"This guide seeks to familiarise journalists and media personnel with the Sabido methodology for social change using entertainment-education format serial dramas broadcast over mass media channels (such as radio and television). The main area of focus is for HIV and AIDS prevention, especially among
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women and girls. The guide book is part of UNFPA's aim to reinforce the capacities of journalists at the country level to prepare them to be agents of gender- and culturally-sensitive HIV prevention programmes. The training guide gives detailed explanation of the eight-step Sabido methodology of "entertainment with proven social benefit."It is focused on the social-content (educational) portion of an entertainment-education programme. The guide is based on the assumption that the writers received previous training in drama and have experience in writing melodrama. The author also includes at the end of the guide an exploration of the theoretical underpinnings of the Sabido methodology." (ELDIS).
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"This report shares the findings of five studies of media coverage of HIV/AIDS, carried out in Namibia, South Africa, Swaziland, Zambia and Zimbabwe by the Panos London AIDS Programme, with the support of Johns Hopkins University. The studies aimed to explore some of the issues and tensions involved
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in the relationship between the media and HIV/AIDS. In particular, they aimed to identify how the media could better fulfill its potential role in responding to the epidemic, for example by 'moving beyond awareness raising' and acting as a channel to encourage individual and social change, providing a forum for debate and holding decision-makers to account. According to the writers, the studies focused on radio and print media. They used desk research, individual interviews and group discussions, involving editors, broadcasters, journalists, academics and health workers, as well as representatives of HIV/AIDS agencies, non-governmental organisations, faith-based groups and the general public. They were carried out by local consultants over two months during 2004, with supplementary desk research and interviews in 2005. Sections 1 & 2 of this report provide an analysis of the context, themes and recommendations that emerged from across the different studies. Sections 3-7 summarise the audit for each country, including: a summary of the national political and HIV/AIDS context; information about policy and ownership issues in relation to radio and print; an analysis of the relationship between the media and HIV/AIDS; and conclusions and recommendations." (www.comminit.com, January 30, 2006)
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"This publication contains a collection of scripts and selected radio episodes that have been produced and distributed by ABC Ulwazi in Southern Africa. The scripts focus on social and health issues, and recognize that local communities are the key drivers of their own development. Each of the progr
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ammes, only partially presented, were produced with the systematic participation of community members and with a conscious effort to ensure easy adaptation of the original English versions to local languages. They attempt to demonstrate formats that combine information and education approaches to engage the public audience in critical development issues. The scripts of the three programmes included here promote poverty eradication, gender equality, and the prevention of HIV/AIDS. Each programme was produced to influence social change for economic growth and stability." (Introduction)
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"The study revealed important coverage by Project ‘Radio SIDA’ of the targeted populations. 89% of the population that was studied declared having heard about AIDS on the radio. Radio is clearly the most important source of information for both urban and rural populations. Given that 68% of the
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population also knew that the broadcasts were produced by ALT, it can be concluded that a large part of their knowledge about HIV originated from Project ‘Radio SIDA’. Knowledge about AIDS was impressive, and 75% of the population could quote blood and sexual relations as ways of transmitting HIV/AIDS, and 77% could quote both fidelity and condoms as means of prevention. More fundamentally, the Focus Group Discussions revealed that the broadcasts seem to have had considerable impact on the population’s belief in the existence of HIV/AIDS, given the characteristics of the region this is really quite a success. Project ‘Radio SIDA’ can congratulate itself for having considerably increased AIDS knowledge in the urban and rural populations of the Anosy and Androy regions after undertaking only two sub-projects that each lasted 7 months and only cost $25,000." (Executive summary)
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"Entre jóvenes. Comunicación y VIH desarrolla estrategias para jóvenes preocupados por dos derechos que les son propios: el derecho a la comunicación y el derecho a la salud. Entre jóvenes. Comunicación y VIH es el resultado del desafío de abrir espacios y construir redes que fortalezcan la p
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articipación de los jóvenes en sus comunidades, promoviendo el ejercicio del derecho y el libre acceso a la información y la libertad de expresión. Es un proyecto pensado para los jóvenes y construido con jóvenes. Entre jóvenes. Comunicación y VIH se propone en todas sus instancias, tanto en los talleres presenciales, en el sitio web, como en este libro, capacitar y promover la participación de los jóvenes." (Prólogo)
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"This toolkit is a collection of participatory exercises for use in sensitisation of media persons involved in HIV/AIDS coverage. It can also be integrated with the existing curriculum of schools of journalism and mass communication. The toolkit has been developed keeping in view the needs of journa
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lists working in remote areas having limited access to experts and resources related to HIV/AIDS. Content of the toolkit has been derived from the research on vernacular media in three [Indian] states keeping in view the impact of media reports on stigma and discrimination related to HIV/AIDS. It is expected that the workshops conducted according to the toolkit will lead to a better understanding and sensitivity towards issues related to HIV/AIDS stigma and discrimination. Although the toolkit is structured for conducting a "One Day Workshop", the user may customise the content and timing of the workshop as per the local requirements." (Introduction to the toolkit)
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"This article describes the evaluation of the HIV/AIDS communication aspect of the multi media Soul City health promotion intervention in South Africa. The intervention consists of a television and radio drama and print material. The evaluation was multifaceted with a before and after national surve
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y and a national qualitative study. In the before and after survey change was measured and then multiple regression analysis was performed to assess the variables associated with the change. The qualitative study consisted of focus group discussions, which were analysed thematically. The studies show that there are numerous instances of community change and how the change is mediated at the community level. The studies also describe the change at a number of levels of the described behaviour change model for individuals." (Abstract)
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"The three case studies in this report are examples of what can be achieved when the media are used creatively towards positive outcomes. They offer lessons from experience that will be of value to people everywhere who are interested in harnessing the power of the mass media to help in the response
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to AIDS." (Foreword)
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"Tsha Tsha is an entertainment-education television drama series focusing on young people and dealing with love, sexuality and relationships in a world affected by HIV/AIDS. Audience research utilised by the South African Broadcasting Corporation (SABC) showed that episodes 1-13 achieved an audience
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share of 48.1% during the first broadcast and 47.4% during the rebroadcast in the 16-24 year age group. Episodes 14-26 achieved 48.4% share. This report describes the conceptual underpinnings of Tsha Tsha and presents results of research on audience responses to the first 26 episodes. Data collection spanned the period April 2003 to May 2004." (Executive summary)
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"This practical workshop manual forms part of a five day course run by the Health and Media Partnership. The workshop aimed to teach reporters how to report on HIV/AIDS, TB and malaria in ways that contribute to the prevention and control of these diseases and positively influence the attitudes and
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behaviours of community members and decision makers." (www.comminit.com, September 11,2006)
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"This synthesis presents learning, based on experience in Africa, around the production, distribution and use of HIV/AIDS information and communication materials. It explores what different users want, need and find useful (or less useful) from these materials. The purpose is to guide and inform peo
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ple working on, or thinking about undertaking, communications work in the field of HIV/AIDS." (Page 2)
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"Community radio stations can monitor and evaluate their health and social development programming despite being small, with limited funds. That's the message of an evaluation and monitoring Toolbox created especially for a UNICEF-supported youth radio project in Kyrgyzstan. The 'Healthy Airwaves fo
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r Youth' project (HAFY) is a health communication strategy to minimise risk behaviours amongst Kyrgyz youth aged 10-19 years. HAFY, which was initiated in 2002, aims to increase the level of knowledge and awareness of the dangers of HIV/AIDS/STI, drug use and reproductive health among young people in five rural and remote regions of Kyrgyzstan: Batken, Osh, Naryn, Karabalta and Karakol. The radio stations working within the HAFY network are directly involving young people as message-makers through community-based participatory health-promoting radio programming. The need of a toolbox for monitoring and evaluating the impact of HAFY radio programmes was identified during a 7-day intensive training workshop conducted by Health Communication Resources (HCR) from Australia on 'Radio Programming for Health Promotion'. HAFY partners were involved in further workshops facilitated by HCR in Kyrgyzstan in 2003 where the scope of the Toolbox was framed and HAFY-specific resources were developed. The result is a 106-page Toolbox created by HCR with guidelines, examples and templates that match the reality and cost-effective needs of HAFY's radio stations. HAFY partners do not have a great deal of experience in evaluation, have limited funds and rely on volunteers and the pooled resources of local community organisations. Marianne Ohlers, Programme Officer of UNICEF in Kyrgyzstan said, "The Toolbox is not meant to comprehensively evaluate all activities undertaken by HAFY but it does give guidelines on planning and evaluation, writing objectives, setting indicators for evaluation, sampling procedures, designing evaluation tools, and gathering data, analysing it and reporting it." Ms. Ohlers said, "While the Toolbox is designed for the specific use of the radio stations involved in the HAFY project in Kyrgyzstan I trust that it can guide and inspire other community-based radio stations working to reduce risk behaviours among young people and other vulnerable groups." (Press release)
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"The concept of a Regional BCC Network for HIV/AIDS for East, Central and Southern Africa (ECSA) grew out of a common interest and understanding among a number of BCC practitioners dealing with HIV/AIDS in the region that something needed to be done to help address common challenges and needs, impro
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ve strategies, and build capacity in the area of BCC. In October 2001, they formed a BCC Task Force to recommend specific activities for addressing key areas of interest in BCC and for coordinating BCC efforts in the region, including organising a wider regional meeting for initiating a formal regional BCC Network [...] The objectives of the meeting were to: share lessons learned and interventions in BCC in the ECSA region; discuss key current issues and BCC tools for HIV/AIDS; discuss the expansion and operationalisation of the BCC Network for HIV/AIDS; foster linkages among BCC practitioners and those in allied professions in ECSA. The main themes of the meeting agenda highlighted the emerging issues in planning and programming for BCC; developing BCC for care and treatment; addressing stigma; reaching youth; and strengthening research, monitoring, and evaluation of BCC interventions [...] This report is an overview of the proceedings of the meeting and is intended to serve as a resource and learning document for meeting participants as well as for other BCC practitioners in the region. The structure of the report follows that of the meeting agenda and includes a summary of all plenary and concurrent session presentations and all group work discussions." (Executive summary)
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"This literature review explores current thinking and analysis of the role of culture in development communications addressing HIV and AIDS prevention, treatment and care. It takes as its starting point the relationship between culture and the global strategic response to HIV/AIDS, tracing the impli
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cations of an absence in cultural thinking in global action strategies devised by lead bodies. It explores recent progress in developing a cultural approach to HIV/AIDS, including work by UNESCO, and the challenges faced by current dominant modes of development communications which draw on cultural approaches. The primary challenges, it argues, stem from an overt focus on behaviour change, coupled with the dominance of Western-derived IEC (Information, Education, Communication) methods which allow little space for community participation. A further challenge arises from current Monitoring and Evaluation methods. The ‘levels’ model of culture and development, which evolved from the Routemapping Culture and Development project by Creative Exchange, is seen as offering an opportunity for a more complex understanding of the relationship between culture, development and development communications. The review makes the point that adapting current modes of development communication to incorporate more culturally sensitive approaches will require greater commitment to community participation, and wider recognition of cultural issues among development actors." (Abstract)
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