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Survey on the impact of online disinformation and hate speech
Quick Overview

Paris: UNESCO; Ipsos (2023), 35 slides

"On average in the 16 countries surveyed, 56% of internet users frequently use social media to stay informed about current events, far ahead of television (44%). However, it is worth noting that differences exist among population groups: television is the primary source in the most developed countri ... more

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The Mobile Gender Gap Report 2023
Top Insights

Nadia Jeffrie et al.

London: GSMA; Ipsos (2023), 70 pp.

"1. More women in low- and middle-income countries are using mobile internet than ever before, but their rate of adoption has slowed for the second year in a row. While 61% of women across these countries now use mobile internet, only 60 million women started using mobile internet in 2022 compared t ... o 75 million in 2021. Men’s rate of adoption also slowed in 2022, highlighting that progress on digital inclusion for all has stalled across low- and middle-income countries. 2. The gender gap in mobile internet remains relatively unchanged – women in low- and middle-income countries are 19% less likely than men to use it, which translates into around 310 million fewer women than men. This year there have been no significant changes in the mobile internet gender gap in any region, including South Asia where there have been notable changes in the past few years. 3. To close the mobile internet gender gap by 2030 across low- and middle-income countries, an estimated 810 million women need to adopt it. This is equivalent to 100 million women a year, on average. However, if the gender gap remains unchanged, forecasts suggest that only 360 million more women will adopt mobile internet by 2030. 4. There are 900 million women in low- and middle-income countries who are still not using mobile internet, almost two-thirds of whom live in South Asia and Sub-Saharan Africa. Women in these regions remain the least likely to use mobile internet compared to men, with gender gaps of 41% and 36%, respectively. 5. Women were more likely than men to report they had reduced their use of mobile internet in 2022, especially those who live in rural areas and are less educated. Across all survey countries, women also tend to use their mobile phones for a narrower range of activities and use mobile internet less regularly than men. 6. The gender gap in smartphone ownership has stalled for the second year in a row, and women in low- and middle-income countries are 17% less likely than men to own a smartphone. This translates into around 250 million fewer women than men. While more men and women own a smartphone than ever before, the rate of adoption for both has slowed down slightly. 55% of women now own a smartphone compared to 67% of men. However, once women own a smartphone, their awareness and use of mobile internet is almost on par with men." (Key findings) more

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Trust in the Internet

Ipsos (2022), 23 pp.

"An international survey reveals that Internet users' trust on the Internet has dropped significantly since 2019. That is among the key findings of a 20-country Ipsos survey released by The New Institute in Hamburg, Germany. Only six in ten (63%) Internet users on average across the 20 countries sai ... more

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Exploring attitudes towards online news: The role of online intermediaries in news consumption

Ofcom; Ipsos (2022), 60 pp.

"Ofcom has identified three features not currently captured under the existing regulatory framework that may present a risk to media plurality: online intermediaries and their algorithms control the prominence they give to different news sources and stories; the basis on which online intermediaries ... more

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Youth-Focused Vibrant Information Barometer (Y-VIBE): Media literacy and media consumption of Ukrainian youth

IREX; Ipsos; USAID (2022), 41 pp.

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Global Trustworthiness Index 2021: Who Does the World Trust?

Ipsos (2021), 26 pp.

"These are the findings of an Ipsos online survey conducted between 23 April and 7 May 2021. The survey was conducted in 28 countries around the world, via the Ipsos Online Panel system in Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain, Hungary, ... more

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The Evolution of Entertainment in India

Kumud Ghosal, Jeevika Kapadia, Ashwini Sirsikar, Sasha Francis

Ipsos (2020), 11 pp.

"Television was introduced in India in 1959 but for many years it was limited to state-owned broadcaster Doordarshan, which had one channel with twice-weekly, one-hour programs. However, there has been a marked shift in the television entertainment options available in India today, with 48 paid-for ... more

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The Science of Behaviour Change

Colin Strong, Tamara Ansons

Ipsos (2020), 10 pp.

"In a review of the academic and practitioner literature on behaviour change we find that one system offers the best response to the challenges we have identified: The Behaviour Change Wheel (BCW), developed by Professor Susan Michie and colleagues. It is comprehensive, theory-based, evidence-backed ... more

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Trust Misplaced? A Report on the Future of Trust in Media

Ipsos (2020), 31 pp.

"This report is a collaboration between Ipsos and The Trust Project, a U.S.-based non-profit, international consortium of news organizations building standards of transparency. Its mission is to “amplify journalism’s commitment to transparency, accuracy, inclusion and fairness so that the public ... more

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Trust in the Media

Ipsos (2019), 48 pp.

"People across 27 countries are divided on whether they trust traditional media (magazines and newspapers, TV and radio). These sources are equally trusted as they are distrusted. However, levels of trust in media sources vary greatly at the country level. Trust in traditional media is perceived to ... more

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Fake News: A Global Epidemic. Vast Majority (86%) of Online Global Citizens Have Been Exposed to It, with Most (86%) Admitting to Having Fallen Victim to It

Toronto: Ipsos; Centre for International Governance Innovation (2019), 4 pp.

"The findings of a recent Ipsos survey conducted on behalf of the Centre for International Governance Innovation (CIGI) reveal that fake news is very much a global epidemic and that its impact is widespread. The poll of over 25,000 interviews in over 25 economies finds that well over four in five (8 ... more

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CIGI-Ipsos Global Survey Internet Security & Trust 2019, Part 3: Social Media, Fake News & Algorithms

Ipsos; Centre for International Governance Innovation (2019), 213 slides

"1. Majorities around the globe say that social media has increased their ease of communications & access to information, but are mixed on its impact on civility. On balance, it is seen as a positive, but not without its problems. (slides 8-34). 2. Four in ten (44%) admit to being duped by fake news ... more

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Fake News, Filter Bubbles, Post-Truth and Trust: A Study Across 27 Countries

Ipsos (2018), 35 slides

"Fake news, post-truth and filter bubbles are other people’s problems, not ours…: 65% think that other people live in a bubble on the internet, mostly looking for opinions they already agree with – but only 34% say they live in their own bubble; 63% are confident they can identify fake news - ... more

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Perils of Perception 2017

Ipsos (2017), 42 slides

"These are the latest findings from the Ipsos Perils of Perception survey. The results highlight how wrong people across 38 countries are about some key issues and features of the population in their country. Perceptions are not reality … Things are not as bad as they seem ... Only a small minorit ... more

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Global Views on Religion

Ipsos (2017), 11 pp.

"A majority respect religious people but are divided on religion’s impact on the world and its importance for a “moral life” [...] Half of people around the world think that religion does more harm than good – but views vary greatly between some countries [...] Two in five people around the ... more

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Perils of Perception 2016: A 40-Country Study

Ipsos (2016), 30 slides

"These are the latest findings from the Ipsos Perils of Perception survey. The results highlight how wrong people across 40 countries are about some key issues and features of the population in their country. Perceptions are not reality… Nearly all countries overestimate their Muslim population, a ... more

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Perils of Perception 2015: A 33 Country Study

Ipsos (2015), 30 slides

"These are the latest findings from the Ipsos Perils of Perception survey. The results highlight how wrong people across 33 countries are about some key issues and features of the population in their country. Perceptions are not reality… People generally overestimate the total household wealth tha ... more

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Institutional Grantees Audience Survey: A Project Report

Dar-es Salaam: Ipsos; Tanzania Media Fund (TMF) (2014), 92 pp.

"Radio was found to be the most frequently used media channel with 46% of the respondents listening to radio on a daily basis and a further 30% listenership on a weekly basis. Newspapers were found to be the least used media with 22% of the respondents reading newspapers less than once a month. The ... more

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Medios de comunicación y pobreza. Encuesta: Lo que opina la audiencia

Santiago de Chile: Comunicación y Pobreza; Fundación Superación de la Pobreza; Ipsos (2008), 31 slides

"Objetivos generales: caracterizar la forma en que los medios de comunicación social tratan el tema de la pobreza, tomando como fuente de información la población encuestada en el Gran Santiago; determinar factores de mejora en la forma de comunicar acerca de la pobreza, a través de los medios d ... more

Survey on the impact of online disinformation and hate speech Quick Overview

The Mobile Gender Gap Report 2023 Top Insights

Survey on the impact of online disinformation and hate speech
Quick Overview

The Mobile Gender Gap Report 2023
Top Insights