"The fifth edition [...] cuts across print, TV, film, music, radio and digital media. In the process, the book takes you through the current trends, history, business dynamics and regulation in media, and provides a glimpse into the future of each of these segments." (Back cover)
"This volume provides a critical examination of the evolution of platform economies in India. Contributions from leading media and communications scholars present case studies that illustrate the social and economic ambitions at the heart of Digital India. Across interdisciplinary domains of busines
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s, labour, politics, and culture, this book examines how digital platforms are embedding automated systems into the social fabrics of everyday life." (Publisher description)
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"There are still opposing and restraining forces to globalization processes taking place in media, and the global mediascape comprises international, regional and local markets, and global and local players, which in recent years have evolved at an uneven pace. By analyzing similarities and differen
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ces in a landscape where driving forces of globalization meet locally situated audiences and institutions, this volume unveils a complex, contested space comprising global and local players, whose success is determined by both their national and international dimensions. It guides its readers to the geographical and intellectual exploration of the international media landscape, analyzing the global and local media players and their modus operandi." (Publisher description)
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"Esta obra colectiva de 25 capítulos cuenta con la visión de más de 60 expertos de la comunicación digital de cinco países y está avalada por grupos de investigación de universidades de primer nivel, así como de resultados de proyectos de investigación europeos e iberoamericanos. Asistimos
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a un replanteamiento de las bases del periodismo, de la gestión y transmisión de la información, de los formatos y géneros con los cuales se puede contar, incluso de cómo se hacen las noticias o de quiénes las cuentan; a la vez de explorar los fenómenos más actuales de la comunicación como la posverdad, las fake news, el storytelling, los influencers, la gamificación, el machine-learning y el big data, entre otros." (Cubierta del libro)
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"In Convergence 3.0, the dynamics of competition are evolving while a cohort of ever-expanding supercompetitors and more focussed players strive to build relevance at the right scale. And business models are being reinvented so all players can tap into new revenue streams, by, for example, targeting
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fans and connecting more effectively with customers to develop a membership mind-set. The pace of change isn’t going to let up anytime soon. New and emerging technologies such as artificial intelligence and augmented reality will continue to redefine the battleground. In an era when faith in many industries is at an historically low ebb and regulators are targeting media businesses’ use of data, the ability to build and sustain consumer trust is becoming a vital differentiator. The result? To succeed in the future that’s taking shape, companies must reenvision every aspect of what they do and how they do it. It’s about having, or having access to, the right technology and excellent content, which is delivered in a cost-effective manner to an engaged audience that trusts the brand." (Page 2)
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"To thrive in a marketplace that is increasingly competitive, slower-growing, and dependent on personal recommendations, companies must develop strategies that engage, grow, and monetize their most valuable customers — i.e., their fans. To do so, they must combine excellent content with breadth an
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d depth of distribution, and then bring it all together in an innovative user experience, in which the content is discoverable easily on an array of screens and at an attractive price. Simply capturing the natural growth in consumers and their uptake of services and content with existing approaches is no longer sufficient. Across the industry, the resulting quest to create the most compelling, engaging, and intuitive user experiences is now the primary objective for growth and investment strategies — and technology and data lie at their center." (Executive summary)
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"Offering a rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia deconstructs the dynamics of “stardom” and celebrity endorsement in East Asia, and examines its impact on marketing communications and media. Through first
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-hand interviews with celebrities and entertainment industry practitioners, the book discusses the social, cultural and economic influences of celebrity through topics such as self-identity, celebrity-driven consumer behaviour, gender and race stereotypes, idol worship, etc. Interviews with celebrities such as Kai-Wah Kwok, Bob Lam, Denise Ho, Hilary Tsui and Francis Mak present the reader with insider accounts of celebrity formation, management and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan." (Publisher description)
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"Video games have become a global industry, and their history spans dozens of national industries where foreign imports compete with domestic productions, legitimate industry contends with piracy, and national identity faces the global marketplace. This volume describes video game history and cultur
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e across every continent, with essays covering areas as disparate and far-flung as Argentina and Thailand, Hungary and Indonesia, Iran and Ireland. Most of the essays are written by natives of the countries they discuss, many of them game designers and founders of game companies, offering distinctively firsthand perspectives. Some of these national histories appear for the first time in English, and some for the first time in any language." (Back cover)
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"The Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India—print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, v
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aluations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment business. The outstanding feature of the fourth edition is a new chapter on digital media—arguably, the first ever look at digital media from a comprehensive business perspective. This looks at everything from history to business dynamics and the major issues digital media faces in India. This edition tackles regulation with more detail than any of the previous ones. There is one large case study on the quality of regulation in India and several caselets such as the ones on copyright law, defamation law and how it works for social media." (Publisher description)
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"Since the late 1990s South Korea has emerged as a new center for the production of transnational popular culture – the first instance of a major global circulation of Korean popular culture in history. Why popular (or not)? Why now? What does it mean socially, culturally and politically in a glob
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al context? This edited collection considers the Korean Wave in a global digital age and addresses the social, cultural and political implications in their complexity and paradox within the contexts of global inequalities and uneven power structures. The emerging consequences at multiple levels – both macro structures and micro processes that influence media production, distribution, representation and consumption – deserve to be analyzed and explored fully in an increasingly global media environment. This book argues for the Korean Wave’s double capacity in the creation of new and complex spaces of identity that are both enabling and disabling cultural diversity in a digital cosmopolitan world." (Publisher description)
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