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Strategic Communication: Campaign Planning

James Scott Mahoney

London; New York: Routledge, 3rd ed. (2023), xx, 278 pp.

"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium ... more

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CRS’ Social and Behavior Change Guide
Key Guidance

Amy Ellis, Mary Packard-Winkler, Meredith Stakem, Virginia Williams et al.

Baltimore, MD: Catholic Relief Services (CRS) (2023), ix, 257 pp.

"[This is] a practical tool to guide CRS’ Social and Behavior Change (SBC) work across all program sectors. It provides: an understanding of basic principles of human behavior and social change; definitions of key terms and concepts; explanation of the essential steps in the social and behavior ch ... more

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Finding the Right Message Framing to Create Demand: A Guide for Rapid Message Framing Testing

Durham: FHI 360 (2023), 26 pp.

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Message Testing in India for COVID-19 Vaccine Uptake: What Appeal and What Messenger Are Most Persuasive?

Rupali J. Limaye, Daniel J. Erchick, Kristian Balgobin, Alexandra Michel, Gretchen Schulz

Human Vaccines & Immunotherapeutics, volume 18, issue 6 (2022), 13 pp.

"Few studies have examined the relationships between the different aspects of vaccination communication and vaccine attitudes. We aimed to evaluate the influence of three unique messaging appeal framings of vaccination from two types of messengers on COVID-19 vaccine acceptance in India. We surveyed ... more

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Approach to Inclusive Advocacy

Network for Religious & Traditional Peacemakers (2022), 2 pp.

"Inclusive advocacy is mindful of the impact of its goals and objectives on all members of society and ensures that those directly impacted are adequately represented. Strong and inclusive advocacy campaigns build commitment and a cohesive vision among those involved and speak with a strong and unit ... more

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Social and Behaviour Change Strategy. Volume I: Policy & Strategic Approach

Adrita Bagchi

New Delhi: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2022), 127 pp.

"The Government of Madhya Pradesh is committed to ensure the overall development of all its residents, especially women and children. The Department of Women and Child Development (DWCD) works to sustainably improve health and nutrition outcomes for women of reproductive age and children below 6 yea ... rs, enable holistic development and protection of children and ensure safety, equity and empowerment of women. The department implements the Integrated Child Development Services (ICDS) scheme for improving maternal and infant nutrition and health. It also implements the Integrated Child Protection Scheme (ICPS) and various other schemes and programmes for health, gender equality and women empowerment. Over the years, a lot of progress has been made. However, there are still a few indicators that are not doing well as expected. Census 2011, National Family Health Survey – 4 (2015-16) and NFHS-5 (2019-21) have found that low sex ratio, lack of women empowerment, experiencing gender-based violence, substance abuse, low female literacy, child marriage and small landholdings are some of the determinants of poor health and empowerment of women and children. Individual and community behaviours, attitudes, social norms and practices are some of the reasons for such indicators. To bring about an improvement in these indicators and positively transform the status of women and children in Madhya Pradesh, a comprehensive state-specific social and behaviour change (SBC) strategy has been developed for DWCD. This strategy is supported by the recommendations provided in the department’s other policies. The state’s Nutrition Policy (2020-30) emphasizes on the importance of designing SBCC plans in local dialects for its acceptability and greater involvement of the community. The centre’s Poshan Abhiyan which DWCD follows stresses on community mobilisation and behaviour change, highlighting the need to take-up sustained efforts requiring multi-pronged approach and bring grass-root synergy and convergence. The state’s Child Protection Policy (2020) also highlights the need to build awareness and stakeholder capacities to strengthen implementation and the enabling environment to ensure child well-being and protection. This document details the SBC strategy which includes thematic area-wise priority and desired behaviours that should be practised by the target groups for improved indicators, barriers and enablers to its adoption, key messages to be communicated and strategic approach and interventions that will facilitate positive change." (Introduction) more

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Elaboración de productos accesibles en el entorno digital: Guía práctica

Adriana Zanutigh (comp.)

Asociación por los Derechos Civiles (ADC) (2021), 46 pp.

"[...] la presente Guía Práctica aspira a condensar soluciones posibles y recomendaciones relativas a la multiplicidad de variantes que hay que tener en cuenta al momento de construir productos de difusión que consideren las distintas necesidades de accesibilidad para incluir a todas las personas ... more

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Social Media for Behaviour Change Toolkit (SM4BC) for Disaster Preparedness and Disaster Risk Reduction in Latin America and the Caribbean
Key Guidance

Nedra Kline Weinreich

Geneva: International Federation of Red Cross and Red Crescent Societies (IFRC) (2021), 170 pp.

"This toolkit will help you to learn and apply the most important concepts of behaviour change to use in your social media planning, content development and outreach. In fact, the ideas you’ll gather here can help you with all aspects of your program’s communications and project design. The acti ... more

Google Scholar (7)

WorldCat (9)

Kommunikationskampagnen im Gesundheitsbereich: Grundlagen und Anwendungen
Key Guidance

Top Insights

Heinz Bonfadelli, Thomas N. Friemel

Köln: Herbert von Halem Verlag, 3., völlig überarb. Aufl. (2020), 256 pp.

"Dieses Buch bietet eine systematische Einführung in die wichtigsten Theorien der Kommunikationswissenschaft und Gesundheitspsychologie sowie deren Anwendung in Kommunikationskampagnen. Basierend auf dem aktuellen Forschungsstand wird aufgezeigt, welche Strategien für die gezielte Veränderung von ... more

External Link (16)

IOM Public Communication Campaign Toolkit
Key Guidance

Geneva: International Organization for Migration (IOM) (2020), 86 pp.

"IOM seeks to provide practical guidance on designing, delivering and evaluating effective communication campaigns relating to migration. The guidance covers different approaches, themes, programme areas and methods to improve relevance, audience participation and results. The aim is to identify and ... more

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Working Paper: Designing Narrative-Based CVE Products with a Structured Professional Judgment Approach

Jörg Peschaka

Journal for Deradicalization, issue 25 (2020), pp. 158-196

"Inspired by methods used in risk assessment, this paper suggests a structured professional judgment approach (SPJ) to facilitate the decision-making process in expert group settings tasked with the development of narrative-based countering violent extremism (CVE) products. The added value of this c ... more

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Child’s Play: Cooperative Gaming as a Tool of Deradicalization

Asya Cooley, Skye Cooley

Journal for Deradicalization, issue 23 (2020), pp. 96-132

"This research project contributes to the CVE (countering violent extremism) literature by studying narratives as tools of reflections on self-identity designed intentionally within gaming exercises to help contextualize and account for as much environmental complexity as possible. This paper provid ... more

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Behavioral Science Tips for COVID-19 Communications

Southern Africa Labour and Development Research Unit (SALDRU);University of Pennsylvania, Center for Health Incentives & Behavioral Economics;Ideas42.org (2020), 2 pp.

"Human behavior plays a central role in reducing the spread of coronavirus. Communication by government entities and other trusted sources about desirable or mandated behaviors during the pandemic is critical. As policymakers, funders, and program staff, it is our responsibility to ensure that commu ... more

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Effective Anti-Corruption Messaging: Lessons from Ukraine

Jordan Gans-Morse

PONARS Eurasia (2018), 8 pp.

"This memo presents evidence based on a survey experiment embedded in a national survey of Ukrainians and a laboratory experiment conducted with Ukrainian university students. The findings indicate that anti-Corruption messaging that emphasizes the success of anti-Corruption campaigns (i.e., a “po ... more

Google Scholar (6)

WorldCat (8)

Persuasive Communication

James Brian Stiff, Paul A. Mongeau

New York; London: Guilford Press, 3rd ed. (2016), xvi, 383 pp.

"Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cogni ... more

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What Do You See? Design of a Communication Strategy to Promote Positive Change for Unorganized Workers in Karnataka, India

Sabina von Kessel

Bangalore: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2013), 61 pp.

"The specific objectives of this paper are to review and evaluate the print material used by the GIZ [in Karnataka] and examine if it can be read, understood and related to by the participants; to provide a channel for clear and understandable communication that supports and incorporates the visual ... more

CRS’ Social and Behavior Change Guide Key Guidance

Social Media for Behaviour Change Toolkit (SM4BC) for Disaster Preparedness and Disaster Risk Reduction in Latin America and the Caribbean Key Guidance

Kommunikationskampagnen im Gesundheitsbereich: Grundlagen und Anwendungen Key Guidance Top Insights

IOM Public Communication Campaign Toolkit Key Guidance

CRS’ Social and Behavior Change Guide
Key Guidance

Social Media for Behaviour Change Toolkit (SM4BC) for Disaster Preparedness and Disaster Risk Reduction in Latin America and the Caribbean
Key Guidance

Kommunikationskampagnen im Gesundheitsbereich: Grundlagen und Anwendungen
Key Guidance

Top Insights

IOM Public Communication Campaign Toolkit
Key Guidance