergänzend werden Interaktionsdaten aus dem Spielverlauf erfasst. Die Ergebnisse der Studie zeigen, dass ein hoher Alltagsbezug der entscheidende Faktor ist. Stehen verschiedene, alltagsnahe Möglichkeiten zur Verfügung, um eine Aufgabe zu lösen (Handlungsspielraum), dann denken die Spieler stärker darüber nach, wie sie diese Aufgabe üblicherweise zuhause lösen (Bewusstheit). Dies wiederum hat einen positiven Effekt auf alle Dimension von Handlungskompetenz: die Spielenden haben den Eindruck, alltagstaugliche Heuristiken zum Stromsparen zu lernen, sich die Bedeutung ihres eigenen Handelns für den Klimaschutz bewusst zu machen und eigene Verhaltensweisen zu reflektieren und/oder zu verändern. Einen ebenso positiven Effekt hat es, wenn das Feedback zu den gelösten Aufgaben als hilfreich bewertet wird, was besonders dann der Fall ist, wenn Verhaltensalternativen miteinander verglichen werden. Auch Spielcharaktere, die ein realistisches Verhalten mit typischen, konfligierenden Gedanken und Gefühle in alltäglichen Entscheidungssituationen zeigen, haben einen positiven Effekt auf die Handlungskompetenz." (Zusammenfassung)
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"El 83,1% de las personas de 11 a más años a nivel nacional rural escuchan radio por lo menos una vez a la semana y lo hacen principalmente a través de emisoras locales de FM y AM, alcanzando estas emisoras al 69,6% de la población rural con 12 horas en promedio de escucha semanal, este mayor al
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cance es debido a las emisoras de centros poblados urbanos que llegan a los caseríos rurales. Las emisoras de transmisión nacional alcanzan al 38.2% de la población rural con 9 horas de escucha semanal." (Página 2)
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"Die MedienNutzerTypologie fasst Menschen mit ähnlichen soziodemografischen Merkmalen, Interessen und einer vergleichbaren Alltagsgestaltung zu homogenen Gruppen zusammen. Die Fernsehnutzung der Typen wird davon beeinflusst, wie sie sich in den Tagesablauf einbetten lässt - außerdem spielen pers
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nliche Einstellungen und damit verbundene Programminteressen eine bedeutende Rolle. Auch das Kulturangebot vor Ort und die finanziellen Mittel zur Freizeitgestaltung bestimmen das Zeitbudget für das Fernsehen. Der Umfang der Fernsehnutzung liegt im Durchschnitt aller MedienNutzerTypen bei knappen vier Stunden täglich. Je nach Typ gibt es stärkere Abweichungen von diesem Wert: Spaßorientierte (143 Min. Sehdauer) nutzen vermehrt das Internet bzw. auch Medienangebote lieber online, zu den Wenigsehern zählen auch Hochkulturorientierte (216 Min.), die eher aktiv kulturellen Interessen nachgehen und ihre Freizeit stärker auch außerhalb der eigenen vier Wände gestalten. Ältere Typen wie Eskapisten (285 Min.) und Häusliche (345 Min.) sind zu großen Teilen nicht mehr berufstätig und ziehen sich eher ins Private zurück, ihr Fernsehkonsum ist stark ritualisiert und der höchste aller MedienNutzerTypen." (Zusammenfassung)
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"The survey indicates that radio remains the most widely accessed broadcast platform in Sierra Leone. In all, eight out of 10 (81%) Sierra Leoneans have access to radio, and 47% listen to it daily. Radio listenership is fractured, however, with no single station able to reach a national audience. Ar
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ound 50 radio stations are currently broadcasting, with many of these having limited, local broadcast reach. This is reflected in patterns of listenership, with different stations popular in different parts of the country. Overall in the country, no station reaches more than one-third of adult Sierra Leoneans. Reaching a national audience through radio, therefore, requires working with a large number of broadcast partners. In contrast to radio access, just under half of Sierra Leoneans (45%) can access TV or DVD content and 13% can access newspapers. Access to mobile phones is high, now achieving a similar reach to radio: 83% of people report having access to a mobile phone. There is significant potential for leveraging this reach and the opportunity offered by 2G and 3G mobile phone platforms as a means of distributing media content to audiences. More than half of mobile phone owners (52%) have a basic feature phone."
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"Russian speakers in Estonia, Latvia and Lithuania rank Kremlin-backed media as the least trustworthy among international, Russian Federation and domestic news sources, according to research presented by the Broadcasting Board of Governors. In addition, only those survey respondents who considered R
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ussian-backed media to be credible showed a majority support for President Vladimir Putin’s domestic and international policies. In the three Baltic nations and Moldova, consuming Russian-backed media did not correlate with support for Russia’s policies. The BBG data found that domestic media ranked first in trustworthiness in Estonia (80 percent) and Latvia (79 percent). International media took first in Lithuania (74 percent) and in Moldova there was a statistical tie between international media (45 percent), Russian-backed media (42 percent) and domestic media (42 percent)." (BBG website)
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"This report surveys the changing patterns of media consumption in 65 countries across the world, and forecasts how the amount of time people allocate to different media will change between 2014 and 2017. It measures the amount of time spent reading newspapers and magazines, watching television, lis
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tening to the radio, visiting the cinema, using the internet, and viewing outdoor advertising while out of the home. Note that the extent of information available varies considerably from market to market. For some countries we have a full breakdown of consumption figures across all media, with separate figures for desktop and mobile internet, with historical figures back to 2010 and forecasts to 2014, plus monthly breakdowns for consumption across the year, and hourly breakdowns for consumption across the day. For a few countries there is very little research on media consumption trends, so we are able to present only a limited set of figures. We expect the scope of the report to expand in future editions, both by adding new countries and by providing more details for countries where information is currently sparse." (Introduction)
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"59 percent of the population of Bulgaria do not consider the media to be independent. Many are undecided and only 17 percent believe reporting is free. The crisis of confidence in the media is continuing, according to a study on behalf of the KAS Media Program South East Europe. Citizens also feel
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they are inadequately informed by the politicians. 63 percent take a negative view of politicians’ public relations. A representative sample of 1,100 residents aged 18 and over was interviewed." (Page 1)
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"Six in 10 respondents (62%) access news media daily. Radio remains the leading source of news but is declining in importance as television and the Internet build their audiences. A solid majority (57%) of Africans demand press freedom, endorsing the media’s right to publish what it wants without
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government interference. Africans also support an active “watchdog” role for the press: On average, 69% believe that the media should exercise this role. Similarly, a majority (64%) believe the media is effective in exposing government mistakes and corruption. More than one-third (36%) of respondents say the media “often” or “always” publishes things it knows are not true. In some countries, this perception is shared by large majorities of citizens." (Key findings, page 2)
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"We see the smartphone more clearly as the defining device for digital news with a disruptive impact on consumption, formats, and business models. Our data suggest it provides an environment dominated by a few successful brands, with others struggling to reach a wider audience, both via apps and bro
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wsers. The move to online video, new visual formats, and social media coincides in many countries with a fall in audiences for traditional TV bulletins. The trend is most pronounced amongst the under 35s. We see a strengthening in the role played by Facebook in finding, discussing and sharing news. Facebook-owned Instagram and WhatsApp are playing a big role amongst younger groups." (Executive summary)
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