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Publics in Africa in a Digital Age

Journal of Eastern African Studies, volume 13, issue 1 (2019), pp. 1-213

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Estudiar las audiencias: Tradiciones y perspectivas

Manuel Ignacio González Bernal, Sergio Roncallo Dow, Germán Arango Forero

Chía, Colombia: Universidad de La Sabana; Ediciones Universidad de Navarra (EUNSA) (2018), 336 pp.

"Este libro pretende plantear, cuando menos, algunas preguntas sobre el problema de las audiencias: ¿cuál es el efecto y el impacto que estas nuevas formas de categorizar a las audiencias pueden tener en la propia industria de los medios y los mercados de la comunicación? ¿Qué corrientes de est ... more

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ABC des Journalismus: Ein Handbuch

Claudia Mast (ed.)

Köln: Herbert von Halem Verlag, 13., völlig überarb. Aufl. (2018), 594 pp.

"Das bewährte Handbuch für die Redaktionsarbeit enthält alles, was ein Journalist für seinen Beruf wissen muss – über sein Handwerk, den redaktionellen Arbeitsprozess und die Rahmenbedingungen für seine Arbeit. Zum journalistischen Handwerk gehören Recherche, Darstellungsformen und Formatie ... more

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Die Flüchtlingsdebatte in den Medien aus der Perspektive der Bevölkerung

Dorothee Arlt, Jens Wolling

Media Perspektiven, issue 6 (2017), pp. 325-337

"Die hier vorgestellte Untersuchung hatte zum Ziel, unterschiedliche Informationsnutzungstypen im Kontext der Flüchtlingsdebatte in der Bevölkerung Deutschlands zu identifizieren und anhand ihrer persönlichen Merkmale, ihrer Einstellungen gegenüber Geflüchteten und der Flüchtlingspolitik sowie ... more

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Ukrainian Media Landscape - 2017

Kiev: Konrad-Adenauer-Stiftung (KAS) (2017), 45 pp.

"The main points regarding the freedom of expression decrease in Ukraine include: the restriction of access to information channels (Russian books, TV channels, films, social networks, mail servers, etc.); persecution, in particular the detention and imprisonment of citizens expressing separatist vi ... more

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When Audience Segmentation is Twofold: Differences in Media Consumption Along Race and Socio-Economic Background at a South African University

David Schieferdecker

African Journalism Studies, volume 38, issue 1 (2017), pp. 129-151

"Segmented media audiences often reflect deeper divides within a society. As the relationship between race and class is dynamically changing in South Africa, I investigate to what extent students from different racialised and socio-economic backgrounds differ in their media consumption habits. I con ... more

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Everyday Media Culture in Africa: Audiences and Users

Wendy Willems, Winston Mano (eds.)

London: Routledge (2017), 260 pp.

"This volume examines the lived experiences of Africans and their interaction with different kinds of media: old and new, state and private, elite and popular, global and national, material and virtual. By offering a comparative, critical and largely qualitative account of audiences and users across ... a range of national contexts in different regions of Africa, the book examines media through the voices and perspectives of those engaging with it rather than reducing audiences and users to numbers and statistics, ready to be exploited as potential target markets or as political constituencies. The critical, qualitative research perspective adopted in this book enables us to gain a better understanding of how African viewers, listeners and users make sense of a range of media forms; what role these play in their everyday lives and what audience and user engagement can tell us about how citizens perceive the state, how they imagine themselves in the wider world and how they relate to each other. The book argues that the experiences of audiences and engagements of users with a range of media—newspapers, radio, television, magazines, internet, mobile phones, social media—are always grounded in particular contexts, worldviews and knowledge systems of life and wisdom: ‘It is akin to the tortoise. The tortoise never leaves its shell behind. It carries it wherever it goes’ (Chivaura 2006: 221). African media audiences and users carry their contexts and cultural repertoires in the same way a tortoise carries its shell. Thus far, the bulk of academic research on media and communication in Africa has addressed the policy and regulatory aspects as well as the relation between media institutions and the state (Willems 2014a). While studies on media, democratization and press freedom are invaluable, the ways in which ordinary people make sense of, and relate to, media in their everyday lives are largely left beyond consideration. As Barber (1997: 357) has pointed out, ‘[w]hat has not yet been sufficiently explored is the possibility that specific African audiences have distinctive, conventional modes and styles of making meaning, just as performers/speakers do. We need to ask how audiences do their work of interpretation’." (Page 4) more

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Die Beobachtung als Methode in der Kommunikations- und Medienwissenschaft

Volker Gehrau

Konstanz: UVK, 2., völlig überarb. Aufl. (2017), 168 pp.

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Qualitative Medienfoschung: Ein Handbuch

Lothar Mikos, Claudia Wegener (eds.)

Konstanz: UVK, 2nd ed. (2017), 642 pp.

"Auf die theoretischen Grundlagen qualitativer Medienforschung folgen in einem zweiten Teil die wichtigsten Fragen zum Forschungsdesign. Kern des Buches sind dabei die verschiedenen Erhebungsmethoden, wie Inhaltsanalyse, Interview, Gruppendiskussion, Beobachtung, Experiment oder szenisches Spiel. We ... more

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Networks of Communication in South Africa: New Media, New Technologies

R. Sooryamoorthy

Cambridge: Cambridge University Press (2017), xii, 288 pp.

"R. Sooryamoorthy examines the development of communication patterns, social contacts and networks in South Africa. Based on pioneering quantitative and qualitative data, he analyses trends in changing media use in Africa, showing the development of the use of new media for communication by South Af ... more

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The Media and the Mundane: Communication Across Media in Everyday Life

Kjetil Sandvik, Anne Mette Thorhauge, Bjarki Valtysson (eds.)

Göteborg: Nordicom (2016), 159 pp.

"This book provides a variety of cases and theoretical insights that touch upon communication across media in everyday life. The cases favour user perspectives and are focused on coordinating mundane activities on smartphones, the role played by apps when exercising, the use of self-organised Facebo ... more

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Rezipientenforschung

Helena Bilandzic, Friederike Koschel, Nina Springer, Heinz Pürer

Konstanz: UVK (2016), 215 pp.

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Thirty Rising Media Markets 2016

Anne Austin, Jonathan Barnard, Nicola Hutcheon

London: ZenithOptimedia (2016), 51 pp.

"The markets we do include are a very diverse bunch, from the very closed and politically tightly controlled such as Laos; through a large number of nations on the African continent which have seen a sudden improvement in digital infrastructure thanks to the landing of several new submarine intercon ... more

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Journalismes d'Afrique
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Marie-Soleil Frère

Louvain-la-Neuve: De Boeck (2016), 386 pp.

"Cet ouvrage explore les systèmes médiatiques d’Afrique subsaharienne francophone et propose des clés pour aborder leurs spécificités via nombre d’éléments historiques, politiques, sociologiques, juridiques, économiques et technologiques, indispensables pour les replacer dans leur contex ... more

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Panorama de los medios en Ecuador: Sistema informativo y actores implicados

Mirjam Gehrke, Nelsy Lizarazo, Patricia Noboa, David Olmos, Oliver Pieper

Bonn: Deutsche Welle DW Akademie (2016), 62 pp.

"En Ecuador escasean tanto los análisis de los medios de comunicación privados, públicos o comunitarios, como del consumo mediático o de la formación periodística. Los pocos datos disponibles han impedido que se puedan realizar estudios complejos y exhaustivos. El presente informe se centra en ... more

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¿La estrategia de medios de tu compañía tiene la dirección adecuada? Estudio de la publicidad en los medios de comunicación masiva en México: Eficiencia, alcance, impacto y experiencia

Gilberto Lozano Meade, Patricia Moreno

Mancera; Ernst & Young (2015), 34 pp.

"Actualmente, México se compone en mayor medida de una población joven. Esto implica un beneficio considerable para el desarrollo económico del país; no obstante, la evolución hacia una sociedad encabezada por adultos mayores presenta un futuro lleno de desafíos, no solo económicos, sino publ ... more

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Media, Race and Crime: Racial Perceptions and Criminal Culpability in a Multiracial National Context

Seow Ting Lee, Nguyen Phuoc Thien

International Communication Gazette, volume 77, issue 1 (2015), pp. 24-50

"This study contributes to the limited literature on race and crime in a multicultural Asian context. Based on a survey in Singapore, where multiracialism is a fundamental political pillar and yet discourse about race is mostly shunned, the findings suggest a relationship between media consumption a ... more

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Veränderungen und Grundcharakteristik der MedienNutzerTypen

Matthias Eckert, Sylvia Feuerstein

Media Perspektiven, issue 11 (2015), pp. 482-496

"Die Stärke der MedienNutzerTypologie (MNT) bei der Positionierung und Steuerung von Medienangeboten liegt insbesondere in der Segmentierung von soziodemografisch scheinbar homogenen Gruppen. Spaßorientierte und Zielstrebige gehören zwar der gleichen (jungen) Generation an, unterscheiden sich abe ... more

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The Handbook of Media Audiences

Virginia Nightingale (ed.)

Malden, Mass. et al.: Wiley Blackwell (2014), xiii, 540 pp.

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Meanings of Audiences: Comparative Discourses

Richard Butsch, Sonia Livingstone (eds.)

London; New York: Routledge (2014), xi, 206 pp.

"With essays on audiences in ancient Greece, early modern Germany, Soviet and post-Soviet Russia, Zimbabwe, contemporary Egypt, Bengali India, China, Taiwan, and immigrant diaspora in Belgium, each chapter examines the ways in which audiences are embedded in discourses of power, representation, and ... more

Journalismes d'Afrique Top Insights

Journalismes d'Afrique
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