"This publication, entitled Book Development in National Communications and Planning, comprises of a basic paper on the role of National Book Development Councils in overall national communication policies and development planning and the two studies on which it is based, namely, Books for the Rural
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Areas of South Asia and Guidelines for Book Development in South and South-East Asia. As a whole, these give a comprehensive overall picture of the book situation in Asia which is hopefully intended to evoke and stimulate essential public and private sector responses resulting in further concerted national efforts in the development of the book industry trade." (Introduction)
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"This is a study of mass media exposure of peasants in five Colombian villages. It relates this exposure to prior literacy, education, social status, age, and cosmopoliteness, and measures its consequences in terms of empathy, innovativeness, political knowledge, achievement, and aspiration." (Abstr
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act)
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"Even at the lowest level of development of a small village of the Andes, in Colombia, some people receive information from the modern mass media — The author thinks that the process of building up an audience may be fundamentally the same as in the United States, despite the difference in the cul
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tures." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 621, topic code 051)
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"The dispersion of rural populations is an obvious impediment to rapid and frequent communication, but there are many other circumstances that create problems for even the more modern communication media. Here is a report of observations of an underdeveloped area in which recent historical events an
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d current conditions make difficult the efforts of the national government to accelerate social and political change." (Abstract)
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"Estudio cuantitativo de los diarios más importantes de América Latina - estudio de la concentración de diarios y su distribución en zonas urbanas y rurales." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1779, topic code
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110.0)
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"Daniel Lerner's 1958 book 'The Passing of Traditional Society' was central in shaping Cold War-era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner's book cla
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imed that exposure to American media messages could motivate "traditional" people in the postcolonial nations to become "modern" by cultivating empathy for American ideas, goods, and ways of life." (https://www.jstor.org)
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