"The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. An estimated 40 million farmers in five
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different countries were served by the AFRRI partnership with 25 radio stations. Farmers engaged in the design and development of farm radio programming were almost 50 per cent more likely to take up agricultural practices deemed to improve their food security than passive listeners. Those in what AFRRI deemed "active listening communities" (ALCs) were 10 times more likely to adopt the practice than those farmers who had no access to the farm radio programs. Farmers demonstrated increased knowledge of agriculture innovations as a result of listening to AFRRI radio programs, with up to 96% of some radio listeners scoring at least 60% on a follow-up knowledge quiz about the promoted farm practices [.] Farmers participate in selecting the focus – or topic – of the radio campaign, choose the time of broadcast, and are intimately engaged in the ongoing development of the farm radio programming over a set number of weeks; including as central agents of the knowledge-sharing process. Lively and entertaining formats are designed to attract listeners. [.] This report presents and discusses the key findings from an in-depth evaluation of 15 round-two Participatory Radio Campaigns (PRCs) – three PRCs in each of the five countries involved in AFRRI. AFRRI examined a mix of radio stations – community, associative, commercial, and state. Tools used for this evaluation included 4,500 household surveys (300 per radio station) in 90 communities, farm visits and field measurements, key informant interviews, and collection of secondary data (from other sources, such as national agricultural extension services)." (Executive summary, page 5)
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"Communicating Social Change: Structure, Culture, and Agency explores the use of communication to transform global, national, and local structures of power that create and sustain oppressive conditions. Author Mohan J. Dutta describes the social challenges that exist in current globalization politic
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s, and examines the communicative processes, strategies, and tactics through which social change interventions are constituted in response to the challenges. Using empirical evidence and case studies, he documents the ways through which those in power create conditions at the margins, and he provides a theoretical base for discussing the ways in which these positions of power are resisted through communication processes, strategies, and tactics. The interplay of power and control with resistance is woven through each of the chapters in the book. This exceptional volume highlights the points of intersection between the theory and praxis of social change communication, creating theoretical entry points for the praxis of social change." (Publisher description)
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"Internet activism is playing a crucial role in the democratic reform happening across many parts of Southeast Asia. Focusing on Subang Jaya, a suburb of Kuala Lumpur, this study offers an in-depth examination of the workings of the Internet at the local level. In fact, Subang Jaya is regarded as Ma
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laysia’s electronic governance laboratory. The author explores its field of residential affairs, a digitally mediated social field in which residents, civil servants, politicians, online journalists and other social agents struggle over how the locality is to be governed at the dawn of the ‘Information Era’. Drawing on the field theories of both Pierre Bourdieu and the Manchester School of political anthropology, this study challenges the unquestioned predominance of ‘network’ and ‘community’ as the two key sociation concepts in contemporary Internet studies. The analysis extends field theory in four new directions, namely the complex articulations between personal networking and social fields, the uneven diffusion and circulation of new field technologies and contents, intra- and inter-field political crises, and the emergence of new forms of residential sociality." (Publisher description)
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"This book is based on a collaborative research project by a team of journalism scholars from Europe, North America and Israel. It provides insights into how journalists at websites affiliated with leading national newspapers in ten Western democracies are thinking about, and dealing with, the inclu
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sion of content produced and published by the people once viewed simply as 'the audience.' The journalist's control over media space, which was based to a large extent on their access to the means of disseminating information, has evaporated, and the space is now open to everyone. Participatory Journalism goes right to the heart of what journalists do, what journalism is, and what the role of news is in contemporary democratic society that has gone digital." (Publisher description)
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"This publication focuses on participatory communication and seeks to provide guidance to IFAD staff on developing a participatory communication strategy to strengthen the impact of participatory mapping initiatives. The publication is a follow-up to The IFAD adaptive approach to participatory mappi
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ng and has been developed to complement the adaptive approach. While this publication has been developed primarily to support participatory mapping initiatives, we hope that it also can be used as a guide for developing participatory communication strategies in general." (Foreword, page 3)
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"This publication is an easy-to-read introduction to current concepts and practices of development communication. It consists of four parts. The first chapter distinguishes between three main conceptual approaches to development communication: the diffusion model, the life skills model and the parti
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cipatory model. The second chapter briefly develops principles of participatory communication. The third describes the four phases of the communication programme cycle in the context of development cooperation, including the participatory communication assessment (PCA), the communication strategy design, the implementation and the monitoring and evaluation phases. The final part presents three cases to illustrate how civil society organisations approach participatory communication: the Peruvian community development NGO 'Minga Peru' applying holistic and bottom-up approaches grounded on rights-based community development; the Tanzanian NGO 'Femina' focusing on user-driven content and participative formative research; and the Indian 'National Center for Promotion and Employment for Disabled People' seeking dialogue with parliamentarians and networking with relevant stakeholders." (CAMECO Update 4-2009)
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"The Yearbook 2009 focuses on youth as a generation of actors and citizens who are increasingly exposed to and making use of media/ICT for entertainment and informational purposes, for social networking and mobilization, and for knowledge sharing. At the core of this creativity and these innovative
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practices is media and information literacy. Young people’s competence in using media, their ability to produce, understand and interact with the multiplicity of both new and old media formats and technologies have been instrumental in the manifestation of social processes of change. This book seeks to explore theoretical assumptions as well as empirical evidence of media and information literacy in action. But it also gathers examples of how youth in developing countries have used their skills to bring about change." (Publisher description)
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"This article uses the example of a mobile mixed-media platform – a converted three-wheeled autorickshaw – in Sri Lanka in order to explore whether and how content-creation activities can enable marginalised communities to have a voice. It draws upon research into participatory content-creation
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activities conducted in 15 locations across India, Indonesia, Nepal, and Sri Lanka. The main findings are: the need to pay attention to context when thinking about what might be locally appropriate, relevant, and beneficial in terms of participatory content creation; the benefits that can be gained from creatively reaching out to and engaging marginalised groups and encouraging a diversity of voices; the usefulness of locally produced content for generating local debate around local issues; and the benefits of encouraging participation at all stages of content creation, so that content is locally meaningful and might lead to positive social change." (Abstract)
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"Story Circle is the first collection ever devoted to a comprehensive international study of the digital storytelling movement, exploring subjects of central importance on the emergent and ever-shifting digital landscape. It covers consumer-generated content, memory grids, the digital storytelling y
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outh movement, participatory public history, audience reception, videoblogging and microdocumentary. It pinpoints who is telling what stories where, on what terms, and what they look and sound like. And it explores the boundaries of digital storytelling from China and Brazil to Western Europe and Australia." (Publisher description)
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"CINEDUC is an innovative educational method which uses cinema and participative discussion methods to facilitate access to information about topics associated with development. The method was developed as part of a project implemented by the German Development Service (DED) and its partners in Rwan
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da from 2004. The general objective of CINEDUC is to inform, educate and raise a target group’s awareness of a concrete social topic with a view to contributing to improving the lives of the people in question within their communities. CINEDUC aims to activate both individual capacities and community support in finding viable and suitable solutions to social problems." (Introduction)
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"Our review of relevant literature identified the following eight issues related to communication for participatory development:
1. The concept of development needs to be reformulated in a manner that applies to human development in local communities, as well as the traditional focus on national dev
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elopment.
2. Participatory development requires dialogue—a symmetrical, two-way process of communication, but many prevailing approaches to development communication use an asymmetrical, one-way process of communication.
3. No model of the development process reconciles the demand for social change at the community level and the need for requisite changes at the individual level.
4. Scholars and practitioners agree that community members should determine the goals of development themselves, but the problem-specific nature of funding often means that external change agents impose development goals on communities. External change agents can play the valuable role of catalyst and facilitate the process, but motivation and leadership needs to come from within a community itself.
5. The role of confl ict in communication generally is ignored in participatory development, even though it is common feature of most communities. Therefore, a model of the process needs to recognize conflict and suggest methods to manage it.
6. Ownership, self-determination, and social change are considered necessary to build community capacity and to sustain the process of development without further outside stimuli.
7. Communities should have access to local media, such as community radio, posters/billboards, traveling theater groups, and even cell phones, to produce content for their development objectives rather than rely on content originating from external sources that primarily serve the purposes of those sources.
8. Self-assessment needs to guide the process and motivate sustained, collective action.
A model of participatory development, thus, needs to be theoretically sound and useful to communication scholars but also useful to community leaders and communication practitioners. The model of communication for participatory development that we use to organize and synthesize the literature addresses these eight key issues, and it provides a tool useful for both research and practice. Specifically, because development is assumed to be “people oriented,” communication for participatory development needs to be based on dialogue, conflict management, and mutual understanding and agreement." Pages 507-508)
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"While there is a near unanimity on the need for participation, there is as yet no such agreement on the type and degree of participation to be adopted in projects. One thing that has never been doubted is the fact that local people have not been accorded their rightful recognition and respect by mo
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st intervention agencies, hence the failure of some projects. So, how does a project that seeks to address issues of citizenship, participation, and accountability using a variety of participatory methodologies fare, especially against the backdrop of a multiethnic, multi-religious, and politically complex society like Nigeria? This paper examines the use of these methodologies, highlighting issues drawn out, and the successes and limitations of the findings for future research. Effective as the methods appeared to be, there were many questions and issues unanswered beyond the immediate mandate of the project, which beg for attention in order for the communities to move towards genuine development and stop open display of sometimes misplaced aggression." (Abstract)
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