"This report provides an overview of media consumption from the perspectives of selected media practitioners in Cambodia and highlights some of the key communication tools, products, materials, and platforms they have used to reach their respective target audiences. This report maps trends across bo
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th traditional and digital media platforms. It describes how Cambodian media practitioners use different media platforms to reach and inform their target audiences. It also looks at how different media platforms, tools, and ideas can be used to engage Cambodian citizens, especially youth, on environment-related topics. The aim is to encourage active involvement in environmental issues. The findings reveal that digital platforms, especially Facebook, have become increasingly popular in recent years. According to the Media Mapping Report, in 2019, key digital media usage was as follows: 87 percent of Cambodians own a mobile phone; 12.5 million were active Internet users (out of a population of 16.4 M); 8.4 million were active social media users; 8.3 million were active Facebook users. Video is the top communication tool that the organizations used to reach specific audiences through storytelling and social media. The findings indicate that targeted media campaigns are the most effective communication and outreach initiatives, followed by celebration of special events, in which video is an effective tool. These campaigns and videos are delivered using Facebook, which is the top social media platform used to reach specific audiences, followed by YouTube and Instagram. The report found that news programs still attract large audiences on TV and radio. Hang Meas is the toprated TV station, followed by PNN and CTN, while ABC ranges among the top programs, followed by RFI/WMC and Vayo respectively. Based on this media mapping exercise, the team found that the USAID Cambodia Green Future Activity should employ an inclusive approach that involves target audiences – whether youth or the broader public – in all phases including design, implementation, monitoring and evaluation to ensure that the project reaches its objectives and goal. Development partners should explore multi-stakeholder strategies to implement project or campaign activities by using multi-platform approaches, such as using a mix of social and traditional channels to optimize reach and impact." (Executive summary)
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"The bulk of this report is based on data collected by a survey of more than 80,000 people in 40 markets and reflects media usage in January/February just before the coronavirus hit many of these countries. But the key trends that we document here, including changes in how people access news, low tr
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ust, and rising concern about misinformation have been a backdrop against which journalists, editors, politicians, and public health officials have been battling to reach ordinary people with key messages over the last few months.We know that this crisis has substantially increased the amount and frequency of news consumption as well as influenced attitudes to the news media, at least temporarily. We’ve captured this in a second set of polling data collected in April when the crisis was at its peak in some countries. This has helped us to see the impact of the crisis in terms of sources of news and also reminded us of the critical role that the news media play at times of national crisis, including documenting that people who rely on news media are better informed about the virus than those who do not. While many media companies have been enjoying record audience figures, news fatigue is also setting in, and the short-term and long-term economic impact of the crisis is likely to be profound – advertising budgets are slashed and a recession looms, threatening news media, some of whom are struggling with adapting to a changing world. Against this background, this year’s report also focuses on the shift towards paying for online news in many countries across the world, with detailed analysis of progress in three countries (the UK, USA, and Norway). This year, our report carries important data about the extent to which people value and trust local news, perhaps the sector most vulnerable to the economic shocks that will inevitably follow the health crisis itself. And we also explore the way people access news about climate change as well as attitudes to media coverage for the first time." (Foreword)
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"Most adult Namibians own mobile phones (88%) and radios (67%). Four in 10 (40%) own television sets, and one in four (25%) own computers. Daily Internet use has multiplied over the past decade, increasing from 5% in 2008 to 28% in 2019. But more than four in 10 Namibians (44%) still “never” use
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the Internet. The most common source of daily news for Namibians is the radio (62%), followed by TV (40%), the Internet (27%), social media (27%), and newspapers (23%). Among the three-fourths (76%) of adult Namibians who have heard of social media, half (51%) see its effects on society as positive, while one-fourth (24%) see them as negative. Social media users are most frequently blamed as sources of false (fake) news (by 67% of respondents), followed by journalists (62%) and politicians (60%). Eight out of 10 Namibians regard the country’s news media as “completely free” (47%) or “somewhat free” (33%). But a majority (56%) think the government should have the right to prevent publications it disapproves of – more than twice as many as a decade ago. Moreover, majorities say the government should be able to limit or prohibit the sharing of false news (64%), of information or opinions that it disapproves of (54%) or that criticize or insult the president (62%), and of hate speech (62%). Yet more than half (55%) of citizens say that unrestricted access to the Internet and social media should be protected." (Key findings)
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"The government of Zimbabwe is encouraging the use of digital platforms to provide remote learning services during the COVID-19 pandemic, but data showing that most households lack Internet access and reliable electricity suggest that many students will find it difficult or impossible to participate
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. The government should also provide remote-learning services via radio and television, which are more widely accessible, though even this approach will exclude many students. In the longer term, major improvements in electricity supply and Internet connectivity, especially in rural areas, will be needed to move Zimbabwean education into the remote-learning era." (Conclusion)
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"In the mid-20th century, when media research came into its own, this task was more straightforward. There were only a few different ways to get news, and all were clearly distinct – print publications, radio or television. But over the past decades, in addition to a plethora of new forms of news
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(from 24-hour news channels to news websites), many news outlets no longer stay confined to producing content on only one platform. For instance, to meet the growing digital audience, newspapers like The New York Times also produce audio podcasts, which can be heard on radio stations through a smart speaker, and video series, which can be seen on a cable TV network through a streaming device (such as a Roku or Fire Stick). And cable news outlets and other news providers have an active presence on Facebook, YouTube and other social media sites, further blurring the line between platforms. Finally, there is an industry-wide concern that news consumption habits are overestimated in surveys where respondents self-report their behavior. Given the increasing complexity and interconnectedness of this news landscape and concerns around overreporting of news consumption, Pew Research Center wanted to explore how best to measure news consumption: Where do currently used survey practices still work and where might changes be in order? This report is the culmination of this effort and is organized into three sections: Chapter 1 looks at the U.S. public’s familiarity with newer concepts related to news; Chapter 2 examines possible ways to improve survey-based measures of news consumption; and Chapter 3 compares survey results to the use of passive data that comes straight from tracking software news consumers downloaded to their digital devices." (Pages 5-6)
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"Social media use has provided access to entertainment, opportunities for a richer social life, and the ability to communicate with many others in a manner that was not possible just a few decades ago. In SSA, the convergence of homegrown ideas and collaboration with the international community has
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enabled SSA to use SM as an avenue to fill existing and emerging gaps across sectors. What makes the region stand out even more is that the needs of its people are placed at the forefront of these processes. As a result, SSA is innovating SM in ways that significantly improve the lives of those impacted by state fragility." (Conclusion)
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"Trois-quarts des Nigériens possèdent un téléphone portable ou y ont accès à travers quelqu’un du foyer qui en possède un. Cet accès est de 55% pour la radio, 21% pour la télé, et 6% pour l’ordinateur. Mais juste 12% des Nigériens ont un téléphone portable avec accès à l’Interne
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t, une facilité plus grande chez les mieux nantis. La radio est la source d’information la plus utilisée, avec six Nigériens sur 10 qui l’écoutent au moins quelques fois par mois. En termes de régularité, 32% des Nigériens suivent les informations à la radio tous les jours, 13% à la télé, 6% sur Internet, 6% sur les médias sociaux, et 1% seulement via la presse écrite. Radio, télévision, Internet, médias sociaux, et presse écrite ont une constante: Ils sont davantage suivis pour les infos par les urbains que par les ruraux, par les hommes que par les femmes, et par les plus instruits que par les moins instruits." (Résultats clés)
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"This study investigated the differences in usage of different social media platforms within the South African context, broken down by user characteristics, specifically gender and age, in addition to investigating the correlation between usage of differing social media platforms. This was carried o
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ut to determine which social media needs do the different population groups aim to fulfill when using different social media platforms. Based on the results, the study confirmed the existence of preferences between types of social media platforms and groups of social media platforms in South Africa, based on frequency of use by age group and gender. Social media can thus be seen as a useful tool for collaboration and sharing knowledge to users in a South African context but must be tailored for specific audience needs." (Abstract)
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"La licenciada en Psicología especializada en adicciones a internet, Laura Jurkowski, ofrece un panorama completo acerca de la presencia de las pantallas en la sociedad, la conducta digital de niños y adultos, los riesgos que surgen cuando se las usa excesivamente, y una guía práctica para padre
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s con el objetivo de alcanzar el bienestar digital. Valiéndose de una mirada que integra las pantallas en la vida diaria, la autora propone asignarles un espacio saludable que permita usarlas de manera consciente y limitada para no quedar atrapados en ellas." (Tapa psoterior)
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"In this factsheet, we study online audience engagement with legacy and digital-born news media across social media platforms (Facebook and Twitter) and the open web during the 2019 Indian General Election on the basis of data collected between 11 April and 19 May. We analyse cross-platform online a
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udience engagement with a sample of 101 major Indian news media during an election in which more than five thousand candidates ran for the 543 available seats in the Lok Sabha, the lower house of the Indian parliament, and nine hundred million eligible voters were called to the polls in the largest democratic election in the world." (Publisher description)
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"Esta obra colectiva de 25 capítulos cuenta con la visión de más de 60 expertos de la comunicación digital de cinco países y está avalada por grupos de investigación de universidades de primer nivel, así como de resultados de proyectos de investigación europeos e iberoamericanos. Asistimos
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a un replanteamiento de las bases del periodismo, de la gestión y transmisión de la información, de los formatos y géneros con los cuales se puede contar, incluso de cómo se hacen las noticias o de quiénes las cuentan; a la vez de explorar los fenómenos más actuales de la comunicación como la posverdad, las fake news, el storytelling, los influencers, la gamificación, el machine-learning y el big data, entre otros." (Cubierta del libro)
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"The big story in this year’s data is the accelerating growth in internet users. More than 360 million people came online for the first time during 2018, at an average rate of more than 1 million new users each day. 57 percent of the world’s population is now connected to the internet, with tren
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ds indicating that all of the original ‘Next Billion Users’ are now online. We’re spending significant amounts of time online, too. The average internet user now spends more than 6½ hours online each day, meaning that the world’s digital community will spend a combined total of more than 1.2 billion years using the internet in 2019. Social media continues to account for the greatest share of that time, and the average user spends more time on social today than they did this time last year. The number of social media users around the world has increased by more than 280 million since January 2018, but there have also been some user declines across some of the world’s top social platforms. To help you make sense of this changing social landscape, we’ve included detailed data by platform across all of our reports." (Page 3)
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"Despite the efforts of the news industry, we find only a small increase in the numbers paying for any online news – whether by subscription, membership, or donation. Growth is limited to a handful of countries mainly in the Nordic region (Norway 34%, Sweden 27%) while the number paying in the US
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(16%) remains stable after a big jump in 2017. • Even in countries with higher levels of payment, the vast majority only have ONE online subscription – suggesting that ‘winner takes all’ dynamics are likely to be important. One encouraging development though is that most payments are now ‘ongoing’, rather than one-offs. In some countries, subscription fatigue may also be setting in, with the majority preferring to spend their limited budget on entertainment (Netflix/Spotify) rather than news. With many seeing news as a ‘chore’, publishers may struggle to substantially increase the market for high-priced ‘single title’ subscriptions. As more publishers launch pay models, over two-thirds (70%) of our sample in Norway and half (50%) in the United States now come across one or more barriers each week when trying to read online news. In many countries, people are spending less time with Facebook and more time with WhatsApp and Instagram than this time last year. Few users are abandoning Facebook entirely, though, and it remains by far the most important social network for news. Social communication around news is becoming more private as messaging apps continue to grow everywhere. WhatsApp has become a primary network for discussing and sharing news in non-Western countries like Brazil (53%) Malaysia (50%), and South Africa (49%). People in these countries are also far more likely than in the West to be part of large WhatsApp groups with people they don’t know – a trend that reflects how messaging applications can be used to easily share information at scale, potentially encouraging the spread of misinformation. Public and private Facebook Groups discussing news and politics have become popular in Turkey (29%) and Brazil (22%) but are much less used in Western countries such as Canada (7%) or Australia (7%). Concern about misinformation and disinformation remains high despite efforts by platforms and publishers to build public confidence. In Brazil 85% agree with a statement that they are worried about what is real and fake on the internet." (Summary, page 9)
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"Part 1 approaches social media analytics from the point of view of media outlets’ most frequent needs. When you set out to analyze your social media activities, it can be hard to know where to start. The first part of the guide helps you to quickly find the answers you need, without having to go
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through the whole document. In part 2, we will look at some of the basics of social media analysis. We’ll explore what different social media metrics mean and which are the most important. Part 3 looks briefly at the resources you should have in place to effectively analyze your online communication. Part 4 is the main part of the guide. In this section, we are looking at Facebook, Twitter, YouTube and WhatsApp and will show you how to use free analytics tools to find out more about your communication and your audience [...] Part 5 introduces you to reporting, i.e. how you can best present your analyses to managers or advertisers. Part 6 provides guidance for trainers who want to use this guide in workshops or training. Last but not least, part 7 contains a comprehensive glossary that explains the most important technical terms related to social media analysis." (Introduction, page 6)
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"Surveys conducted in 11 emerging and developing countries across four global regions [Mexico, Venezuela and Colombia; South Africa and Kenya; India, Vietnam and the Philippines; and Tunisia, Jordan and Lebanon] find that the vast majority of adults in these countries own – or have access to – a
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mobile phone of some kind. And these mobile phones are not simply basic devices with little more than voice and texting capacity: A median of 53% across these nations now have access to a smartphone capable of accessing the internet and running apps. In concert with this development, social media platforms and messaging apps – most notably, Facebook and WhatsApp – are widely used. Across the surveyed countries, a median of 64% use at least one of seven different social media sites or messaging apps. Indeed, smartphones and social media have melded so thoroughly that for many they go hand-in-hand. A median of 91% of smartphone users in these countries also use social media, while a median of 81% of social media users say they own or share a smartphone." (Page 4)
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