"This publication is an easy-to-read introduction to current concepts and practices of development communication. It consists of four parts. The first chapter distinguishes between three main conceptual approaches to development communication: the diffusion model, the life skills model and the participatory model. The second chapter briefly develops principles of participatory communication. The third describes the four phases of the communication programme cycle in the context of development cooperation, including the participatory communication assessment (PCA), the communication strategy design, the implementation and the monitoring and evaluation phases. The final part presents three cases to illustrate how civil society organisations approach participatory communication: the Peruvian community development NGO 'Minga Peru' applying holistic and bottom-up approaches grounded on rights-based community development; the Tanzanian NGO 'Femina' focusing on user-driven content and participative formative research; and the Indian 'National Center for Promotion and Employment for Disabled People' seeking dialogue with parliamentarians and networking with relevant stakeholders." (CAMECO Update 4-2009)