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Nonprofit Public Relations: Experiences
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Catholic Church: Public Relations & Institutional Communication
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"This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches ... more
"The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority o ... more

Strategic Communication Applied to Catholic Church: The Internal Factor

In: Strategic Communication for Non-Profit Organisations: Challenges and Alternative Approaches
Wilmington, Delaware; Malaga: Vernon Press (2016), pp. 169-189
"The scope of this paper is to present an innovative internal communication strategy applied to non-profit organisations, such as religious institutions. Strategic communicational principles led to the design of a Vocational Pastoral Teams Kit, implemented in the north of Portugal, to reinforce the ... more