"Superseded by television as the primary source of entertainment and information, radio still has a unique place in the mass media spectrum. At once powerfully pervasive and totally invisible, it's a fascinating subject for study. On Air adopts a wide-ranging theoretical and critical approachto prov
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ide an in-depth examination of radio's codes (speech, music, noise, and silence), the conventions of using these codes, and the dominant modes of reception. The text offers a vocabulary and methodology for analyzing radio programs, drawing on work by both media theorists and professionalbroadcasters in Britain, Australia, and North America. Written by an academic and a practitioner, On Air provides a critical overview of radio for media students, as well as suggestions for practical activities, a time-line of major events in the history of radio, and a glossary of key terms." (Publisher description)
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"O livro se concentra no uso do microfone no rádio. Mas vale para qualquer situação. Primeiro apresenta um panorama do radio no Brasil e como é a programação radiofônica. Segunda apresenta a prática, ensinando as técnicas necessárias para bem falar ao microfone." (Descrição da editora)
"With Britain's first two national commercial radio stations - Virgin 1215 and Classic FM - already on the air, the 90s are set to bring unprecedented expansion to the national, regional and local radio station network - and yet more controversy over the role of the BBC. In this new edition of Under
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standing Radio, Andrew Crisell re-addresses the characteristics of this fascinating and paradoxical medium. He explores how radio processes such genres as news, drama and comedy in highly distinctive ways, and how the listener's use of the medium has important implications for audience studies. In addition, Andrew Crisell's revised historical account of radio brings the reader right up to date, and includes a brand new chapter on talk-and-music radio - the format adopted by so many of the new stations - in which he explains why the sound medium, even more than television, has played such a crucial role in the development of modern popular culture. This new edition of Understanding Radio will be essential reading both to students of the media, and to those with a practical involvement in programme production." (Publisher description)
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