mediadev library

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Participant's Module
Key Guidance

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES);Universidad del Norte (2019), vii, 64 pp.

"This module presents a step-by-step process that will enable members of organisations, or campaigns, interested in improving their visibility and impact, to formulate effective communication strategies for social and behavioural change Chapter One includes elements that help situate the design of t ... more

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module
Key Guidance

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES);Universidad del Norte (2019), vii, 82 pp.

"This module provides key conceptual and theoretical elements for participants to gain a deeper understanding of the underlying processes and methodologies that guide the design, implementation and evaluation of a communication strategy. There are many definitions and approaches that vary depending ... upon the type of communication approach, and the specific development and social change issues being addressed. While this is not meant to be an academic text and is purposefully written in a way that is accessible to multiple audiences, it does include relevant academic references for those readers interested in the rich communication for development literature. Chapter One includes a general approach to strategic planning in social organisations. It is expected to help assist understanding of how a communication strategy must be formulated as an integral component of the policies and strategic focus areas of the organisation. Chapter Two briefly discusses key concepts and theoretical shifts around communication, culture, development and social change processes. As communication processes often entail a political perspective, these processes are linked with the goal of strengthening democracy and citizenship, as well as with the achievement of development objectives such as the Sustainable Development Goals and their corresponding targets. This chapter also discusses inclusive perspectives, particularly in relation to gender and human rights. Chapter Three includes a brief history of the evolution of conceptual approaches in the field of communication for development, many of which are derived from important transformations in development efforts over the last 70 years, as well as reformulations of the role played by communication in those processes. Chapters Three and Four introduce key communication models and strategies for social and behaviour change. These chapters emphasise conceptual elements and highlight specific methodological elements that are discussed in detail in the Participant’s Module. Finally, Chapter Five provides core concepts and definitions about designing, implementing and evaluating communication strategies for development and social change, including formative research, strategy design, and monitoring and evaluation. Specific guidance on how to implement each of these steps is provided in the Participant’s Module." (Overview, page vii) more

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Facilitator's Module
Key Guidance

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES);Universidad del Norte (2019), ix, 21 pp.

"This module provides methodological support for the facilitation of workshops aimed at assisting social, community, state and non-governmental organisations in the formulation of communication strategies for development and social change. Facilitators are advised to use this module to plan and prep ... more

External Link (9)

WorldCat (7)

Communication for Social Change: Context, Social Movements and the Digital

Pradip Thomas

Los Angeles et al.: Sage (2019), viii, 216 pp.

"Communication for Social Change: Context, Social Movements and the Digital is a critical introduction to communication for social change (CSC) theory. The book presents refreshingly new perspectives and specifically makes the case for CSC theory to factor in context, leanings from social movements ... more

External Link (11)

Google Scholar (7)

Media Solidarities: Emotions, Power and Justice in the Digital Age

Kaarina Nikunen

Los Angeles: Sage (2019), viii, 199 pp.

"Drawing on social theory, political economy and cultural studies, 'Media Solidarities' explores the way in which media can both enable and obstruct meaningful bonds of solidarity and positive social change. Written in a highly approachable style, it ties theory to contemporary world events and medi ... more

External Link (15)

Documentary Resistance: Social Change and Participatory Media

Angela J. Aguayo

New York: Oxford University Press (2019), xiii, 280 pp.

"The potential of documentary moving images to foster democratic exchange has been percolating within media production culture for the last century, and now, with mobile cameras at our fingertips and broadcasts circulating through unpredictable social networks, the documentary impulse is coming into ... more

External Link (11)

Google Scholar (12)

WorldCat (10)

Catalysing Social Change in Ho Chi Minh City, Vietnam: Evaluating the LIN Model of Participatory Community Development

Chau Doan-Bao, Evangelia Papoutsaki, Giles Dodson

Community Development Journal, volume 54, issue 3 (2019), pp. 519-540

"In communication for social change, a catalyst can play an important role in creating dialogue within the community, leading to collective actions and providing solutions for common problems. In urban communities of developing countries, this role is more essential because of the complexities of ur ... more

External Link (9)

Community Radio's Amplification of Communication for Social Change

Juliet Fox

Cham: Palgrave Macmillan (2019), xvii, 231 pp.

"This book explores how community radio contributes to social change. Community radio remains a unique communication platform under digital capitalism, arguably capable of expanding the project of media democratisation. Yet there is a lack of in-depth analysis of community radio experience, and a de ... more

External Link (9)

Communicating for Social Change: Meaning, Power, and Resistance

Mohan Jyoti Dutta, Dazzelyn Baltazar Zapata (eds.)

Singapore: Palgrave Macmillan (2019), xx, 413 pp.

"The book covers the trajectories and trends in social change communication, engaging the key theoretical debates on communication and social change. Attending to the concepts of communication and social change that emerge from and across the global margins, the book works toward offering theoretica ... more

External Link (11)

Google Scholar (11)

WorldCat (11)

Small Group Discussion to Promote Reflection and Social Change: A Case Study of a Half the Sky Intervention in India

Lauren Kogen

Community Development Journal, volume 54, issue 4 (2019), pp. 695-712

"An important sub-discipline within the field of Communication and Social Change addresses how meaningful participation can be practically implemented. This article presents the case of an intervention developed by the NGO ‘Half the Sky Movement’ and reflects upon how participation took shape wi ... more

External Link (10)

Movie Making as Critical Pedagogy: Conscientization Through Visual Storytelling

Grady Walker

Cham: Palgrave Macmillan (2018), xx, 216 pp.

"Can the stories people tell influence the way they see the world? This book seeks to address that question through a study of the viability of movie making as a critical pedagogy activity. Positioned at the intersection of education and communication for social change, it explores the relationship ... more

External Link (7)

Google Scholar (7)

WorldCat (6)

Youth-Led Communication for Social Change: Empowerment, Citizen Media, and Cultures of Governance in Northern Ghana

Lise Grauenkaer, Thomas Tufte

Development in Practice, volume 28, issue 3 (2018), pp. 400-413

"This article critically assesses the possibilities and limitations of strategic communication initiatives to enhance cultures of governance among youth in Northern Ghana. The analysis is embedded within contemporary debates about communication and social change, with particular focus upon dynamics ... more

WorldCat (9)

Using Media for Social Innovation

Aneta Podkalicka, Ellie Rennie

Bristol; Chicago: intellect (2018), 158 pp.

"The book's structure alternates between context (including theory and policy) and cases. Each case is discussed in relation to a particular aspect of social innovation: Chapter 2 discusses three projects, all of which tackle environmental change and demonstrate the ways in which social innovation m ... edia works across local and networked cultures. Chapter 4 delves into the human rights organization, WITNESS, and discusses the concept of systems change, where making a difference requires coordinating interconnected elements within the socio-technical system. Chapter 6 looks at two youth media organizations to unpack how innovation and development can sometimes demand different approaches and organizational structures. Chapter 8 discusses an Indigenous leadership programme that uses the format of a catwalk event, showing how social networks and entertainment can be used to propel novel responses to disadvantage. Chapters 3, 5, 7 and 9 provide conceptual tools for navigating the social innovation media field: Chapter 3 discusses the origin and meaning of social innovation, including the growin interest in the contribution of digital media and technologies. Chapter 5 maps social innovation media onto evolving cultural policy discourses. We also attempt to measure the size of the social innovation media field in one country (Australia) to illustrate the difficulties in defining the field through data. Chapter 7 examines the social innovation media workforce and the motivations that underpin it. Through a qualitative analysis of youth media programmes in the United States and Australia, we show how idealistic and pragmatic motivations, as well as social interactions and cooperative mechanisms propel these media projects. Chapter 9 covers social impact evaluation. We look at the importance of context specific approaches (across qualitative and quantitative methods), the role of evaluation as a learning and feedback mechanism for organizations, as well as issues of scale and replicability. The final chapter brings together the various themes of the book and discusses the key challenges for policy and research. We have also provided a short summary of the pragmatic insights we derived from our research, written specifically for social innovation practitioners." (Pages 12-13) more

Shifting Norms - Changing Behavior - Amplifying Voice: What Works? 2018 International SBCC Summit. Summit Report

International SBCC Summit (2018), 24 pp.

"From HIV to Ebola, from gender discrimination and violence to infant mortality, from malaria to climate change and access to justice, evidence shows that Social and Behavior Change Communication (SBCC) works. It is critical to strengthening the agency of ordinary people, transforming societies and ... more

Communication for Development: Case Study Compendium 2013-2017

New Delhi: UNICEF (2018), 205 pp.

"This compendium of 15 SBCC cases presents results and learning from the Communication for Development (C4D) cross-sectoral interventions from 15 states of India – all implemented during the country programme 2013- 2017. Additionally, a national level C4D Results Report ‘Resonating Change’ has ... more

External Link (7)

WorldCat (7)

The Importance of Paulo Freire to Communication for Development and Social Change

Ana Fernández-Aballí Altamirano

In: Handbook of Communication for Development and Social Change

Jan Servaes (ed.)

Singapore: Springer (2018), 19 pp.

"Paulo Freire (1921–1997) was the father of critical pedagogy, popular education, and participatory action research (PAR), as well as a basic reference of liberation theology and of Latin American critical theory and a precursor of the epistemologies of the south. His main work, Pedagogy of the Op ... more

External Link (8)

Communication, Social Movements, and Collective Action: Toward a New Research Agenda in Communication for Development and Social Change

Rafael Obregón, Thomas Tufte

Journal of Communication, volume 67, issue 5 (2017), pp. 635-645

"The growing emphasis on collective action raises new questions for research and practice in communication for development and social change. What actors drive processes of collective action? What are the communication features of their interventions? What type of social change processes do they enh ... more

Google Scholar (7)

WorldCat (7)

Communication and Social Change: A Citizen Perspective

Thomas Tufte

Malden, Mass.: Polity Press (2017), 256 pp.

"Drawing on examples ranging from the Indignados movement in Spain to media activists in Brazil, from rural community workers in Malawi to UNICEF's global outreach programs, [the author] presents cutting-edge debates about the role of media and communication in enhancing social change. He offers bot ... more

Comunicación y sociedades en movimiento: La revolución sí está sucediendo

Paula Restrepo, Juan Carlos Valencia, Claudio Maldonado Rivera (coord.)

Quito: CIESPAL (2017), 362 pp.