"This book provided the best synthesis of social marketing and social mobilization theory and practice in international development, as it stood in the 1990s. At the time it was written, no other source provided such a comprehensive review backed-up by extremely useful bibliographies as well as project data from major development sectors - health, population, nutrition, AIDS prevention, etc. It is of broad interest to various categories of readers: aid agency officials, frontline communication/development planners and particularly academics seeking a "real-world" summary of experiences in specialized seminars and training programs." (https://www.goodreads.com)