"This book examines mobile media use among children and youths within an Asian context. By studying the impact of mobile media on children and youth in Asia, it focuses on the explosive growth of mobile media among young people and seeks to understand the potential consequences of mobile media use o
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n society, relationships, and what it means to be a young person. With this, it provides a richly contextualized Asian voice to research on mobile media and young people, enriching the global conversation surrounding an increasingly central aspect of youths’ everyday lives. Research on mobile media and its impact on children and youths in Asia is not thoroughly represented, despite the proliferation of smartphone and tablet use in the region. This volume fills this gap by canvassing contemporary research on mobile media, children, and youth in Asia through the perspectives of emerging scholars in the region and beyond. It promotes an understanding of the motivations and patterns of use by children and youth in the region, examines contemporary research on the antecedents and consequences of mobile media use on society, relationships, and the individual, and provides a critique of mobile media use among children and youth. The volume also provides a culturally sensitive examination of mobile media use among children and youth, describing and analyzing policies enacted to manage young people’s smartphone use." (Publisher description)
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"What emerges most clearly from this comparison of journalists and creators is that journalism has placed many markers of trust in institutional processes that are opaque to audiences, while creators try to embed the markers of trust directly in their interactions with audiences." (Conclusion)
"The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into
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their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy." (Publisher description)
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"Neste texto, analisaremos o caso de Patrick Fernandes, um presbítero católico brasileiro que, em poucos meses ao longo de 2021, passou de poucos milhares para milhões de seguidores em sua conta no Instagram. Faremos isso a partir da noção de influência digital religiosa, entendida aqui como a
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s interações, negociações, disputas e tensões de poder simbólico em redes digitais sobre a tomada de decisão em relação a atitudes e opiniões pessoais ou comunitárias relacionadas ao âmbito religioso; neste caso, o catolicismo. Primeiramente, apresentaremos brevemente algumas premissas teóricas sobre o conceito de influência digital religiosa. Em seguida, conforme método construído para uma macropesquisa sobre influenciadores digitais da fé (Medeiros et al., 2022), analisaremos aqui quatro ângulos principais de observação desse fenômeno – pessoa/persona, performance, conteúdo e interação – a partir das contas do presbítero no Instagram e no YouTube, a fim de compreender como emergiu e se manifesta a atuação digital do padre. Por fim, refletiremos sobre algumas tensões que emergem a partir do caso, acerca dos limites e das possibilidades do fenômeno da influência digital religiosa." (Resumo)
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"La existencia de un gran número de influencers digitales católicos indica que existe un público amplio y diverso interesado en practicar su fe en los ambientes digitales. La influencia digital ya se ha convertido en una tendencia irreversible en el ámbito católico, con la exaltación de alguna
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s figuras públicas y la aceptación de estrategias de influencia que, sin embargo, muchas veces no siguen las buenas prácticas de la Iglesia. Sin embargo, muchos de esos perfiles digitales siguen la lógica de los medios digitales, privilegiando nichos de audiencias y el consumo individualizado. Eso lleva a una acumulación de discursos y estilos católicos en red que muchas veces no se complementan e incluso pueden contradecirse. Al monetizar sus imágenes, muchos influencers digitales católicos también compiten entre sí en busca de afirmarse en el mercado de la comunicación digital, corriendo el riesgo de comprometer el discurso social católico. Para destacarse en esa “disputa”, la producción de contenidos por parte de los influencers católicos muchas veces se centra en la construcción de estereotipos, basados en premisas moralistas, fundamentalistas, dogmáticas, psicológicas y doctrinales, con discursos excluyentes de las personas “catolicamente diversas” y posicionamientos destructivamente críticos en relación a las autoridades institucionales de la Iglesia, particularmente el pontífice actual (Medeiros, et al., 2024)." (Conclusiones en abierto, páginas 18-19)
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"This book addresses the issues raised by digital platforms in the Global South, with an emphasis on the cultural stakes involved. It brings together an interdisciplinary team of researchers - including political economists, socio-economists, geographers, media sociologists or anthropologists - who
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each explore these issues through an insightful case study at a local, national, regional or international scale. While studying the strategies of some of the main US-based Big Tech platforms or video streaming platforms towards the Global South, the chapters also consider the often-neglected active role local or regional actors play in the expansion of those Western digital players, and highlight the existence of a constellation of local or regional platforms that have emerged in Africa, Asia, Latin America or the Middle East. In addition to analysing the complex relationships of competition, collaboration or dependence between these diverse actors, this volume examines the ways in which the rise of these digital platforms has generated new forms of cultural entrepreneurship and participated in the reconfiguring of the conditions in which cultural contents are produced and circulated in the Global South." (Publisher description)
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"A partir de uma perspectiva diferenciada, esta obra apresenta uma instigante análise do fenômeno dos influenciadores digitais católicos no complexo ecossistema comunicativo e eclesial atual. Além de socialmente relevante, trata-se de um processo que afeta de modo direto o desenvolvimento da pas
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toral, da evangelização, da teologia e da comunicação eclesial. É também uma questão cultural, que atravessa as barreiras das religiosidades, uma vez que tais influenciadores alcançam e mobilizam pessoas comuns por meio de poderosas dinâmicas tecnológicas. O foco deste livro é justamente compreender em profundidade esse fenômeno e suas possíveis consequências socioeclesiais. Fruto de uma pesquisa realizada ao longo de mais de dois anos, esta obra interliga de modo profícuo os campos da Comunicação e da Teologia. Com linguagem simples e acessível, aborda aspectos cruciais da cultura midiática, dos estudos de celebridades, da midiatização da religião, e da evangelização digital. A partir de um exame crítico e criterioso de casos empíricos, oferece-se, com isso, uma reflexão fundamental e até então inédita, a fim de conhecer e lidar com o fenômeno da influência digital, particularmente católica, mas também em outros âmbitos sociais e religioso." (Contracapa)
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"Social media influencers impact our collective societal mindset by shaping our thoughts and opinions or setting agendas. Past research on social influence must be unpacked to understand how social media influencers effectively create content using authenticity co mpared to celebrity. Establishing a
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sense of authenticity – consciously or unconsciously – enables them to come across as “being real.” This ability can be exploited and abused to amplify disinformation. The Digital Services Act’s approach to disinformation reflects the realization that platforms cannot adequately self-govern. Thus, it prescribes a structured role for civil society inclusion. For more oversight and accountability, EU member states will have to appoint Digital Services Coordinators who can be more effective if they work with platform councils made up of representatives from civil society, including influencer associations." (Page 1)
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"YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What
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influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it." (Publisher description)
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"Las conclusiones generales y aplicables a toda la muestra, independientemente de su edad, sexo y comunidad autónoma, son: 1. TikTok se posiciona como la red social en donde los menores siguen a más influencers, seguida de YouTube e Instagram. 2. El tipo de influencer más seguido son los gamers,
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y aquellos que hacen contenido de entretenimiento y humor. 3. El 70 % es consciente de que la publicidad de los influencers tienen como finalidad que ellos compren el producto anunciado. 4. El 42,4 % de los menores declara recibir publicidad sobre alimentación y aspecto físico a través del móvil. 5. El 44,5 % de los entrevistados afirma que recibe publicidad de alimentos poco saludables. 6. La publicidad sobre cuidado del cuerpo que los menores reciben con mayor frecuencia es: moda (48,7 %), cosmética y belleza (33,1 %), fitness y gimnasio (23,2 %) y procedimientos estéticos (13,5 %). 7. Cuando los adolescentes ven publicaciones de influencers colaborando con productos de alimentación y aspecto físico: el 27,8 % siente frecuente o muy frecuentemente que un cuerpo bello es un cuerpo delgado y tonificado; el 26,2 % siente frecuente o muy frecuentemente que el aspecto físico determina mucho cómo te valoras a ti mismo; el 13,9 % de los menores siente frecuente o muy frecuentemente que no está a la altura y que su presencia física no cumple con el estándar; el 13,8 % establece metas para conseguir un cuerpo perfecto frecuente o muy frecuentemente. 8. El aspecto físico figura como un indicador importante para la socialización en los menores: alrededor del 50 % de los menores señala que tener un buen físico ayuda a ser más aceptado/a." (Conclusiones)
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"The Internet and social networks have enabled the appearance of new Catholic preachers with intense activity and a high number of followers on their channels. YouTube has been no exception to this communication trend. Some of the religious communicators who use this social network have in fact beco
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me the natural heirs to the former TV preachers, or televangelists. Others have adapted their religious discourse to the narratives of these channels, addressing young audiences who are familiar with the new languages. Still others have launched channels on YouTube in order to broaden the audience of their usual liturgical and clerical activities. They are the new influencers in the religious realm, capable of multiplying audiences, establishing dialogues with them, and generating engagement. This article shows the results of an analysis of the Spanish-speaking Catholic communicators with the largest number of followers on YouTube. Based on a sample of videos with the most views, conclusions have been drawn about profiles, followers, subjects, production, positioning, generating engagement, and relationships with audiences." (Abstract)
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"Neben großen Themen wie Beauty, Kochen und Katzen haben sich wachsende Nischen für religiöse Kommunikation im digitalen Raum etabliert. Instagram, das heißt heute auch: gelebte Religion, Bibel, Spiritualität, Kirchenpolitik, Seelsorge und Bildung. Der Band gibt Einblick in die Entwicklung von
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Instagramkanälen, zeigt neue Formen der Gemeinschaftsbildung und behandelt religiöse Influencer. Er beleuchtet, wie authentisch erklingende Instagram-Stimmen von religiös und kulturell interessierten Jugendlichen und jungen Erwachsenen wahrgenommen werden und zurückwirken auf die Wahrnehmung und Entwicklung von Kirchen und religiösen Gemeinschaften." (Verlagsbeschreibung)
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"Social media influencers promote not only products and brands but also their opinions on serious topics like party politics or climate change. These so-called digital opinion leaders may exert a powerful impact on their followers’ political attitudes. Accordingly, we explore new directions to exp
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lain how influencers’ communication is related to political outcomes by proposing the concept of perceived simplification of politics (PSP). We argue that PSP may fuel political cynicism but also stimulate youth’s interest in politics. We also explore important boundary conditions of these associations. We use data from three studies, a two-wave panel survey of adolescents (NT2 =294), a cross-sectional survey of young adults (N=632), and a two-wave panel survey of young adults (NT2=496) in Germany between 2019 and 2020. Findings of all three studies show that the frequency of exposure to social media influencers’ content increases PSP. In Studies 1 and 2, PSP is related to higher political cynicism, while in Study 3, this relationship is restricted to influencers’ communication about environmental topics and gender equality. Furthermore, Studies 2 and 3 suggest that PSP also increases political interest—yet this association requires a certain level of parasocial interaction (PSI) with the influencer and is contingent on specific political topics." (Abstract)
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"Amid the proliferation of a range of new and ubiquitous online platforms, YouTube, a video-based platform, remains a key driver in the democratisation of creative, playful, vernacular, intimate, as well as political expressions. As a critical node of contemporary communication and digital cultures,
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its steady uptake and appropriation in a social media-savvy nation such as the Philippines requires a critical examination of its role in the continued reconstruction of identities, communities, and broader social institutions. This book closely analyses the diverse content and practices of amateur Filipino YouTubers, exposing and problematising the dynamics of brokering the contested aspirational logics of beauty and selfhood, interracial relationships, world-class labour, and progressive governance in a digital sphere." (Publisher description)
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"Die zunehmende Digitalisierung der Alltagskommunikation hat in den vergangenen Jahren eine neue Form der Werbung hervorgebracht: Influencer präsentieren ihren Alltag visuell in Bild- oder Videoform auf sozialen Plattformen und geben ihren Followern Tipps zu Themen wie Kosmetik und Schönheit, Gesu
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ndheit und Fitness oder Reise und Mode. Dabei platzieren sie Produkthinweise, für die sie von Unternehmen bezahlt werden – je größer ihre Followerzahl, desto mehr verdienen sie dabei. Influencer sind dabei nicht einfach nur Werbetreibende, sondern häufig auch Vorbilder. Mit ihren Ratschlägen stehen sie für viele ihrer Follower für ein gutes, anzustrebendes Leben. Ole Nymoen und Wolfgang M. Schmitt unterziehen die Sozialfigur des Influencers einer kritischen Analyse. In ihr verkörpere sich der gegenwärtige Konsumkapitalismus in all seiner Widersprüchlichkeit. Die Modernität der Kommunikation kaschiere dabei häufig nur die Vermittlung tradierter Geschlechter-, Körper- und Schönheits- sowie Konsumnormen, die durch ihre Inszenierung auf den sozialen Plattformen als Ideale präsentiert und dadurch verfestigt würden." (Verlagsbeschreibung)
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"Este trabalho apresenta uma reflexão inicial sobre o conceito de influenciadores digitais, considerando as perspectivas anteriores dos estudos de celebridades, com objetivo de propor novas dimensões para a análise desse fenômeno circunscrito no ambiente da fé. Buscando apreender os fenômenos
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socioeclesiais gerados a partirdos processos interacionais em rede, pretende-se discorrer sobre métodos capazes de ajudar a compreender os elementos teológicos e comunicacionais que compõem o campo específico dos influenciadores digitais da fé." (Resumen)
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