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Social and Behavior Change Communication

In: The Handbook of Development Communication and Social Change
Chichester: Wiley Blackwell (2014), pp. 278-297
"This chapter documents the experience of the Communication for Change (C-Change) project in developing and rolling out a holistic and comprehensive socioecological approach to social and behavior change communication (SBCC) within the context of a donor-funded program with short term goals. C-Chang ... more

Strategic Communication in the HIV/AIDS Epidemic

New Delhi; Thousand Oaks, Calif.: Sage (2004), 351 pp.
"This manual has been written for the trained facilitator. It is designed to reinforce concepts and techniques learned in training of facilitators and trainers in participatory group processes. It is the rare individual who could simply study the manual and apply it. A great deal of practice and exp ... more
"This book provided the best synthesis of social marketing and social mobilization theory and practice in international development, as it stood in the 1990s. At the time it was written, no other source provided such a comprehensive review backed-up by extremely useful bibliographies as well as proj ... more