Filter
32
Featured
Free Access
5
Key Guidance
1
Top Insights
1
Topics
Entertainment Education, Edutainment
8
Development Communication, Communication for Development (C4D)
7
Communication for Social Change
7
Participatory Communication
6
Edutainment Radio Programmes
6
Edutainment Television Programmes
6
Edutainment Health Programmes
5
Soap Operas & Telenovelas
4
HIV / AIDS Communication
4
Communication for Sustainable Development
3
Health Campaigns: Monitoring & Evaluation
3
Health Communication
3
Social Movements: Communication Strategies & Practices
2
Audience Feedback, Interaction & Participation
2
Community Radios
2
Theatre for Development
2
Puntos de Encuentro (NGO, Nicaragua)
2
Soul City (NGO, South Africa)
2
Edutainment Campaigns: Monitoring & Evaluation
2
Edutainment Campaigns: Planning & Implementation
2
COVID-19 Communication
2
Health Campaigns: Experiences
2
Health Campaigns: Message Design
2
Media Effects
2
Participatory Action Research
2
Television
2
Merchandising & Social Merchandising
1
Advocacy
1
Celebrity Humanitarianism
1
Media Advocacy, Media Activism
1
Mobile Phone Use: Minorities
1
Behaviour Change Campaigns
1
Development Communication Campaigns
1
Educational Comics & Comics for Development
1
Videos
1
Communication Strategies
1
Social Marketing
1
Community Communication
1
Content Analysis (Research Method)
1
Development Assistance
1
Behaviour Change Communication
1
Development Communication Theories
1
Edutainment Campaigns: Concepts & Strategies
1
Edutainment Campaigns: Experiences
1
Social Change & Media / Communication
1
Digital Healthcare & Information, Mobile Health, E-Health, Telemedicine
1
Digital Platform & Intermediaries Regulation
1
Educational Games, Serious Games
1
Environmental Communication
1
Evaluation Methods, Evaluation Tools
1
Women's Radio Programmes
1
Gender in Health Communication
1
Media Assistance: Gender Focus
1
Cancer Prevention, Cancer Communication
1
Health Campaigns: Concepts & Strategies
1
Health Campaigns: Effects & Effectiveness
1
Health Campaigns: Planning & Implementation
1
Health Radio Programmes
1
UNICEF
1
Rhetorics, Public Speaking, Speeches
1
Communication & Information Needs
1
Diffusion of Innovations
1
Media & Communication Policies
1
Media Landscapes, Media Systems, Media Situation in General
1
Music
1
Rogers, Everett (1931-2004)
1
Persuasive Communication
1
Research in Media & Communication
1
Technologies, Information & Communication Technologies
1
Electronics
1
Informatics
1
Telecommunications
1
Interactive Voice Response (IVR)
1
Theories of Communication & Media
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Communication of Innovations: A Journey with Ev Rogers
New Delhi: Sage (2006), 260 pp.
"This collection of 10 original essays honors the intellectual legacy of Prof Everett M Rogers (1931–2004), a pioneering and distinguished teacher—scholar of diffusion of innovations, communication networks, and social change. Well-known colleagues and contemporaries write on topics that not onl
...
Entertainment-Education and Social Change: History, Research and Practice
Top Insights
Mahwah, NJ: Lawrence Erlbaum Associates (2004), xxii, 458 pp.
Combating AIDS: Communication Strategies in Action
New Delhi; London; Thousand Oaks: Sage (2003), 225 pp.
"The purpose of this book is to synthesize critical lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies. Combating AIDS focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. T
...
India's Communication Revolution: From Bullock Carts to Cyber Marts
New Dehli: Sage (2001), 297 pp.
Entertainment-Education and HIV/AIDS Prevention: A Field Experiment in Tanzania
Journal of Health Communication, volume 5, issue 1, Supplement 1 (2000), pp. 81-100
"Entertainment-education is the process of designing and implementing an entertainment program to increase audience members' knowledge about a social issue, create more favorable attitudes, and change their overt behaviors regarding the social issue. The results of a field experiment in Tanzania to
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Entertainment-Education and Social Change: An Analysis of Parasocial Interaction, Social Learning, Collective Efficacy, and Paradoxical Communication
Journal of Communication, volume 50, issue 4 (2000), pp. 31-55
"Most past studies of entertainment-education programs have not provided an adequate theoretical explanation of the process through which community members enact system-level changes as a result of exposure to entertainment-education media message. Here we study the effects of an entertainment-educa
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Entertainment-Education: A Communication Strategy for Social Change
Mahwah: Lawrence Erlbaum Associates (1999), 265 pp.
Efficacy in Letter-Writing to an Entertainment-Education Radio Serial
International Communication Gazette, volume 61, issue 5 (1999), pp. 355-372
"The influence of efficacy, both self and collective, in the adoption of prosocial behaviors has not been examined in the context of large-scale communication campaigns that use mass media interventions. Our purpose is to identify efficacious dimensions in letter-writers' communication to an enterta
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Reconstructing the Story of 'Simplemente María', the Most Popular Telenovela in Latin America of All Time
International Communication Gazette, volume 54, issue 1 (1995), pp. 1-15
"The purpose of the present paper is to investigate a spectacular mass media phe nomenon that occurred some twenty-five years ago: The case of a highly popular Peruvian telenovela Simplemente Maria ('Simply Mary'), which to this date is considered by many as the most popular television program of al
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Harnessing the Potential of Entertainment-Education Telenovelas
International Communication Gazette, volume 51, issue 1 (1993), pp. 1-18
India's Information Revolution
London: Sage (1989), 244 pp.
Television Soap Operas for Development in India
International Communication Gazette, volume 41, issue 2 (1988), pp. 109-126
"We analyze India's experience with 'Hum Log', the first indigenous soap opera on Doordarshan, the government national television network in India. This television series was patterned after previous experiences with soap operas for development in Mexico. 'Hum Log' was immensely popular with both it
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