"This chapter describes how digital storytelling can be used as a method for data collection. The author’s dissertation study is used to demonstrate the practical application of this method." (Abstract)
"Wie funktioniert das Prinzip Storytelling und warum wird es die Kommunikations-Strategie von Marken und Unternehmen in Zukunft bestimmen? Spannend und unterhaltsam beantwortet Anja Fordon diese Fragen. Zahlreiche Praxisbeispiele und wirkungsvolle Tipps und Tools helfen Marketingverantwortlichen und
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Unternehmen sich neu, wertvoll und nachhaltig zu positionieren. Die Autorin präsentiert einen vollständigen Leitfaden zur Entwicklung Ihres persönlichen Storytelling-Stils, der sich im Marketing und PR-Alltag als überaus hilfreich bewährt hat. Zudem erklärt sie, warum neue Generationen einen neuen Ansatz im Marketing erwarten und legt dies - erfrischend provozierend und fundiert - aus sozio-kultureller und psychologischer Perspektive dar. Ihre Einsicht lautet: In Zeiten extremer Veränderungen, Gewalt, Terrorismus, politischer Instabilität, Digitalisierung und Globalisierung kommen wir Menschen wieder an einen Punkt der Sinnzäsur. Der Wunsch nach mehr Realität, nach Bedeutung und Sinn beschäftigt uns. Für Markenverantwortliche heißt das, Vermarktung als Konzept kritisch zu hinterfragen und neu zu erfinden. Authentisches Storytelling bietet einen Schlüssel dazu." (Verlagsbeschreibung)
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"The model of journalism we practice in Asia is an adversarial one driven by conflict reporting, a model we have borrowed from the West. This book is an outcome of a project implemented by the Faculty of Communication Arts of Chulalongkorn University and funded by the International Program for the D
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evelopment of Communications (IPDC) of UNESCO. The project incorporates Asian philosophical ideas and communication theories emanating from Buddhist, Hindu, and Confucius teachings for developing a curriculum to train Asian journalists. It is designed to frame a new paradigm of reporting tha could form a new approach to development communication. It covers areas such as realizing social harmony, protecting nature and environment, respecting cultural diversity, and encouraging sufficiency economic models. This book focuses on using such a path of communication to promote sustainable development." (Preface)
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"Beim Stichwort „mündliches Erzählen“ denkt man hierzulande vor allem an „Märchen“, kurze und wundersame Erzählungen der Landbevölkerung vergangener Zeiten. Tatsächlich aber kannten alle Kulturen raffinierte Erzählkünste, die häufig auch Schriftliteratur und Theater inspirierten. Au
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s historischen Berichten über Erzähler und ihre Auftritte, ethnologischen Forschungen und nicht zuletzt durch zahlreiche Erzählungen der verschiedenen Kulturen entsteht eine ebenso informative wie vergnügliche Kulturgeschichte des mündlichen Erzählens. Die bezeichnenden Formen und Funktionen der vielfältigen Erzähltraditionen ergeben ein schillerndes Bild der Kommunikationsform „Erzählen“: die Interaktion zwischen Erzähler und Hörern in den Dörfern Afrikas etwa, die Improvisationstechnik der Epenerzähler Mittelasiens oder die Unterschiede zwischen männlichem und weiblichem Erzählen im islamischen Orient. Öffentliches Erzählen diente stets auch der Verständigung über Werte und Einstellungen. Die modernen Massenmedien können den interagierenden Erzähler nicht ersetzen, was verständlich macht, warum dieses „Urmedium“ neuerdings auch in der „Mediengesellschaft“ wieder eine überraschende Faszination ausübt." (Verlagsbeschreibung)
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"Climate change is as much a cultural phenomenon as it is a natural one. This book is about those cultural patterns that surround our perception of the environmental crisis and which are embodied in the narratives told by climate change advocates. It investigates the themes and motifs in those narra
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tives through the use of narrative theory and cultural sociology. Developing a framework for cultural narrative analysis, Climate Change and Storytelling draws on qualitative interviews with stakeholders, activists and politicians in the USA and Germany to identify motifs and the relationships between heroes, villains and victims, as told by the messengers of the narrative." (Publisher description)
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"Why has the Taliban been so much more effective in presenting messages that resonate with the Afghan population than the United States, the Afghan Government and their allies? This book, based on years of field research and the assessment of hundreds of original source materials, examines the infor
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mation operations and related narratives of Afghan insurgents, especially the Afghan Taliban, and investigates how the Taliban has won the information war. Taliban messaging, wrapped in the narrative of jihad, is both to the point and in tune with the target audiences it wishes to influence. On the other hand, the United States and its Kabul allies committed a basic messaging blunder, failing to present narratives that spoke to or, often, were even understood by their target audiences. Thomas Johnson systematically explains why the United States lost this "battle of the story" in Afghanistan, and argues that this defeat may have lost the U.S. the entire war, despite its conventional and technological superiority." (Publisher description)
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"This book is the perfect guide to aspiring storytellers as it illustrates the different manner of how and why stories are told, and how to make them "interactive." Storytelling features heavy game development as a method of storytelling and delivery, and how to develop compelling plots, characters,
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settings, and actions inside a game. The concept of digital storytelling will be explored, and how this differs from previous incarnations of mediums for stories." (Publisher description)
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"Narrative is essential for public engagement with global poverty. Stand Up Planet, a documentary about global development, was produced to evaluate the effects of a little-utilized nonfiction comedy narrative. Using a pretest–posttest experimental design, this study examines shifts in U.S. audien
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ce engagement with global poverty after watching Stand Up Planet, compared with a somber documentary, The End Game. Both documentaries increased awareness of global poverty, support for government aid, knowledge, and intended actions. However, Stand Up Planet produced significantly larger gains in awareness, knowledge, and actions; these effects were mediated by the narrative’s relatability, positive emotions, and entertainment value. The End Game’s effects were mediated by narrative transportation and negative emotions. Implications for narrative in social change campaigns are discussed." (Abstract)
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"Dieses Buch erklärt praxisnah, wie Storytelling, eine Methode des narrativen, auf Geschichten und Erzählungen beruhenden Wissensmanagements, in allen betrieblichen Handlungsfeldern - vom Qualitäts- über das Informations- bis zum Change Management - eingesetzt werden kann: Beteiligte werden zu a
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bgeschlossenen Projekten befragt, die Antworten werden in leicht verständliche, spannende Geschichten verpackt - und so wird das im Unternehmen vorhandene Wissen genutzt, so kann aus erfolgreichen und weniger erfolgreichen Abläufen gelernt werden." (Verlagsbeschreibung)
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"Fernandes considers the rise of storytelling alongside the broader shift to neoliberal, free-market economies. She argues that stories have been reconfigured to promote entrepreneurial self-making and restructured as easily digestible soundbites mobilized toward utilitarian ends. Fernandes roams th
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e globe and returns with stories from the Afghan Women's Writing Project, the domestic workers movement and the undocumented student Dreamer movement in the United States, and the Misión Cultura project in Venezuela. She shows how the conditions under which certain stories are told, the tropes through which they are narrated, and the ways in which they are responded to may actually disguise the deeper contexts of global inequality. Curated stories shift the focus away from structural problems and defuse the confrontational politics of social movements." (Back cover)
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"The article outlines some of the ways in which an understanding of policymaker psychology and factors such as group dynamics and political context are reflected in the grey literature, and the implications of this for understanding the role of storytelling in political advocacy. It highlights pract
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ical advice about storytelling that emerges from the literature, and presents four case studies illustrating aspects of storytelling in action. It concludes by identifying the implications for scientists and other advocates of“evidence informed policymaking”, practitioners and policymakers." (Abstract)
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"This handbook is designed to provide tools for civil society institutions interested in developing and utilizing participatory videos as part of their toolkit. It is intended to serve as a practical guide for aiding organizations to conceptualize, produce, and screen participatory videos in communi
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ty settings. Participatory video is a tool for positive social change, used across the globe as a means of empowering marginalized communities to take control of their destinies. This handbook outlines the Michigan State University approach to participatory video. Our approach differs from traditional participatory video methods in its emphasis on the use of video as a scalable teaching tool rather than advocacy. Our approach focuses on integrating farmers' stories in a narrative storytelling style in order to enhance the relevance of agricultural information for local communities." (Foreword)
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