"The study revealed important coverage by Project ‘Radio SIDA’ of the targeted populations. 89% of the population that was studied declared having heard about AIDS on the radio. Radio is clearly the most important source of information for both urban and rural populations. Given that 68% of the population also knew that the broadcasts were produced by ALT, it can be concluded that a large part of their knowledge about HIV originated from Project ‘Radio SIDA’. Knowledge about AIDS was impressive, and 75% of the population could quote blood and sexual relations as ways of transmitting HIV/AIDS, and 77% could quote both fidelity and condoms as means of prevention. More fundamentally, the Focus Group Discussions revealed that the broadcasts seem to have had considerable impact on the population’s belief in the existence of HIV/AIDS, given the characteristics of the region this is really quite a success. Project ‘Radio SIDA’ can congratulate itself for having considerably increased AIDS knowledge in the urban and rural populations of the Anosy and Androy regions after undertaking only two sub-projects that each lasted 7 months and only cost $25,000." (Executive summary)